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How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
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Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
submitted by alollou to Entrepreneur [link] [comments]

How I earn a Full-time income online + Offers & More

So first start by saying I have "Real" Online work but it requires me to work about 30 mins a day... I work on this other stuff 8-10 hours a day and earn a full-time income alone from this stuff alone...
I'm not including any affiliate signs ups I get when I say earning a living from this
I highly advise you get a cheap Laptop to work on... You cant use your phone ( for the work stuff )
I would recommend something like a Thinkpad 430i, I'm pretty sure I bought one for £85 as I needed a cheap laptop for something else and its been solid
normally they come with dud batteries, You can find a replacement HERE
Appen | non-ref ( I will get $25 if you work I think its 100 hours )
Neevo
Clickworker | non-Ref ( I will get 5 when you earn 10 )
Prolific.co
Populus Live
GG2U $1 Bonus | non-ref ( No Bonus ) - I will get 5% of what you earn
Timebucks(I think $1 bonus) | Non-Ref ( No Bonus ) - I will earn 15% of what you earn

Panelbase - Sign up HERE ( Quidco £10 Bonus )| Non- Ref ( No Bonus ) - Quidco will pay you £0.80p to sign up and if you sign up through my link you will also get a £10 bonus on Quidco when you reach £5 cashback
Some decent surveys on here, I normally check and do them when they are over £1

