eBooks.com: Affiliate Program

Fifty-two books in fifty-two weeks for 2019!

/52in52 is a place for people every week, for a whole year, **to read and discuss a particular book together as a community**. There are twelve themes and three books from each theme + one free for all book, read throughout the year! Come join a great new years resolution for 2020, or expand your literary horizons!
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Affiliate program for books/ebooks : Any alternative to Amazon ?

Hi Everyone :) I have a blog in career guidance/development. In articles, I use lots of references and exemples from books on this field.
I want to begin an affiliate program with a platform who sell books/ebooks. My first thought was to begin with Amazon. But, yes there is a but, lots of people told me they don't want to buy products on Amazon anymore because : "It's not earth-friendly."
In fact, my editorial policy is : you can find a path balancing what makes sens to you and what is respectful for others and the environment. People like that in my blog. I'm scared that if I propose Amazon Links, people will be reluctant.
My questions are : Do you think it can affect negativly my blog ? Do you know any affiliate program who respect more environment than Amazon for exemple ?
Ty for your help. (My traffic is French Speaking, so books will be in French too.) :)
submitted by Borealight to Affiliatemarketing [link] [comments]

Just Starting Ebook Case Study: Post 1

I just launched my first ebook on the kindle store after reading here but delaying starting for months. Recently in my career, I switched from the world of finance to a non coding job in tech, and I figure that I would write a book to show other how to do the same since this is a popular career move these days. I also want to get experience publishing in the kindle store and generate side income if possible, with a goal of getting to 1000$ in profit. Below is an overview of my progress so far, I would appreciate any critical feedback that you may have on my site, book, or approach as I am new to this. You can find the book at the site financeto.tech or on amazon by searching "finance to tech"
Costs 6$ a month shared hosting 10$ for a domain name 15$ for an HTML theme for the website 10$ a day for Google search as campaign 10$ a day for Linkedin ad campaign 2$ a day for Amazon ad campaign
Work -Wrote 81 Pages of all original content -designed cover -deigned website -wrote all copy, edited book for publication
Marketing -Running a campaign on Linkedin to target people that live in cities that are major financial centers -Running a Google campaign to target keyword searches -Running an Amazon campaign to target those searching for books in similar categories -Prelaunch email capture campaign on website
Tools Google analytics for site traffic Microsoft word for writing and drafting the book Mailchimp for email capture
Revenue So far with the site having been live for 2 days, I have seen one purchase, which is not great, but it is something. Total royalties of about $6.
$6-$55 = -$49 so far on the way to the goal of 1000$
Open questions for the community: What do you think of the design of the website and the book? what do you think of the pricing? Do you have any good ideas for marketing? Has anyone else ever done a successful affiliate program for ebooks? Any general tips and tricks?
Thanks
submitted by mcmckay21 to juststart [link] [comments]

I want to help you guys convert more sales, so I'm offering up free copywriting to three users.

👋 Hey, I write sales copy that makes you more money.

I sell using words that persuade your visitors to take an action, whether it's buying a product/service, signing up in a squeeze page, or clicking a button on your site.

I also turn your sales funnels into "well oiled machines" that pump out conversions faster than the actual friggin speed of light. (Disclaimer: I didn't actually test that)

Now, for many of you, I am going to make your day. I suspect what I am going to write next is going to put smiles on the faces of people all over Reddit....

I'm going to make you smile by telling you that the above sentence secretly manipulated you!

It's called a "Slippery Slope" transition statement. It's designed to make you read the next sentence!

That's why people hire me! I get people to read one sentence, and then the next... and the next...

I could go on and on, but here's what you need to know right now...

It just worked on you again! Another slippery slope transition statement. 😎

Okay, I'm done..but there are a couple psychological reasons you're still reading this I want to share with you:





If even YOU are surprised that you just read 364 words by the end of this sentence.

Then let me do the same for your emails or website for FREE!

(Also, sorry for the weird sentence stop, I wanted to make a point)

I'm offering to do the following copy work for 3 users, 100% free (more would be too large a workload)

If you want me to write copy to increase your sales toss me a message with the details of the work you'd like.


I'm giving the first 3 people to message me with serious work, free consult and copy work. You'll own the copy and do what you want with it, it's all yours!

Thanks for hanging out with me, it's been fun!

PS: I'm doing this because I have some down-time this week, and I LOVE Copywriting. I seriously just enjoy writing good copy and seeing the results roll in. I don't think I could take on more than three, because I have client work coming up.
submitted by ThankYouCorvus to Affiliatemarketing [link] [comments]

LATEST STRATEGIES FOR AFFILIATE MARKETERS IN 2020

If this article is helpful to you, then please upvote and share it further.
submitted by getaffiliatetips to AffiliateMarket [link] [comments]

“[L]aw enforcement is a popular career choice for psychopaths,” according to a 2018 article* on BusinessInsider.com. (Non-)obvious reasons police reforms MUST include testing** to screen out psychos.