I mainly focus my time on Appen, If there is no work on Appen then I will see if there are tasks on Neevo if not then I move to the other sites... I only use the lower-paying survey sites when I have nothing else to do
I still do have something that guaranteed you money regardless, So even if I have a slow do saying this there is no pressure because my other work is there. This past week happen has been slow for me but I was able to smash out thousands of tasks on Neevo which made that up
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Here is also some good offers on a few different sites, They should be the highest paying for that offer
TopCashBack - REF (£5 BONUS ) | NON-REF( NO BONUS)
You will get the bonus once you reach £10 payable cashback
Once you have signed up, here are the offers
They also have a £15 Cashback on a Just Eat order of £15, Worth it for some free food
Betfair Poker - £50 Cashback for signing up and playing £10 of poker | £10 Spend
GiffGaff - £10 Cashback - Order and activate a new sim, The Cheapest package is £6
SearchLoto - £0.82 - Create your account, Make 25 Searched, and use Free Ticket.
Experian - £3 - Sign up for a new account
Graze - £2.47, Order your first box then cancel when it arrives
Totally Money - £2.10 - Make an account and get a free credit report
Tastecard - £3.30 - Free 2 Months trial
Booking buddy - 2p ( Can do 3x per day ) - Make a search.
Quidco - REF ( £10 Bonus ) | NON-REF ( NO BONUS )
Bonus is once you reach £5 cashback
Azimo - £25 Cashback - Make a Minimum Transfer of £151 ( Send the transfer to your other account )
Paddy Power Games £20 Cashback - Deposit and wager £10
Panelbase - £0.80p - Create an account and do a survey ( I highly recommend using this site )
Pick My Postcode - £.80p - Create an account.
booking buddy - 2p ( Can do 3x per day ) - Make a search.
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Swagbucks - REF ( Around £4 BONUS ) | NON-REF ( NO BONUS )
To get the £4 bonus you need to earn 300SB in your first month, Since the offers at the bottom I would do the two offers listed, Then make the rest up by doing 3/4 Surveys but other than this please do not waste your time on Swagbucks doing surveys, I only do them if to complete swago or if they are pretty high paying.
AyeT- CyberGhost VPN Free Trial - 54SB
Adgem - Norton VPN Free Trial - 63SB
100SB Bonus - Install the Swagbutton
Rise of Kingdoms - 4000SB - Get to hall Level 17
Lottoland - 1300SB - Click the offer and it will take you to the sign-up and will cost £1 ( Make sure auto-renewal isn't on )
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GG2U - REF( I think you get $1 Bonus ) | NON-REF ( No $1 if there is a bonus )
William hill ( Find this under Gaming Offers ) - Deposit £10 and wager £10 - Around £27 Back
Normally the Gala offers pay higher but none of them are available anywhere, Normally pay around £40, on TCB or Quidco but they have no offers right now for them
---
Ysense - REF( Don't think there is a bonus |NON - REF
Click Offers, Then Offertory
Final Fantasy 100K Power - $10.16. I did this before and I spent £1 and completed really quickly, It was an XP reward I bought, It gave millions of Hero XP which gave enough power
I highly advise you don't waste time on this site doing surveys
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Lionbridge - Like happen but this is more strict and I also found Appen paid more for the Project I am on.
Teamwork- Like Appen and Lionbridge, I have done some work for them in the past everything was fine and paid on time.
Apple at Home Advisor - Work at home Advisor for Apple. Pretty sure they send you an iMac to work on tho I could be wrong
Pretty sure Amazon has remote work also. If you google a company and then "Remote" or at home, It should let you see if they have work
-
I had these 3 on a list Its transcription work but Appen, Lionbridge, and Teamwork offer this and probably best going for them.
Rev
transcribeme
GoTranscript
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Sites/Apps that are legit + my thoughts on them
Swagbucks ( Around £4 Bonus ) | non-ref ( No Bonus )
I only do offers on here but I always check other sites before doing them to see if better paying elsewhere and I do swago when it comes up - Do not do surveys unless they are offering a few £ as they normally DQ - Only do Offers, Don't waste your time on anything else
Serpclix| non-ref
You install the plugin and it pops up with a task to search for a website... I barely use it but I would say its worth using for some extra cash ( Some users say £10-£30 a month on here )
Branded Surveys| non-ref
Had a few payouts, Too many DQ would avoid unless nothing else
Life Points
Had some decent paying surveys, But too many DQ.. I would personally avoid
Qmee ( 50p Bonus ) | non-ref ( No Bonus )
In my opinion, it's not worth the time, I do probably 1 or 2 surveys per week and I only touch the ones 75p + unless they take to long... I don't think you should focus anytime on it unless you have nothing else.
Ysense
Don't waste your time, I listed an offer for it above other than them offers.. Don't bother, People only want sign-ups to this cause they pay like 15% of earnings and I think around £5 when someone reached a certain amount
SliceThePie- Don't bother, Its clearly about 10p an hour
HoneyGain ($5 Bonus I think ) | Non- Ref ( No Bonus )
It uses your unused internet in the background, it's perfectly safe personally for me I've not had much luck but it comes down to location and how many devices you are using
20Cogs ( £20 Bonus on cashout ) | Non-ref ( No Bonus )
This is legit but most offers do pay better elsewhere and you need to hit 20 confirmed cogs before they payout, I have done offers on here and have my 20cogs pending but make sure you always check other sites to make sure you are getting the most amount of profit... I mostly do offers on here that I have not seen anywhere else.
PrizeRebel - Don't waste your time.
Microworkers - Can pay decent if you can rattle off some fast task but - Its a pain to get paid, Customer service pretty much ignores you and a lot of the jobs and links are sketchy as hell
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I know nothing about this stuff but you can also teach English online and get paid for it. You might need an ESL certificate. The pay is pretty decent if you can get work If this is something you are interested in I highly advise you do some research for it because its decent work
vipkid- Teach English to kids online, If you want to find more I would advise you to look through Reddit as a lot of users on here use this for work, There are more sites than just this that you can work for, I think they pay from $15-$25 per hour.
QKid- Same as vipkid teaching English online- I think this pays up to $20 per hour
gogokid- Teach English Online $14-25 per hour
There will be more sites than this but these are the ones I know of.
----
Amazon FBA
I don't recommend you bring crap in from china there is enough of that,,, My advise would start small, Start by Buying stock from Supermarkets or other online retailers this is called retail arbitrage and then sending that in but make sure you are allowed to sell in that category, also if your going down the video game route that you sell Used video games and older back catalog titles as these hold higher profit margins than new stock, Lego, Toys, etc are good things to keep an eye out for you can also look for this sort of stuff on the Facebook market place
There is very little profit in new stock unless you can pick it up and most of the time you'd be selling at a loss because the big retailers can sell it for the price you buy it
Use Amazons courier ( they use ups) it's like £5 to send in a 15KG Box
Get the hang of it to figure out what works for YOU! Don't follow anyone on youtube and what they say to do... Of course, if you want to make serious money which you can do, You will need to get suppliers, etc but no one will tell you where to get these, and the ones found easily through google search will make you very little if any money using... Here is also some things I recommend using ( I use them or have used them )
Barcode Scanner ( I only use my PC so need scanner )
Barcode Scanner With Stand
Epson XP-3100
FBA Labels
Bags - I use a mixture of different one but these are fine for smaller things.
You don't need to buy the best printer or anything like that these work perfectly fine... You only need that stuff if you're doing thousands of labels per day
As I said before, Don't be scared to try this its actually pretty fun and can make good money just please people on youtube UK and US, Try it see what works for you
Also Amazon handmade but I still think Facebook is a great way to start selling handmade stuff ( if its quality )
-
Gambling
First, I recommend you don't touch anything to do with this stuff if you have any mental health problems, feel lonely, etc this can ruin your life if you go off the deep end
Matched Betting - You can make good money from this and I think everyone should do it, It's not complicated once you get the hang of it but don't use Profit Accumulator or the other one that charges £17 a month, in my opinion, it isn't worth it ... You could use something like Team Profit to get the hang of it and then take the £1 profit accumulator trial then get more info from there but cancel before the £17 month
The more money you have to do this the more you're going to make, It can be pretty slow if you are starting with a low amount of money but when you're doing these, Make sure you check cashback sites or offerwalls to see if they will pay you for signing up
People promote PA because they have a good affiliate program

Gambling CPA/RS
This is different and you need a website or social media platform, You would have deals with the casinos, Bookmakers, etc But the money, if you get it right, is absolutely ridiculous... This is why you see these guys on youtube spinning such high amount of cash on the casino, If you are good at building sites or have a boatload of cash to chuck at this
You would post them and when people sign up through your link you could be on CPA ( Cost per Acquisition ) RS= Revenue share, So you would get % of a player losses or you could be on a hybrid
This money is life-changing if you get it right but since there is so much cash it is not easy... These sites are spending 10s of thousands a month to be at the top search results.
----