* https://www.businessinsider.com/professions-with-the-most-psychopaths-2018-5
** i.e., administering available tests that are psychometrically valid
Details: https://www.slideshare.net/PostRomCom/ (SlideShare is owned by LinkedIn.) Excerpt:
Obvious reason to screen out
From 2011 book The Psychopath Test: A Journey Through the Madness Industry:
[“]She said, ‘I’ve got a bad personality. I like to hurt people.’ I thought she was winding me up. I said, ‘Okay, fine.’ So we went through the [fMRI] tests [i.e., brain scans]. When she was looking at the photographs of the mutilated bodies, the sensors showed that she was getting a kick off of them. Her sexual reward center—it’s a sexual thing—was fired up by blood and death. It’s subconscious. It happens in milliseconds. She found those things pleasant.”
From 2019 book The New Evil: Understanding the Emergence of Modern Violent Crime:
As we move along the continuum to Category 9 [of 22 categories of violent crime], we traverse an important threshold. The remainder of the scale encompasses persons who commit “evil” acts partly or wholly as the result of varying degrees of psychopathy . . .
TNE co-author Michael H. Stone, MD, is a professor of clinical psychiatry at the Columbia University College of Physicians and Surgeons.
TNE co-author Gary Brucato, PhD, is: 1) a clinical psychologist and researcher in the areas of violence, psychosis, and other serious psychopathology, 2) the assistant director of the Center of Prevention and Evaluation at the New York State Psychiatric Institute/Columbia University Medical Center.
From the June 4, 2020 article on WPXI.com* titled “Former FBI assistant director: Derek Chauvin showed ‘sociopathic behavior’ during George Floyd’s death”:
[Former FBI-er] Fuentes said research shows about seven percent of people exhibit some sociopathic behavior, but in applicants for law enforcement that number jumps up to more than 40% [my emphasis].
Fuentes said the key to stopping police brutality is preventing these types of individuals who seek out power over others from being hired in the first place.
* WPXI is the NBC-TV affiliate in Pittsburgh, PA.
Non-obvious reason to screen out
-- Summary (details below) --
Advances in molecular genetics are IMPERILING ~77 million psychopaths (PsIMP).
It’s (very) likely that a growing number of Ps: 1) are aware that PsIMP, 2) have been resisting* (e.g., organizing; coercing; preparing to coerce-via-terrorizing; partnering with known groups of violent extremists).
From 2012 book Irregular Army: How the US Military Recruited Neo-Nazis, Gang Members, and Criminals to Fight the War on Terror:
Since its inception, the leaders of the white supremacist movement—which is as old as the country—have encouraged their members to enlist. They see it as a way for their followers to receive combat and weapons training, courtesy of the US government . . .
* I identified this THREAT to non-Ps via my work; said resisting is a RISK factor for my industry.
Re: most/all very wealthy people who aren’t Ps would BENEFIT from $UPPORTING said screening out (e.g., $UPPORTING politicians who . . .)
Details below.
Re: PsIMP
-- Summary (details below) --
Psychopathy is ~70% heritable.
Via molecular genetics, many/most/all genetic markers for psychopathy will be identified soon.
[I]ndefinite detention” of Ps could/should ensue, according to a leading psychopathy researcher and criminologist who’s tenured at the University of Pennsylvania (i.e., Ps who haven’t committed a crime could be imprisoned).
Re: Ps being aware that PsIMP
From a 2016 article on PsychologyToday.com:
A [meta-analytic] review of [48] studies found that the correlation between psychopathy and intelligence is nearly zero [i.e., ~2.3% of Ps have an IQ ≥ 130; ~16% ≥ 115] . . . (O’Boyle, Forsyth, Banks, & Story, 2013).
From the 2012 article in FBI Law Enforcement Bulletin titled “The Corporate Psychopath”:
Today’s corporate psychopath may be highly educated—several with Ph.D., M.D., and J.D. degrees have been studied . . .
Re: Ps resisting PsIMP
From a 2018 article titled “Los Extraditables, the Pablo Escobar-Led Gang That Launched a Bloody Campaign [during the 1980s] Against U.S. Extradition”:
The terrorist group . . . claimed “we prefer a grave in Colombia to a prison in the United States . . .”
Escobar was a drug-trafficker whose net worth reached $58 billion (in 2018 dollars). The other leaders of Los Extraditables were wealthy drug-traffickers.
From 2001 book Killing Pablo: The Hunt for the World’s Greatest Outlaw (my emphases):
“[Escobar] intended, he said, to use the public’s weariness with [Extraditables-funded] violence to his benefit. He planned to turn up the violence until the public cried out for a solution, a deal.
. . . A communiqué from the Extraditables not long after hammered home the point:
We are declaring total and absolute war on the government, on the individual and political oligarchy, on the journalists who have attacked and insulted us, on the judges that have sold themselves to the government, on the extraditing magistrates . . . on all those who have persecuted and attacked us. We will not respect the families of those who have not respected our families. We will burn and destroy the industries, properties and mansions of the oligarchy.”
At his [Pablo’s] peak, he would threaten to usurp the Colombian State.”
“Ever since Pablo’s men had blown that Avianca flight out of the sky . . .”
“[A] total of 457 police had been killed since Colonel Martinez had started his hunt. Young gunmen in that city were being paid 5 million pesos for killing a cop.”
From a 2018 book by a professor of international relations at the U.S. Military Academy at West Point (my emphases):
The allure of preventive war is rooted in fear . . . [F]ear is most acute when power is shifting among states [i.e., groups of people].
. . . The strategic logic of preventive military action is simple: The objective is to physically destroy or neutralize the rival’s growing offensive capabilities with a first strike or by coaxing war, at an early stage in the power shift, before the rival is potent enough to pose the threat that haunts your visions of the future.
. . . [Hence] that long parade of preventive conflicts we can observe over thousands of years of history.
Re: psychopathy is ~70% heritable
From 2011 book The Science of Evil, by a University of Cambridge professor of developmental psychopathology:
If a trait or behavior is even partly genetic, we should see its signature showing up in twins.
. . . Regarding twin studies of Type P [i.e., psychopaths], none of these show 100 percent heritability, but the genetic component is nevertheless substantial (the largest estimate being about 70 percent).
Re: many/most/all genetic markers for psychopathy will be identified soon
From 2013 book The Anatomy of Violence: The Biological Roots of Crime, by a University of Pennsylvania professor of Criminology, Psychiatry and Psychology (part 1 of 2):
“Behavioral genetics is a shadowy black box because, while it tells us what proportion of a given behavior is genetically influenced, it does not identify the specific genes lurking in there that predispose one to violence. Molecular genetics is poised to pry open that black box . . .”
“Twenty years ago, molecular genetics was a fledgling field of research. Now it is a major enterprise providing us with a detailed look at the structure and function of genes.”
From a May 2020 article in Nature magazine:
In the past decade, studies of psychopathological genetics have become large enough to draw robust conclusions.
From The Anatomy of Violence (part 2 of 2):
The essence of the molecular genetic research we have been touching on above—identifying specific genes that predispose individuals to crime—is that genes code for neurotransmitter functioning. Neurotransmitters are brain chemicals essential to brain functioning. There are more than a hundred of them and they help to transmit signals from one brain cell to another to communicate information. Change the level of these neurotransmitters, and you change cognition, emotion, and behavior.
. . . It’s 2034 . . . [A]ll males in society aged eighteen and over have to register at their local hospital for a quick brain scan and DNA testing. One simple finger prick for one drop of blood that takes ten seconds. Then a five-minute brain scan for the “Fundamental Five Functions”: First, a structural scan provides the brain’s anatomy. Second, a functional scan shows resting brain activity. Third, enhanced diffusion-tensor imaging is taken to assess the integrity of the white-fiber system in the brain, assessing intricate brain connectivity. Fourth is a reading of the brain’s neurochemistry that has been developed from magnetic resonance spectroscopy. Fifth and finally, the cellular functional scan assesses expression of 23,000 different genes at the cellular level. The computerization of all medical, school, psychological, census, and neighborhood data makes it easy to combine these traditional risk variables alongside the vast amount of DNA and brain data to form an all-encompassing biosocial data set.
. . . Fourth-generation machine-learning techniques looked for complex patterns of linear and nonlinear relationships . . .