Cashback Websites
JoinHoney | non-ref - Saves you money by searching for coupon codes, I place a monthly order on a website and it saves me between 20-40 each time, Well worth installing when you shop online
TopCashBack (£5 Bonus ) | nonref ( No Bonus )
£5 Bonus once you reach £10 payable cashback, I listed some good deals at the top of the post ( Check yourself for more on the site ) Also can save money when shopping online
Quidco (£10 Bonus) |non-ref ( No bonus )
You get the £10 bonus once you reach £5 cashback, Same as top cashback... Some offers listed above and you can also get cashback shopping online
--
My favorite Offer
Xendpay (£10 Bonus | non-ref( No bonus )
Sign up and Verify your account, Make a transfer of £100 and you will get £10 free.. You can just transfer the money to yourself but you will need an account that takes euros as you need to send £ to euro
-
Before you sign up to an offer on this sub, Please check on cashback sites to see if they pay more than a ref link, Example is the Azimo link it has been posted on this sub on the past few days, You only get £10 from that but you will get £25 through Quidco + £10 bonus if you are new to the site
There is also a scam that's posted a lot on Reddit, They claim to pay you $25 to sign up then $25 per person you sign up, This is a scam they go by a few different names sites all look the same with the same fake payouts
I hope this helps someone out.
submitted by StrangeDeal6 to beermoneyuk [link] [comments]

Get rich with Borse

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🔺GEOs: AT, BE, HR, CZ, DK, FI, FR, DE, IE, IT, LT, LU, AN, NO, PL, SK, SI, ES, SE
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DM me for more info
submitted by Affmy to u/Affmy [link] [comments]

TB spring finds inspired by Mel in Melbourne

Now that March has rolled up with an attitude I’ve been in the mood to hunt for some spring dresses featuring...color! For a little context I live in a sea of black, not because I’m a vampire but because I’m lazy af. This spring/summer I’m really, really, REALLY trying not to dress like I’m perpetually at a funeral so I decided to hit up everyone’s fav Australian YouTuber for inspo. Cuz who does a flowy floral dress better than Mel?
Outfit One - Blushing Beauty
Cult Gaia Willow Dress - Found it in the blush and in a yellow floral print
W2C Blush | W2C Yellow | AUTH
Clear ASOS wedges - sizes 32 - 41!
W2C | AUTH
Budget Lady Dior
W2C | AUTH
Outfit Two - Cutest Cubist
Zimmermann Ninety Six Shirt Dress - also found a dupe with an interesting collar detail
W2C | W2C Dupe | AUTH
YSL Tribute Sandals - sizes 34 - 41 in just about any color imaginable
W2C | AUTH
Budget Moynat Mini Vanity
W2C | AUTH
Chanel Sunnies - Could only find similar dupes
W2C Dupes | AUTH
Outfit Three - Puffy Yet Pretty
Zimmermann Laelia Floral Print Linen Dress
W2C1 | W2C2 | AUTH
Hermes Constance Belt - Just had to be extra and find an H belt for this dress
W2C | AUTH
Budget LouLou Puffer - doesn’t look too bad for the price imo
W2C | AUTH
Outfit Four - Gucci Gal
Gucci T Shirt - yes I said no more black but I’m going through withdrawals
W2C | AUTH
Gucci Floral Skirt - I couldn't find the exact one but I'm linking two that give the same vibe
W2C1 | AUTH
W2C1 | AUTH
Budget Gucci Marmont
W2C | AUTH
Outfit Five - Stunning in Silk
Mel made this dress out of four scarves! Gotta love a DIY kween. I am hesitant to try this because I lack the necessary DIY skills and am therefore likely flash a crowd full of people due to my shoddy craftsmanship. That said, I love the idea of a scarf belt and don't understand how I've never known that such a thing existed until now
Silk Scarves - This TB store has a huge variety
W2C
Scarf Belt - Unfortunately I could not find the discontinued Hermes Romance Belt Scarf on TB but I was able to find something similar on AE
W2C
Tulle Skirt - She said she got hers from Forever 21 (love that she mixes high and low) but managed to find this one on TB
W2C
Hermes Kelly Belt - cuz if you’re gonna go there, might as well go there
W2C | AUTH
Budget Hermes Kelly Pochette - this TB store also has a lot of trendy pieces like the Fendi Baguette and BV Padded Cassette Bag for dirt cheap
W2C | AUTH
PS. Anyone else super jealous that when Miss S grows up she’s gonna get to raid her moms closet whenever she wants? No? Just me??
submitted by anxietythehouse to RepLadies [link] [comments]