Re: “indefinite detention” of Ps could/should ensue
From The Anatomy of Violence (my emphases):
[This] leads the government [in 2034] to launch the LOMBROSO program —Legal Offensive on Murder: Brain Research Operation for the Screening of Offenders.
. . . Under LOMBROSO, those who test positive—the LPs—are held in indefinite detention. . . . It sounds quite cushy, but remember that the LPs have not actually committed a crime. Perhaps the main drawback is who they live with, housed as they are in facilities full of other LPs—time bombs waiting to explode.
Re: most/all very wealthy people who aren’t Ps (VWnPs) would BENEFIT from $UPPORTING said screening out
In particular, VWnPs would benefit if Ps couldn’t resist via police awareness of investigations (e.g., via psycho cops thwarting would-be predictive policing).
From the chapter in 2015 book Tomorrowland: Our Journey from Science Fiction to Science Fact titled “Hacking the President’s DNA” (the chapter was co-authored by a former Resident Futurist of the FBI; my emphases):
Our next commander-in-chief will be our first commander-in-chief to have to deal with genetically based, made-to-order [e.g., personalized] biothreats.
. . . Within a few years, politicians, celebrities, leaders of industry . . . will be vulnerable to murder[, extortion, etc.] by genetically engineered bioweapon. Many such killings could go undetected, confused with death by natural causes; many others would be difficult to pin on a defendant, especially given disease latency. Both of these factors are likely to make personalized bioweapons extremely attractive to anyone bearing ill will.
Especially VWnPs who own a lot of real estate in big cities . . .
From the March 2020 op-ed on TheHill.com titled “The coronavirus: Blueprint for bioterrorism,” written by a former assistant to a then vice-president of the U.S.:
It represents the perfect asymmetric warfare strategy . . .
Google “urban exodus coronavirus” and “remote work post coronavirus.”
From the 2018 article on Vice.com titled “This Is What It Would Take to Turn a Virus Into a Weapon”:
Melinda Gates recently declared that the biggest threat to humanity is a pandemic brought on by a bioterrorist attack. [The Melinda & Bill Gates Foundation has been focused on pandemic preparation for several years.]
IMPORTANTLY for VWnPs et al., Ps could ENLARGE their war chest by engineering (corona)viruses and vaccines.
From 2020 “pandemic novelThe End of October (#24 on Amazon’s May 7 list of best-selling books; the novel was published on April 28):
“Really, Henry,” Bartlett asked, “you think this [virus] was man-made?”
“Biowarfare has always been a part of the arsenals of the great powers. We shouldn’t be surprised if this turns out to have been concocted in a laboratory. We know the Russians have tinkered with influenza. Good scientists. Maybe they wanted to see what could be done, if there was some way of collaborating with nature to build the ultimate weapon of war, one that can destroy the enemy without fingerprints.”
“It only makes sense if they have also developed a vaccine,” said Bartlett [my emphasis].
From the April 2020 article in The New Yorker titled “What Lawrence Wright Learned From His Pandemic Novel”:
By the time Wright and I met for lunch and discussed his novel—“The End of October,” which is out this month—he had already done the coast-to-coast reporting. He had met with epidemiologists, immunologists, microbiologists, security experts, vaccine experts, and public-health officials. He had read all the books, all the journal articles.
. . . The experts, Wright notes in a letter to the reader in the galleys of his book, “all share the concerns I’ve presented—that something like this could happen.”
. . .
Given personalized bioweapons, Ps linking financial data and DNA data could ENLARGE their war chest.
From a 2020 article in The New York Times:
In the years after Jeffrey Epstein registered as a sex offender [i.e., after 2008], he . . . started a business to develop algorithms and mine DNA and financial databases.
. . . Southern Trust [i.e., said business] generated about $300 million in profit in six years . . . The source of Southern Trust’s revenue is not clear; the bare-bones corporate filings made by the company in the Virgin Islands do not list any clients.
Important: Hypersexuality correlates strongly with psychopathy.
From a 2012 article on HuffingtonPost.co.uk (my emphases):
“In one of the largest studies of its kind ever published, U.S. psychologists have found a particular aspect of personality in men and women predicts what the researchers refer to as ‘hypersexuality.’
. . . This character trait is—psychopathy.”
“Psychologists are beginning to concur that it’s this unique element of character which most powerfully predicts . . . a gamut of risky sexual behaviors.”
“The ‘hypersexual’ have more sexual partners than the rest of the population, fantasize more . . . and tend to favor more sex without love.”
IMPORTANT (details below):
Epstein was banked by the WILD, worldwide criminal enterprise (CE) known as Deutsche Bank (DB).
There are indicators that:
* many of DB’s employees are Ps
* DB is a variant of the VIOLENT, politically INFLUENTIAL, worldwide CE of the 1980s known as Bank of Credit and Commerce International (BCCI)
From a 1992 U.S. Senate report on BCCI (my emphases):
[L]argest case of organized crime in history, spanning over . . . 72 nations . . . finance terrorism . . . assist the builders of a Pakistani nuclear bomb . . .
From 1993 book The Outlaw Bank: A Wild Ride into the Secret Heart of BCCI, co-authored by two journalists who covered BCCI for Time magazine (my emphases):
From interviews with sources close to BCCI, Time has pieced together a portrait of a clandestine division of the bank called the Black Network, which functions as a global intelligence operation and a mafia-like enforcement squad. . . . [T]he 1,500-employee Black Network has used sophisticated spy equipment and techniques, along with bribery, extortion, kidnapping and even, by some accounts, murder.
BCCI was shut down in 1991 by regulators/attorneys-general of several nations (e.g., nations complicit in BCCI’s crimes for many years, including the United States).
From The Outlaw Bank (my emphases):
Perhaps the most disturbing aspect of the BCCI affair in the United States was the failure of U.S. government and federal law enforcement to move against the outlaw bank. Instead of swift retribution, what took place over more than a decade was a cover-up of major, alarming proportions, often orchestrated from the very highest levels of government.
From said 1992 report:
BCCI systematically bribed world leaders and . . . prominent political figures in most of the 73 countries in which BCCI operated.
Title of a December 2019 article on TruePundit.com:
Jeffrey Epstein’s Private Banker at Deutsche & Citi Found Swinging From a Rope; Executive “Suicide” Before FBI Questioned Him
Title of a 2019 article in Vanity Fair:
Of Course Jeff Epstein Moved His Dirty Money Through Deutsche Bank
From a 2011 article in U.K. newspaper The Independent:
My companion, a senior UK investment banker and I, are discussing the most successful banking types we know and what makes them tick. I argue that they often conform to the characteristics displayed by social psychopaths. To my surprise, my friend agrees.
He then makes an astonishing confession: “At one major investment bank for which I worked, we used psychometric testing to recruit social psychopaths because their characteristics exactly suited them to senior corporate finance roles.”
From 2020 book Dark Towers: Deutsche Bank, Donald Trump and an Epic Trail of Destruction, by the finance editor of The New York Times (my emphases):
“Deutsche . . . helped funnel money into countries that were under economic sanctions for pursuing nuclear weapons or participating in genocides.”
“The hundreds of millions of dollars that Deutsche [had] wired to Iranian banks [by 2006] provided vital funding for the sanctioned country to pay for its terrorism. Soon Iraq was being ripped apart by violence. Roadside bombs detonated all over the country, targeting the country’s fragile government and the U.S. military forces that were trying to keep the peace. Much of the violence was the work of a terrorist group, Jaysh al-Mahdi, which had been armed and trained by Hezbollah, which had been bankrolled by Iran’s Revolutionary Guard, which had been financed by Deutsche.
. . . The sanctions violations weren’t the work of an isolated crew of rogue Deutsche employees. Managers knew. Their bosses knew. American regulators would later find evidence that at least one member of the bank’s vorstand—in other words, one of Deutsche’s most senior executives—knew about and approved of the scheme.”
“[Deutsche] would soon become enveloped in scandals related to money laundering, tax evasion, manipulating interest rates, manipulating the prices of precious metals, manipulating the currencies markets, bribing foreign officials, accounting fraud, violating international sanctions, ripping off customers, and ripping off the German, British, and United States governments. (The list went on.)”
submitted by edupreneur to conspiracy [link] [comments]