Making a Full Time income online (UK) + Offers + Money Bonuses

So first start by saying I have "Real" Online work but it requires me to work about 30 mins a day... I work on this other stuff 8-10 hours a day and earn a full-time income alone from this stuff alone... I do not include any ref links or other affiliate sign-ups I get.
I highly advise you get a cheap Laptop to work on... You cant use your phone ( for the work stuff )
I would recommend something like a Thinkpad 430i, I'm pretty sure I bought one for £85 as I needed a cheap laptop for something else and its been solid
normally they come with dud batteries, You can find a replacement HERE
Appen | non-ref ( I will get $25 if you work I think its 100 hours )
Neevo
Clickworker | non-Ref ( I will get 5 or 10 when you earn 5
Prolific.co
Populus Live
GG2U $1 Bonus | non-ref ( No Bonus ) - I will get 5% of what you earn
Timebucks(I think $1 bonus) | Non-Ref ( No Bonus ) - I will earn 15% of what you earn
Everything above this is what I use almost every day unless I have a lot of work on Appen I just keep on that
Panelbase - Sign up HERE ( Quidco £10 Bonus )| Non- Ref ( No Bonus ) - Quidco will pay you £0.80p to sign up and if you sign up through my link you will also get a £10 bonus on Quidco when you reach £5 cashback
Some decent surveys on here, I normally check and do them when they are over £1
-----
Here is also some good offers on a few different sites, They should be the highest paying for that offer
TopCashBack - REF (£5 BONUS ) | NON-REF( NO BONUS)
You will get the bonus once you reach £10 payable cashback
Once you have signed up, here are the offers
They also have a £15 Cashback on a Just Eat order of £15, Worth it for some free food
Betfair Poker - £50 Cashback for signing up and playing £10 of poker | £10 Spend
GiffGaff - £10 Cashback - Order and activate a new sim, The Cheapest package is £6
SearchLoto - £0.82 - Create your account, Make 25 Searched, and use Free Ticket.
Experian - £3 - Sign up for a new account
Graze - £2.47, Order your first box then cancel when it arrives
Totally Money - £2.10 - Make an account and get a free credit report
Tastecard - £3.30 - Free 2 Months trial
Booking buddy - 2p ( Can do 3x per day ) - Make a search.
Quidco - REF ( £10 Bonus ) | NON-REF ( NO BONUS )
Bonus is once you reach £5 cashback
Azimo - £25 Cashback - Make a Minimum Transfer of £151 ( Send the transfer to your other account )
Paddy Power Games £20 Cashback - Deposit and wager £10
Panelbase - £0.80p - Create an account and do a survey ( I highly recommend using this site )
Pick My Postcode - £.80p - Create an account.
booking buddy - 2p ( Can do 3x per day ) - Make a search.
----
Swagbucks - REF ( Around £4 BONUS ) | NON-REF ( NO BONUS )
To get the £4 bonus you need to earn 300SB in your first month, Since the offers at the bottom I would do the two offers listed, Then make the rest up by doing 3/4 Surveys but other than this please do not waste your time on Swagbucks doing surveys, I only do them if to complete swago or if they are pretty high paying.
AyeT- CyberGhost VPN Free Trial - 54SB
Adgem - Norton VPN Free Trial - 63SB
100SB Bonus - Install the Swagbutton
Rise of Kingdoms - 4000SB - Get to hall Level 17
Lottoland - 1300SB - Click the offer and it will take you to the sign-up and will cost £1 ( Make sure auto-renewal isn't on )
-----
GG2U - REF( I think you get $1 Bonus ) | NON-REF ( No $1 if there is a bonus )
William hill ( Find this under Gaming Offers ) - Deposit £10 and wager £10 - Around £27 Back
Normally the Gala offers pay higher but none of them are available anywhere, Normally pay around £40, on TCB or Quidco but they have no offers right now for them
---
Ysense - REF( Don't think there is a bonus |NON - REF
Click Offers, Then Offertory
Final Fantasy 100K Power - $10.16. I did this before and I spent £1 and completed really quickly, It was an XP reward I bought, It gave millions of Hero XP which gave enough power
I highly advise you don't waste time on this site doing surveys
----
Lionbridge - Like happen but this is more strict and I also found Appen paid more for the Project I am on.
Teamwork- Like Appen and Lionbridge, I have done some work for them in the past everything was fine and paid on time.
Apple at Home Advisor - Work at home Advisor for Apple. Pretty sure they send you an iMac to work on tho I could be wrong
Pretty sure Amazon has remote work also. If you google a company and then "Remote" or at home, It should let you see if they have work
-
I had these 3 on a list Its transcription work but Appen, Lionbridge, and Teamwork offer this and probably best going for them.
Rev
transcribeme
GoTranscript
----
Sites/Apps that are legit + my thoughts on them
Swagbucks ( Around £4 Bonus ) | non-ref ( No Bonus )
I only do offers on here but I always check other sites before doing them to see if better paying elsewhere and I do swago when it comes up - Do not do surveys unless they are offering a few £ as they normally DQ - Only do Offers, Don't waste your time on anything else
Serpclix| non-ref
You install the plugin and it pops up with a task to search for a website... I barely use it but I would say its worth using for some extra cash ( Some users say £10-£30 a month on here )
Branded Surveys| non-ref
Had a few payouts, Too many DQ would avoid unless nothing else
Life Points
Had some decent paying surveys, But too many DQ.. I would personally avoid
Qmee ( 50p Bonus ) | non-ref ( No Bonus )
In my opinion, it's not worth the time, I do probably 1 or 2 surveys per week and I only touch the ones 75p + unless they take to long... I don't think you should focus anytime on it unless you have nothing else.
Ysense
Don't waste your time, I listed an offer for it above other than them offers.. Don't bother, People only want sign-ups to this cause they pay like 15% of earnings and I think around £5 when someone reached a certain amount
SliceThePie- Don't bother, Its clearly about 10p an hour
HoneyGain ($5 Bonus I think ) | Non- Ref ( No Bonus )
It uses your unused internet in the background, it's perfectly safe personally for me I've not had much luck but it comes down to location and how many devices you are using
20Cogs ( £20 Bonus on cashout ) | Non-ref ( No Bonus )
This is legit but most offers do pay better elsewhere and you need to hit 20 confirmed cogs before they payout, I have done offers on here and have my 20cogs pending but make sure you always check other sites to make sure you are getting the most amount of profit... I mostly do offers on here that I have not seen anywhere else.
PrizeRebel - Don't waste your time.
Microworkers - Can pay decent if you can rattle off some fast task but - Its a pain to get paid, Customer service pretty much ignores you and a lot of the jobs and links are sketchy as hell
---
I know nothing about this stuff but you can also teach English online and get paid for it. You might need an ESL certificate. The pay is pretty decent if you can get work If this is something you are interested in I highly advise you do some research for it because its decent work
vipkid- Teach English to kids online, If you want to find more I would advise you to look through Reddit as a lot of users on here use this for work, There are more sites than just this that you can work for, I think they pay from $15-$25 per hour.
QKid- Same as vipkid teaching English online- I think this pays up to $20 per hour
gogokid- Teach English Online $14-25 per hour
There will be more sites than this but these are the ones I know of.
----
Amazon FBA
I don't recommend you bring crap in from china there is enough of that,,, My advise would start small, Start by Buying stock from Supermarkets or other online retailers this is called retail arbitrage and then sending that in but make sure you are allowed to sell in that category, also if your going down the video game route that you sell Used video games and older back catalog titles as these hold higher profit margins than new stock, Lego, Toys, etc are good things to keep an eye out for you can also look for this sort of stuff on the Facebook market place
There is very little profit in new stock unless you can pick it up and most of the time you'd be selling at a loss because the big retailers can sell it for the price you buy it
Use Amazons courier ( they use ups) it's like £5 to send in a 15KG Box
You need to start, Get the hang of it to figure out what works for YOU! Don't follow anyone on youtube and what they say to do... Of course, if you want to make serious money which you can do, You will need to get suppliers, etc but no one will tell you where to get these and the ones found easily through google search will make you very little if any money using... Here is also some things I recommend using ( I use them or have used them )
Amazon handmade is also good ( That's if you make stuff )
Barcode Scanner ( I only use my PC so need scanner )
Barcode Scanner With Stand
Epson XP-3100
FBA Labels
Bags - I use a mixture of different one but these are fine for smaller things.
You don't need to buy the best printer or anything like that these work perfectly fine... You only need that stuff if you're doing thousands of labels per day
As I said before, Don't be scared to try this its actually pretty fun and can make good money just please people on youtube UK and US, Try it see what works for you
-
Gambling
First, I recommend you don't touch anything to do with this stuff if you have any mental health problems, feel lonely, etc this can ruin your life if you go off the deep end
Matched Betting - You can make good money from this and I think everyone should do it, It's not complicated once you get the hang of it but don't use Profit Accumulator or the other one that charges £17 a month, in my opinion, it isn't worth it ... You could use something like Team Profit to get the hang of it and then take the £1 profit accumulator trial then get more info from there but cancel before the £17 month
People promote PA because they have a good affiliate program
Gambling CPA/RS
This is different and you need a website or social media platform, You would have deals with the casinos, Bookmakers, etc But the money, if you get it right, is absolutely ridiculous... This is why you see these guys on youtube spinning such high amount of cash, If you are good at building sites or have a boatload of cash to chuck at this
You would post them and when people sign up through your link you could be on CPA ( Cost per Acquisition ) RS= Revenue share, So you would get % of a player losses or you could be on a hybrid
This money is life-changing if you get it right but since there is so much cash it is not easy... These sites are spending 10s of thousands a month to be at the top search results.
----
There is a lot of people on here that don't post their links on threads and I don't know why
Trading212 (£3-£80 bonus) | non-ref ( no bonus )
Sign up and Verify your account, Then deposit £1 and you will get a free random share between £3-£80
the sign-ups have come from that thread, I have had 3 sign-ups and got £45, This is why you should your links in these threads.( I don't post it anywhere else )
Post it in HERE
----
Cashback Websites
JoinHoney | non-ref - Saves you money by searching for coupon codes, I place a monthly order on a website and it saves me between 20-40 each time, Well worth installing when you shop online
TopCashBack (£5 Bonus ) | nonref ( No Bonus )
£5 Bonus once you reach £10 payable cashback, I listed some good deals at the top of the post ( Check yourself for more on the site ) Also can save money when shopping online
Quidco (£10 Bonus) |non-ref ( No bonus )
You get the £10 bonus once you reach £5 cashback, Same as top cashback... Some offers listed above and you can also get cashback shopping online
--
My favorite Offer
Xendpay (£10 Bonus | non-ref( No bonus )
Sign up and Verify your account, Make a transfer of £100 and you will get £10 free.. You can just transfer the money to yourself but you will need an account that takes euros as you need to send £ to euro
-
Before you sign up to an offer on this sub, Please check on cashback sites to see if they pay more than a ref link, Example is the Azimo link it has been posted on this sub on the past few days, You only get £10 from that but you will get £25 through Quidco + £10 bonus if you are new to the site
Things I would avoid
Rebate Websites, Lazybucks (They use your personal Facebook and run ads)
There is also a scam that's posted a lot on Reddit, They claim to pay you $25 to sign up then $25 per person you sign up, This is a scam they go by a few different names sites all look the same with the same fake payouts
I hope this helps someone out.
submitted by StrangeDeal6 to RealOnlineWork [link] [comments]