CASE STUDY. Month Zero: Attempting to start, and build, a PROFITABLE website with ZERO experience or knowledge.

Alright, let’s do this!

...but I’ve never done anything like this before. I mean, I’m not even starting from ground zero,
I’m levels below that.
I have limited computer knowledge. I can fumble my way through an excel document and help my mom make an occasional post on Facebook—it’s been over a decade and she still can’t figure it out.
I fear I’m gonna be a lot more like my mom going forward. This is all new to me.
But! I have an idea, I have a dream, I have free time...
...and I even have a little bit of money.
I can spend countless hours obsessing, learning, researching, thinking, and dreaming... or I can take action right now and learn as I go.
If History has told me anything, it’s that I’m the King of Inaction. I’m 32 years old, and I’ve let many opportunities pass me by. No more. Time to do this shit.
Alright, let’s get to the nitty gritty of Month Zero, The Birth.

The Niche

I thought about what niche I wanted to tackle for less than two days before I made my decision. The blessing (and the curse) is that I have a lot of hobbies. A lot of interests.
I regularly partake in five-or-so outdoor activities that seem to be rather profitable niches, at least to my untrained eye. A couple are rather obscure, the rest far more popular. I have personal interest in the big niches too—weight loss, fitness, supplements, diets, self improvement... like, I really enjoy those topics already.
My suggestion for anyone searching for, and struggling to find, a niche is this:
Just look at things you do in your daily life, your hobbies, and google them. See what’s out there. Find one that you already partake in at some level. It will make the whole process more enjoyable if you have an interest in the niche yourself (at least that’s what I’m banking on).
There are niches everywhere! My “9-5 career” is, actually, rather fucking niche. Hell, my life style, in and of itself, is a niche.
I made a list of 10 niches, I like most of them and will tackle the rest if the one I picked works out.
Without giving you too many details, here’s a pro’s and con’s list I came up with for the niche:
PROS
CONS
Needless to say, I’m rather excited about this niche and that’s definitely a good thing.

The Goal

I would like the website to become profitable in 9 months. I believe that is an extremely tall order considering my lack of experience, but I like to aim high. I am prepared to sink some money into the project (more on that in The Budget section).

The Plan

I’m going to create an affiliate market based website, mainly focusing on amazon and eBay, and try to become an authority in the niche.
After doing further research I have discovered that Amazon Affiliates might not be the best option so I will begin to identify other options. I have found two affiliate programs specific to this niche.
I will try and build a strong email list through some sort of opt in program. Most likely I will create a short “how-to” e-book about a specific common problem in this niche.
If all goes as planned I will then use the email list to help market a much more detailed ebook down the road.
Outside of affiliate links, I also plan on running specific/targeted ad’s on the page. I will have to do more research on this, and it won’t come until later.
As I’ve stated multiple times, I have zero experience in the following: website creation/design, content creation, affiliate marketing, SEO/keywords, pretty much anything outside of browsing reddit and watching endless YouTube videos. This leads me to a very keystone concept to my business model...
I’m going to outsource... as much as possible. I will focus my energy and time on creating systems and models for my freelancers to follow. In addition, I will learn as much as I can about SEO and keywords in the following months.
This is my general timeline, broken down in 3 main phases.