BEST DIGITAL MARKETING TRAINING IN BANGALORE

BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
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Digital Marketing Trainer Profile

Skills and Experience of our Digital Marketing trainer


Why choose BTA for Digital Marketing Training in Bangalore?

Digital Marketing Training Batches in Bangalore

Digital Marketing Training Centers across Bangalore


Digital Marketing Course Syllabus

DIGITAL MARKETING CURRICULUM
WEBSITE DESIGNING WITHOUT CODE (WORDPRESS)
  1. Introduction to Digital Marketing
✓ What is Digital Marketing?
✓ Digital Marketing Vs Traditional Marketing
✓ Why digital marketing is so important?
✓ What jobs can you get with digital marketing?
✓ What are the Major Modules in Digital Marketing?
  1. Web Designing without Code
✓ Introduction to Web Designing
✓ How does the Website work?
✓ Types of Websites
✓ Static, Dynamic and CMS Websites
✓ Blog v/s Website
✓ What is Responsive Website
✓ Types of Domains
✓ Types of Hosting
✓ How to buy a Domain and Server
✓ Host a Website to server
✓ How to install WordPress
✓ Applying and modifying WordPress themes
✓ How to install plugins in WordPress
✓ How to Install tracking codes and optimization codes
✓ How to Create a Simple Contact Form in WordPress
✓ Setup / Configure Contact Form in WordPress
✓ Website Optimization
✓ Website speed test analysis
✓ Diagnosis/Audit of the Present website & business
✓ Test on Website designing (WordPress)
✓ Assignments on Website designing (WordPress)
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
  1. Assignments & Exams
  2. Live Project on Web Designing
Search Engine Optimization (SEO) Training
  1. Introduction to Search Engine Optimization
✓ What is search engine optimization?
✓ Different Types of Search Engines
✓ How does a search engine work?
✓ How is search engine optimization important for business or company?
✓ Google Search Engine Architecture & SERP Layout
✓ Google Algorithms and Google Search Engine Updates
✓ Operators used in SEO
  1. Google Search Console (Web Master tool)
✓ What is Google Search Console?
✓ How to do Website verification in Search Console?
✓ Setting up Google Search Console
✓ Website Performance
✓ URL inspection
✓ Index
✓ Site Index Coverage
✓ Crawls Errors and Stats
✓ Sitemaps Generation & update
✓ Robots.txt file Generation & update
✓ Enhancements
✓ Mobile usability
✓ Accelerated Mobile Pages (AMP)
✓ Sitelinks search box
✓ Links
✓ External links
✓ Internal links
✓ Security & Manual Actions
✓ Security issues
✓ Manual actions
  1. Business / Website Analysis
✓ What is Business Analysis
✓ What is Keyword Research
✓ Benefits of Keyword Research
✓ Keywords Research and Analysis
✓ Types of Keywords
✓ Keyword Research Methodology
✓ Keyword generation ideas
✓ Google keyword suggestions
✓ Google Keyword Planner Tool
✓ Paid Keyword Tools
✓ Finalizing the Keywords List
✓ Competition Analysis & reports
✓ Web position Analysis & reports
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
  1. On-page Optimization
✓ What is On-page Optimization
✓ Types of On-Page SEO Techniques
✓ Domain Name Optimization
✓ URL Optimization
✓ Page Title Optimization
✓ Meta Description Optimization
✓ Headings & Footer Optimization
✓ Body Tags Optimization (H1, H2, H3, H4, H5, H6)
✓ SEO Content Writing Optimization
✓ Alt Tag / Anchor Links Optimization
✓ Keyword Density Optimization
✓ Images Optimization
✓ Sitemaps Optimization
✓ Robot.txt Optimization
✓ Canonical Links
✓ Structured data / Rich Snippets (Schemas)
✓ Google Answer Box Optimization
  1. Off page Optimization (Link Building) techniques
✓ What is Off page Optimization
✓ Link building guidelines
✓ Importance of Link Building
✓ Link building Methods
✓ Link building techniques
✓ Directory Submissions
✓ Google My Business SEO
✓ Social Bookmarking
✓ Social Media Engagement
✓ Classified Posting
✓ Press Releases
✓ Forum Submission
✓ Article Submission
✓ Document Submission
✓ Image Submission
✓ Infographics Submission
✓ Video Submission
✓ Podcast Submission
✓ Web2.0 Submission
✓ Question and Answer
✓ Local Business Listing
✓ Link exchange schemes
✓ Influencer Outreach
✓ Guest Author
✓ Competitor Links Analysis Tools
✓ Link checking tools
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
  1. ServeWeb Performance Optimization techniques
✓ SSL certificate/ HTTPS
✓ 301 Redirects
✓ Cloud-based Website Monitoring
✓ 404 Errors solutions
✓ HTTP requests reduction
✓ File compression
✓ Web caching optimization
✓ Code minification
✓ Lossy compression
✓ Database Optimization
✓ Web Font Performance Optimization
✓ Page Speed Analysis
  1. Black Hat and Grey Hat SEO Techniques
  2. SEO Auditing Tools
  3. Assignments & Test on SEO
  4. Implementation of SEO on a Live project
Search Engine Marketing (SEM)
  1. What is Search Engine Marketing
  2. Overview Google Adwords
✓ Account Setup
✓ Google Adwords (Old Version) & Google Ads (New version)
✓ Google Ads Interface
✓ Google Ads Recent Changes
✓ Google Ads Account structure
✓ Google Ads Ad formats
✓ Types of Google Ads campaigns
✓ Selection of goals
  1. Search Network Marketing (PPC/Text Ads)
✓ What is Search Network Marketing?
✓ What is PPC marketing?
✓ Creating Search Network Campaigns
✓ Targeting Locations and Audiences
✓ Budget & Bidding techniques
✓ Ad Scheduling
✓ Ad Extensions
✓Ad Extensions
✓Sitelinks Extension
✓Callout Extension
✓Structured Snippet Extension
✓Call Extension
✓Message Extension
✓Location Extension
✓Affiliate Location Extension
✓Price Extension
✓App Extension
✓Promotion Extension
✓Automated Extensions
✓ Creating Ad group
✓ Creating Ads and Adding keywords
✓Ads Optimization
✓Keyword Match Types
✓ Search network techniques
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
  1. Display Network Marketing (Banner Ads)
✓ What is Display Network Ads?
✓ What is Display Network Marketing?
✓ Objectives of Display Campaign
✓ Creating Display Campaigns
✓ Locations, Audiences & Demographic Targeting
✓ Topic based & Placement Targeting
✓ Creating Display Ads
✓ Custom Display ads
✓ Dimensions of Custom ads
✓ Responsive Display ads
✓ Dimensions of Responsive ads
✓ Gmail Display Ads
✓ Dimensions of Gmail ads
✓ Conversion Tracking
✓ Types of Conversions
✓ Website Conversions
✓ App Conversions
✓ Call Conversions
✓ Offline Conversions
✓ Display Remarketing campaigns
✓ What is Remarketing in Google Ads?
✓ Types of Remarketing Audience
✓ Website audience
✓ App Audience
✓ Customers/Convertors List
✓ Custom Remarketing List
✓ Creating Display Remarketing campaigns
✓ Remarketing Ads
  1. Video Network Marketing (Youtube Ads)
✓ What is Video Network Ad?
✓ Connect Youtube account to Google Ads account
✓ Different types of video ads on youtube
✓TrueView ads (In-Stream or Discovery/In-Display) (skippable)
✓Pre-Roll ads (non-skippable)
✓Bumper ads (non-skippable)
  1. Shopping Ads (Ecommerce Ads)
✓ What is Google Shopping Ads?
✓ Setup of Google Shopping Account
✓ Connect Google Merchant Center Account to Google Ads account
✓ Data feed Setup
✓ Types of Data feed & Properties of Data feed
✓ Creating Shopping Campaigns
✓ Creating Shopping Ad groups and Product groups
✓ Creating Shopping ads
✓ Google Shopping Bidding strategies
✓ Reporting and Analysis of shopping ads
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
  1. App Promotions (App Installs)
✓ What is App Promotion marketing?
✓ How to Promote app installations on Play store or search network?
✓ How to get more installs through App Promotion marketing?
✓ Types of App Promotion campaigns
✓ Creating App Promotion campaigns
✓ Creating App Promotion Adgroups
✓ Creating App Promotion Ads
✓ Bidding Strategies
✓ Location & Device Targeting options
✓ Create Audience engagement for Remarketing
✓ Reporting
  1. Smart Campaigns (Local Business Ads)
✓ What is Smart Campaign?
✓ How to setup Google My Business Account
✓ How to Connect Google My Business Account to Google Ads
✓ Types of Smart Campaign advertising goals
✓ Targeting Locations
✓ Targeting Keywords & Exclusion
✓ Ad Extensions
✓ Reports & Analysis
  1. Google Ads Bidding strategies, Ads Auction, Ad Formats and Guidelines
✓ Bidding Strategies types
✓Target CPA (Cost Per Acquisition)
✓Target ROAS (Return on Ad Spend)
✓Maximize Conversions
✓Enhanced Cost Per Click (ECPC)
✓Maximize Clicks
✓Manual CPC Bidding
✓Target Search Page Location
✓Target Outranking Share
✓CPM Bidding (Cost Per Thousand Impressions)
✓vCPM Bidding (Cost Per Viewable Thousand Impressions)
✓CPV Bidding (Cost Per View)
✓Target Impression Share Bidding
✓ What is Ads Auction?
✓What is Ad Rank in google ads?
✓What is Quality Score
✓How to improve Quality Score in adwords
✓How Quality Score affects the Cost?
✓Improving Ad Relevance
✓Improving Landing Page Experience
✓Auction Insights Tool
✓ Ad Formats and Guidelines
✓Types of Ads
✓Expanded Ad Format
✓Responsive Ad Format
✓Structure of Ad
✓Elements of Effective Ads
✓Examples of Ads (Best & Worst)
✓Google Ads Guidelines
✓Copyrights & Trademark Guidelines
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
  1. Google Ads Tools & Settings
✓ Account access
✓ Linked Accounts
✓ Billing Settings
✓ Billing Summery
✓ Performance planner
✓ Keyword planner
✓ Ad preview & Diagnosis
✓ Display planner
✓ Audience manager
✓ Bid strategies
✓ Quality Score and Its Importance
✓ Rules
✓ Scripts
✓ Conversions
✓ Tracking the Conversions for Multiple Product
✓ My Client Centre (MCC)
✓ Change History Tool
✓ Adwords Editor Tool
✓ Automate Tool
✓ Columns Customization
✓ Alerts Setting
✓ Filters
✓ Dimensions Reports
✓ Auction Insights Report
  1. Yahoo Native Ads
  2. Microsoft Bing Ads
  3. Assignments & Exams
  4. Live Projects on Google Ads, Bing Ads, Yahoo Ads
  5. Certification
    https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
Social Media Marketing (SMM & SMO)
  1. Introduction to Social Media Marketing
✓ What is Social Media Marketing & Optimization?
✓ Importance of Social media marketing for a business or company
✓ Setting up a Social Media optimization Strategy
✓ Different types of social media platforms
  1. Facebook & Instagram Marketing
✓ Importance of Facebook & Instagram
✓ How to Create Facebook Business page
✓ How to Create Instagram Business account
✓ Competitor’s Facebook & Instagram Accounts analysis
✓ How to do Facebook Business page Optimization
✓ How to do Instagram Business account Optimization
✓ How to Create a Facebook Group?
✓ Facebook & Instagram Organic Reach strategies
✓ Increase Facebook & Instagram Engagements Organically
✓ How to build your brand on Facebook & Instagram
✓ Importance of Hash (#) tags in Instagram & Facebook
✓ How to use Stories in Instagram & Facebook?
✓ Live streaming in Facebook & Instagram
✓ IG TV in Instagram
✓ How to create a channel on IGTV?
✓ Integrating Instagram Business Account with Facebook Business Manager
✓ Facebook & Instagram Marketing or Advertising
✓Create Facebook Business Manager
✓Business Manager Overview
✓Set up a Facebook Advertising Account (Ads Manager)
✓Types of Facebook marketing objectives?
✓Campaign objective
✓Awareness
✓ Brand Awareness
✓ Reach
✓Consideration
✓ Traffic
✓ Engagement
✓ App Installs
✓ Video Views
✓ Lead Generation
✓ Messages
✓Conversion
✓ Conversions
✓ Catalogue Sales
✓ Store Traffic
✓ Campaign bid strategies
✓ Ad Set
✓Audiences: Locations, Age, Gender, Languages
✓Detailed targeting: Demographics, Interests, Behaviours
✓Connections: Facebook Pages, Apps, Events
✓Placements: Automatic, Manual
✓Budget & schedule
✓ Ad
✓Identity
✓Format
✓ Instant Experience
✓ Lead Form
✓Text & links
✓ Conversion tracking
https://www.bangaloretrainingacademy.com/Digital-Marketing-Training-in-Bangalore.html
submitted by 8985053383 to u/8985053383 [link] [comments]