Phase 1: “The Birth” Month 0-1 

Phase 2: “The Growth” Month 2-3 

Phase 3: “The Takeover” Month 4-9 

Hiring the Freelancers

I will be doing all the initial website creation. After exactly one hour of research, I have decided that it doesn’t seem too difficult to figure it out and get it at least up and running.
I will hire 2 content writers and I’m planning on paying them (no more than) $30 / article. These will typically be simple 1500-2000 word articles. Mainly focused on product reviews and buyer-like “best x-product” type lists, and general informative content. I will write 1-2 lengthy and informative how-to articles (4000+ words) each month, but that’s about all the time I’m willing to commit to content creation.
I have two possibilities for the hiring outlet for these writers.
  1. Use a third party freelance network like Upwork.
  2. Reach out to the four online communities I am a part of that are in this niche. There are a lot of people out of work right now that are looking for extra side income. Although they probably won’t have any experience in content writing, they would be very knowledgeable about the niche and that would allow me to give them more involved and informative content to create.
Either way I go, I will have to properly vet the potential freelancers. I will ask them to either provide an example of their work or write a 500 word story about a specific topic. I will ask them to put [insert random word here] in the title of the email to screen out anybody that didn’t follow the directions.
If I like the writing, I will pick 4 and give them a trial article to write, which I will pay them for. Then, I will pick my two favorite and draft up some sort of contract for them to sign relating to the content usage and pay. I will let them know what to expect and how to submit their work, probably using something like Trello.
At first I think I’m just going to cap them out at one article per week each. I will do very brief google/amazon research to identify a topic. Then I will assign it to a writer along with a general and rough idea of what I’m looking for and a few keywords to use (although I’d only be guessing at this point). They will have the rest of the week to turn in the article.
Virtual assistant... not sure if I need one at first, or if I will have enough work to even warrant one. However, there are just some tasks I don’t want to and don’t like to do. If the VA could take the content and format it properly, upload it to the website, and add the affiliate links... that would be great! But, with only two articles coming in a week, how much time would that take? 1-2 hours?
I do have a personal project that would be perfect for a VA. It’s something that I have been putting off for over a year and would take approximately 5-8 hours of work. I figure I could hire a VA for this, and for the website, to test the waters.
Whatever I end up doing, I plan to find a VA for no more than $10/hr. They would have to be familiar with Excel for the personal project and Trello and Wordpress for the website. I would eventually like to have him/her do some basic research on competition and possible content topics for the writers.
I will have to hire a freelance graphic designer for a headebanner and logo design. I will use fivver and I’m looking to spend no more than $50 for this service.
By phase 2, I plan on starting the social media campaigns. I think I can manage those myself, at first. Facebook and Instagram are the two biggest social platforms for my niche, and I am very familiar with those. The third big one, however, is Pinterest... and I know NOTHING about that. I will evaluate the need for hiring a Pinterest social media VA in Phase 2.
If I can’t figure out SEO and keywords by Phase 3, I will have to hire a SEO guy... I don’t know exactly what that entails or how much that will cost me. I’ve read that I can get a VA experienced in SEA and keywords, which is probably what I will do if I need to.
Website design... same as the SEO shit. If I can’t figure it out I am fully prepared to outsource or at least hire a one time consultant to optimize the site. I will evaluate this need during Phase 3.

The Budget

Now I don’t even know if it is crazy or not to drop a chunk of money on starting a website when you have no clue what you are doing, but I’m prepared to do it.
I’m only going to focus on the budget for the first two phases. I don’t expect to make a single cent in revenue from the website during (at least) the first three months. That means it will be all out of pocket.
disclaimer: I am fully aware that I have no clue what I’m doing. These numbers are just my best guess. I will adjust accordingly as it plays out.
1) Phase 1: Month 0-1 “The Birth” (This phase will have a lot of up-front costs
scroll over for notes
Cost Notes
BlueHost $125 (for 1 year) Choice Plus plan 1 year. The 3 year plan is cheaper, but I’ve heard bad things about BlueHost and I don’t want to commit that much in case I decide to switch.
WordPress** $120 Premium plan 1 year. I don’t know if this is the plan I need or not. They offer a free plan, is that sufficient? Or, do I need the even more expensive business plan for the plug-ins and themes?
Content Writers $240 2 articles a week, $30/article. This will give me 10 articles the first month (8 + the two I write)
Virtual Assistant $120 $10/hr x 3hwk I didn’t include the personal project and I don’t actually know how much (or if I even will) hire a VA, but this would be my budget for one if I did.
Graphic Designer $50 One time fee
Total $535
^(\*i was informed that I do not need to pay for Wordpress, so I will be cutting this out of my budget)*

2) Phase 2: Month 2-3 “The Growth”
scroll over for notes
Cost Notes
Content Writers $240 /mo x 2mo = $480 Same as before, which will give me a total of 30 articles by the end of month 3.
Virtual Assistant $160/mo x 2mo = $320 $10/hr x 4hwk Might start ramping up the work (adding some search reports) if I end up hiring a VA.
Pinterest social media campaign $240/mo x 2mo = $420 (hehe) I didn’t know how much a Pinterest VA cost, but a quick google search showed me $15/hr. I didn’t know how much a Pinterest VA would work, so I guessed about 30 minutes a day, 7 days a week, rounded up to 4 hours /week. After looking at this cost, I don’t know if it would be worth it.
Total $610/ mo = $1220
Like I said, I don't know if I will spend the $420 on a Pinterest VA at this stage. I think it would be best put towards the writers and generating more content. The overall budget will stay the same, however.
This means, over three months, I will plan on spending $1755

Additional Costs

Shit, I almost forgot.
A lot of those SEO and keyword tools cost money. If I was to allocate $100 total to this category, what would your suggestions for tools be? What would get me the most BANG for my buck?

In Conclusion

Thank you so much for reading this.
I know it’s been a long, long write up. It was mostly for my benefit to hash out the idea and create a plan, but I hope somebody might get some use out of my thought process.
And please...
If you have ANY opinions or suggestions, I welcome them with open arms (just maintain that 6 feet).
Cheers.
ps, I tried to format the best I could.
submitted by Ibecolin to juststart [link] [comments]

Reliable Ways To Make Money On The Internet

Become a freelancer
What is sometimes referred to as an irreverent hourly invoice is in reality a great way to earn money via the internet.
In the meantime, there are even many employers who do not mind if you carry out your work remotely. Don't have a skill that you can perform online and remotely?
You can learn to become a copywriter, but there are of course plenty of other specialties that lend themselves to freelancing: programmer, virtual assistant, web designer, accountant , and so on.
Become an online coach
If you are an expert in a certain transferable skill such as writing, productivity, but also a physical form of training or sport, consider transferring your knowledge to others through a coaching program or individual coaching sessions.
If you are a psychologist, therapist or addiction expert, you can also offer your service in this way. The difference between 'coach' and 'therapist' (both broadly speaking) is:
A coach helps a person to become better at a certain skill and does not always have qualifications in training itself outside the skill that is transferred. A therapist helps a person to deal with emotions, other people and situations (from the past) and is often formally trained and can demonstrate this.
The way in which you earn money as a coach or therapist is, for example, by:
€ 150 - € 1,500 per month as a copywriting coach for a weekly Skype meeting and giving and checking homework € 75 per Skype session of 60 minutes to be asked as a psychologist € 100 per month as a remote personal trainer and daily reminders send via Whatsapp or SMS and call weekly to discuss progress
You can offer your services via:
You can also offer your services in this way as a (business) consultant or advisor.
Earn commission (with affiliate marketing)
Webshops, travel organizations, insurers and many more parties pay your commission if you receive a quotation request or sale. Affiliate networks such as clickbank you quickly find partners in the relevant categories.
By the way, you don't need a website to get people to click on affiliate links. For example, you can review products or services on YouTube and encourage viewers to click through to the provider's site. Or create a list of email addresses and email an offer or review. The affiliate marketing revolution course takes a closer look at this.