What is Keyword Research?

What is Keyword Research?
This is Muddasir Asif by passion Researcher, I'm serving to world since last 7 years on Different platform as Freelancer!
You're finding me here > Muddasir Asif
Keyword Research

What is Keyword Research?

Today I'm going to share short story of my Clint MR Trump.
Read full post your all question according to Keyword research all are clear.
One's upon a time Mr Trump emailed me,
Mr Trump: Hey Muddasir can you please suggest me any business name, I'm going to start a new business online. I Asked: Which Business you'll start? Mr Trump: I'm thinking about to start online Grocery store. I Asked: You have any idea USA people are interested or wish to get grocery item buy online? Mr Trump: Of-Course I researched on it, most of people suggest me Just Start Right Now. I Asked: Which grocery Item they'll demand most? Mr Trump: Yes I know, most of people in USA demand Organic Food. I'm already bought stock of it. I Suggest: Don't do it. First do KEYWORD RESEARCH then start any business ONLINE. Mr Trump: Muddasir I'm elder then you, so please just give me a advise on name, not on Business. I Replied: Ok, Trump Mart is good name for your Grocery Store.
ONE MONTH LATER
Mr Trump again emailed me,
Mr Trump: Hey Muddasir :( Mr Trump: I got loss around $80k I Replied: :O Mr Trump: Yes I Replied: I told you, don't start first do KEYWORD RESEARCH then take a step. First maintain a report what USA people actually find ONLINE then take a step and bought something according to keyword research. Mr Trump: Sorry, now what can I do? I Replied: Just give me 1 Day I'll try my best for recover your Loss. Mr Trump: Please. :( Now I listen carefully what you wanna say. I Replied: Just relax right know, and give a some time take care.
AFTER ONE DAY
Mr Trump: Hello... Mr Trump: Muddasir are you here? Mr Trump: :( I replied: Yes, I'm working on your TRUMP MART grocery store Mr Trump: I'm very depressed because of my mistake. :( I loss my everything. I replied: I'm working full night on your PROJECT and make a finally report, Which grocery products USA people demand from grocery store online. Mr Trump: :( I'm wrong USA people not only demand Organic Food. Mr Trump: can you please share with me this KEYWORD RESEARCH then I'm start again for recover my loss. I replied: Yes (and I send reports without charge my fees)
ONE WEEK LATER
I received message from my BANK some send me $10,000. :O I'm just thinking about who's one send me this amount.
I received emailed again from Mr Trump at that time. Mr Trump: :D I send you mine 1 week profit as your FEES. Mr Trump: You're magician, How can you make a report what USA users demand? Mr Trump: My 1st week sale is $90,000 and I'm just analyze according to growing of selling end of the month sell beat $400,000 to $500,000. I replied: This is the actually Power of correct & authentic KEYWORD RESEARCH.
I was gone to Mr Trump Business on another level. I'll share story soon with passage of time. :) _______________________________________________________________________________
You're finding me here > Muddasir Asif
Let me Introduce My Service - 24/7 Freelance Services - On Page SEO - Off Page SEO - Improve SERP - COMPETITOR complete website analysis report - COMPETITOR complete weak Keyword graph for beat (Organic) - much more
If you're not get your desire problem solution, feel free to ping me, Let me take your problem.
Regards Muddasir Asif
_________________________________________________________________________________
Because of these (listed below) Queries I write these short story. I hope people will understand power of KEYWORD RESEARCH.

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