Sell products with dropshipping
With dropshipping you are a trader with, for example, a webshop where orders come in. As soon as an order arrives, it is (automatically) passed on to the supplier who takes care of the handling and shipping of the product. If contact with the customer is required, the supplier often arranges this, but this depends on the appointment you made as a dropshipper with the supplier.
The customer pays the dropshipper and the dropshipper pays the supplier.
A big advantage of dropshipping is that you do not have to make any investments yourself and you do not have to have any stock. Therefore, there is little risk. Your only job is actually to bring in new customers.
What is the difference between affiliate marketing and dropshipping?
Dropshipping is similar to, but different from, affiliate marketing. The big difference is that in affiliate marketing you send the customer to the supplier and therefore do not receive contact details or payment from the customer. However, you do not have to pay the supplier and you will be paid in commission for every customer that you forward. Affiliate marketing is therefore even more accessible, because you will never have anything to do with the customer.

Play online poker
No Limit Texas Hold'em
My first big (well, it was a lot) online money I made with poker. No Limit Texas Hold'em poker is a game that is often seen as a game of chance and certainly has a chance element, but is actually a skill game. If you are better than the players at the price level you are playing on and keep playing well, for example with the help of certain support programs, then you can make a lot of profit from it.
For example, I played on Pokerstars and used PokerOffice as statistics software and TableNinja for hotkeys.
However, there are 3 main reasons why I recommend you not to pursue a career as an online poker player.
Read more in this article >>>

Become a daytrader
Day traders are people who buy stocks or options during the day and try to sell them at a profit before the end of the day.
They do this via a trading platform of their stockbroker, a specialized trading software company or via a platform that they have developed for this themselves.
To do this successfully they need multiple monitors and a very fast internet connection to immediately see and seize opportunities that pass by.
How do they make money?
The most common strategy is for these traders to grab a stock, index (a specific part of the stock market) or currency that is volatile enough. This means that the price fluctuates quite a bit and that chances are that if you buy when an object is at its lowest point in its usual fluctuation, it will quickly peak again. There is of course no guarantee for that, but there are mathematical models with which you can calculate the probability that a share will reach a certain price within a certain period. If according to such a model the investment is favorable, then you buy that object (share, currency, index, etc.). You sell this as soon as the price has gone up again.
Day traders do not do this with large price shifts, but really with small percentages, but on a large scale. For example, they may invest € 10,000 and earn € 100 one day because the share has increased in value by 1% that day. However, traders often go long or short with a particular object, which allows them to leverage. This means that they enter, for example, a 5: 1 payout structure for the increase in value (long) or decrease (short) of a certain share. If this prediction is correct and they cash out, the € 10,000 they have invested is considered to be € 50,000. That is the leverage effect. The disadvantage of this is that if the price of the object falls below or above (depending on whether you go long or short), you lose your entire investment.
Are you considering becoming a day trader?
Think again.
“10% of the day traders are successful. You could say that other 90% pays for that 10% ”
You need a lot of knowledge, discipline and analytical skills to trade profitably. You should also be able to completely leave your emotions and ego out. As soon as you start trading emotionally, you will lose, just like with poker. Many people overestimate themselves and their own skills. You may get away with that in other fields, but not in day trading. You will sooner or later be the spool. If you want to know more about investing, check out this link

Build your own software
This option is not for everyone and is by far the hardest way to make money online, especially if you are just starting out and have no technical skills. Also, this is often an expensive option and one that involves (and continues to bring) a lot of work.
That said, it may be one of the most lucrative options. Here are some examples of companies (that often started as sole proprietorships) that have released successful software in the internet marketing market:
  1. https://ahrefs.com/ (SEO tool for backlink and competition analysis, $ 99 p / m /)
  2. https://www.leadpages.net/ (Landingpage builder $ 25 p / m)
  3. https://moz.com/ (SEO tool for eg backlink analysis $ 99 p / m)
  4. https://www.crazyegg.com/ (Website analysis tool $ 99 p / m)
  5. https://www.semrush.com/ (SEO tool for competition analysis $ 99.95 p / m)
As you can see, 4 of these 5 examples are priced at $ 99 per month. This is not a coincidence. This is a very nice earnings model because you can accurately predict how much money will come in the next month. You know, in the worst case scenario, you will lose 5% of your customers per month (there are models for this) and that if you have 10,000 paying users, you will receive about $ 1 million in cash the next month.
If you offer software against a monthly revenue model, then you only need to focus on improving 2 figures:
  1. the churn rate: how many people stop their membership per month?
  2. the number of new customers you acquire per month
Make sure your churn is as low as possible through a good onboarding process. This means that you do everything to ensure that your customers actually use your software and get value from it. Only in this way will they remain members in the long term.

Publish books
Writing or having books written and then publishing them means that you earn passive income : you invest your time once and afterwards you can become dormant, so to speak. On this page you can read how André went from $ 200 to almost $ 1000 per month in ebook royalties within six months. Stores where you can publish ebooks include those from iBooks, Barnes & Noble and Bol.com and Amazon Kindle Store.
Create an online course
To create a video course you will need:
  1. Camera Gear
  2. A good microphone
  3. Video editing software I can really recommend this microphone from RØDE Microphones
  4. Adequate lights / natural light
  5. Learning environment to use the videos
  6. A planning
  7. Very valuable content to share

Membership site
Positive Psychology Program
In my personal experience, having a membership site is the finest revenue model there is. I have probably made money in more than 50 different ways during my life (no, not that way, dirty butt) until I finally ended up creating a membership site: Positive Psychology Program.
Now that I get recurring income from it, just like with the revenue model of the software, it is a matter of bringing in more people and ensuring that they stay as long as possible. My business partner builds our information product and ensures that existing members commit to us and I ensure that as many new members as possible are added. This is how we guarantee the growth of our business.
A very common way to create value is to offer information products in an online environment (built with, for example, Wishlist or Woocommerce subscriptions if you work with WordPress).
Then consider:
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Great deals for 7/7, including biggest discount on AirPods I’ve seen, MacBooks Pro, ProShot, & more

& much much more; recommended; was $4.99, now free!
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The corona case study | Month 1: set up the machine

Hello Just Start lurkers!
A month ago I shared with you my experience selling my travel blog, aka my first attempt in affiliate marketing in order to pick a niche that would be more recession-friendly. After everything that happened on April regarding the pandemic I am super glad about what I did, even if I could have sold it for a couple bucks more.
During April, I created my new website in the home niche so I decided to share with you the whole process so you can understand more about me and my plans. I don't know how this site will turn out a year from now but I want to have everything documented, first, because it is a way of keeping myself accountable and motivated, but also because if I make something great you will see the process and if I am a total failure I guess you can enjoy the lesson with me.

About me
I think it's essential to share more about ourselves on case studies because who we are defines what is a hit and what is a miss. For a New Yorker, a website earning $800 can be a nice thing but not a life changer, for an Indian, it might be a once in a lifetime opportunity.
I am 23, from a third world country and I make $550 per month. In my country and industry standards, my salary is pretty good and I am even earning quite a lot for my age. However, my country was in a financial crisis way before the coronavirus pandemic and things are going to get worse from now on, so I am looking to secure my full time salary with """affiliate marketing"""" (more about this later)
I hate to put monetary goals because I believe that business goals should be targeted as actions (ex, write xxxx posts, generate xxx solid relations) instead of money. But I will tell you how much money will change my life and how, so you can understand more about where I am heading:
- $550 USD: this will be my salary, it is OK money but not enough to be financially independent from my parents (at least not for the lifestyle that I like)
-$1K USD: with this amount of money I will be able to move out from my parent's house and have a nice lifestyle (dining out with friends, renting in an upscale neighborhood, travel abroad once per year)
-$5K USD: with this, I will also be able to save money to buy an apartment for myself. Something that with this crisis its impossible in my country if you don't have the support of your parents (no, not even with a bank loan)
-$10K - $20K: more money than I can spend in my country, this will give me long term financial freedom and allow me to invest in my future

So basically I will be happy if a year from now I can replace my income, but $1000 seems pretty doable if I play my cards right and can totally change my life. If I end up making this site an authority one I will hit the jackpot

About the site & monetization plans:
The website is in the home niche and I plan to make it an authoritative one. For me, that is creating the go-to place to solve the problem that my site solves, and being a media platform that generates content in many different ways (podcast, newsletter, youtube channel, ebooks, and all) so people can choose their favorite format.
I hate with all my heart writing "money posts" so way before the Amazon update I was already planning to focus on informational content and monetize it with ads and sponsored content (there are some service companies in my niche that I think I can build good relationships). Affiliate marketing will be used but not as a priority and I will focus mainly on Wayfair's program since I believe that for my target product a 7-day cookie is more efficient.
I have only one competitor covering my exact niche, the have been around for 10 years, have a DA of 40 and according to google they have 3K pages indexed. However, they only get 40k pageviews per month (that's 10 per post!), their articles are less than 700 words and not always solve the keyword intent. Because of this I think that if I can make a couple backlinks I will totally able to outperform them.
What do I need to make $500 per month?
While I know this not an "if I do this I receive this" type of work, I like to breakdown my milestones and how I can achieve them in order to be more goal-focused. In order to achieve $500 per month I need to:

- Option A. Hit 33K pageviews (estimating a RPM of $15)
- Option B. Hit 17K pageviews and sell 28 products thru affiliates ($250 usd is an average cost for my niche and Wayfair offers 7% commissions)

What I did during April
- Payed for ahrefs trial and downloaded a couple of keywords. My mistake was focusing on only doing KW research during those 7 days since once I started researching information for my articles I ended up finding great keywords that would have been great to check at ahrefs. Either way, I have a big list to have fun with and I also in favor of doing the alphabet soup trick and go with my guts.
- Wrote 7 articles, two of them "money posts". I wasn't going to focus on money posts but while writing the informational ones I found two underserved keywords and went for them. I started writing on April 15th so 7 articles shouldn't be a bad thing, but I am unhappy with the results, I hope I can write more in may
-Set up the website. I used Neve free them by themeisle and I really want to recommend it for people who are trying to invest as low as they can. I customized and it looks super professional (way better than my competitor's one) and it is easy to understand for people who aren't that tech savvy.

Expenses: $19.28
Domain: $7.28
Host: $5
Ahref: $7

Lessons of the month
I love this sub and I want to provide value, even if I am a newbie and can't share much information based on my experience, that is why I want to share every month the resources that I have been consuming:
- Ahref's blogging for business course: I highly recommend watching this before buying the ahref trial. I will give you a better overview of keyword research and will allow you to be more productive with your short free period with the platform
- Side hustle podcast: most of the episodes that I played where from a couple years ago, however what I find useful in this podcast is how many people you have using different strategies, it is great if you don't want to solely rely on affiliate marketing (specially amazon) and want to learn how to think outside the box monetization methods.

Plans for may:
My main focus is going to be content, content, content. I aim to write at least 15 posts this month but I am not sure how that will turn out. I am in a total lockdown due to coronavirus so I definitely have the time and I want to take advantage of that, however I also have to admit that my mental health hasn't been the best during the isolation times so sometimes I find difficult to do any work at all (not even my real one)

That's all folks! sorry for my bad English and I hope you are staying safe and inside
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LATEST STRATEGIES FOR AFFILIATE MARKETERS IN 2020

If this article is helpful to you, then please upvote and share it further.
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LATEST STRATEGIES FOR AFFILIATE MARKETERS IN 2020

LEVERAGE PRODUCT REVIEWS: If you have good writing skills, start writing Product Reviews under any Niche, and Publish.
If this article is helpful to you, then please upvote and share it further.
submitted by getaffiliatetips to u/getaffiliatetips [link] [comments]

Perpetual Income 365

Perpetual Income 365

Perpetual Income 365

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submitted by Clickbank_discount to u/Clickbank_discount [link] [comments]

How to Make Money with Your Page in 2020

Flipping Pages

I personally think flipping pages is the best way to make money on Instagram in 2020. Flipping pages typically involves buying a page, growing it significantly, and then selling it. Many people buy these pages through Instagram DM’s, but it is very easy to get scammed by doing that. I personally recommend FameSwap which only has 5% escrow fees and is 100% safe.

Affiliate Marketing

Affiliate marketing is probably the easiest way to make money on Instagram. It's simple, all you have to do is find a product or service in your niche that you could recommend to your followers, and sell their product for them. By doing this, you will get a commission (a percentage of your sales). Finding affiliate programs is easy, just go to that product/service's website and scroll to the bottom, look for something that says something along the lines of "Affiliates" or "Affiliate Program". Click on that. Once you're signed up, you will get a link. I recommend just putting it in your bio or promoting it in your story using swipe-up.

Selling Shoutouts

One of the most popular ways to make money on Instagram is by selling shoutouts. As your page accumulates a decent following, people will start to ask to buy shoutouts. For pricing your shoutouts, I recommend just starting as low as possible and raising it from there. If you’re running more shoutouts than you want, raise your price.

Selling a Digital Product

Another popular way to make money with theme pages is by selling a digital product. If your page is information based, selling a digital product may be a very lucrative way to monetize it. A digital product typically is a course or an ebook.

Dropshipping

Dropshipping is the process of selling a product then buying the product from a wholesaler (typically sellers on AliExpress), then having the wholesaler ship directly to the customer. It’s really nice because you don’t have have to keep an inventory. If you can find a physical product in your niche that your followers would be interested in then dropshipping might be the right way to monetize for you.
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HOW TO MAKE MONEY BLOGGING

1. Online Courses and Workshops

Here at Smart Blogger, we make most of our income from online course and workshops — over $1 million per year — but we are far from the only ones. Most of the people making serious money from their blogs are doing it through online courses.
Ramit Sethi reportedly crossed $10 million dollars in annual revenue with his suite of premium courses:
📷
And it’s not only business or wealth focused topics that are doing well. You can find blogs on just about any topic monetizing with online courses. For instance, the popular interior designer Maria Killam has quite a few courses and workshops in her catalog:
📷

2. Books and Ebooks

Quite a few writers have parlayed their blogging success into a major publishing deal. Mark Manson, for instance, published a post called The Subtle Art of Not Giving a F*ck in 2015. Millions of readers later, he got a book deal with Harper Collins and went on to sell over 3,000,000 copies in the US alone.
📷
Self-published books have also been successful. The most notable success story among bloggers is probably James Altucher’s Choose Yourself, which is now sold over 500,000 copies:
📷

3. Affiliate Marketing

If you’d like to create some passive income streams from your blog, one of the best choices is affiliate marketing — recommending the services, digital products, and physical products of other companies in exchange for a commission.
Here at Smart Blogger, we make more than $100,000 per year promoting affiliate products, most of that coming from casually recommending products we love like SiteGround (affiliate link) and Elementor (affiliate link).
But there are lots of other examples too. For instance, Digital Photography School has reportedly made over $500,000 in Amazon Associates commissions from promoting photography equipment:
📷
With so many companies offering referral programs to help spread the word about their product or service, the number of different affiliate marketing opportunities is enormous.

4. Advertising

Normally, we’re not big fans of selling ads on your site. You need roughly a million visitors per year for the large ad networks to take you seriously, and affiliate marketing is almost always more profitable and just as passive.
That being said, some niches like recipes, fashion, and news are hard to monetize through many of the other methods mentioned here, and they get LOTS of page views. In that case, putting a few ads on your site can make sense as a supplementary income source.
For example, here’s a screenshot of a 2016 income report from Share the Yummy:
📷
Normally, you make money by joining a network. Nearly anyone can join Google AdSense, for example, and you can later grow into more selective networks like Mediavine and AdThrive.

5. Speaking Gigs

If your blog takes off, and you start being recognized as an authority in your space, you might be surprised by how many invitations you get to speak at conferences. And it’s amazingly profitable. I typically make a minimum of $10,000 per speech and it can go as high as $100,000 when you count product sales resulting from the speech.
Not bad for a 60-90 minute talk. 🙂
📷

6. Consulting/Coaching

While this certainly isn’t everyone’s cup of tea, doing a bit of coaching or consulting over the phone can earn you a surprisingly nice living, even when your audience is small. I don’t do consulting anymore, but the last time I did, I charged $1,000 an hour with a six-month waiting list.
But I’m not the only one. Going back to Maria, again, she’s been quite innovative coming up with ways to do design consultations by photo and email, currently charging $1,275 per room:
📷
You can make this work in almost any space. You just need to know what you’re doing and be confident in the value you are providing to clients.

7. Selling Freelance Services

The next step up from consulting is to actually do it for them.
Typically, you’ll make more money freelancing than with anything else, but it’s also the most draining and time intensive. That being said, I’ve seen bloggers make six-figure incomes with no more than a few thousand readers on their blog, essentially using their blog as a lead mechanism to get clients.
It’s so profitable, even if successful bloggers continue to do it. For example, Elna Cain continues to sell her freelance writing services:
📷
If you’re a freelance writer, designer, photographer, programmer, or other service provider where your skills can be sold digitally instead of you having to be there in person, you might want to consider it from day one. All you really need to get started is a contact form for clients to reach out to you.
Okay, now for the fun part. Let me show you the framework I used to become an honest-to-goodness millionaire…
submitted by Victorkokorie to u/Victorkokorie [link] [comments]

Medical School and Residency training is on a fast path towards physician irrelevancy in primary care. How to fix this? A few suggestions:

I see a lot of concern and confusion about our role as doctors within the healthcare system. As a PCP and Internist I experience this on a daily basis. Through my few years out of residency I have a few suggestions that I think will be helpful for us. The various challenges we face are our inability to prove our value, increasing costs due to unnecessary referrals, and a discordance between what we learn in medical school and what we really need to apply in practice.
A- the Problems
  1. The vast majority of our (IM, FM) training is at community and private practice locations. Only a small # of programs that are located in large cities or are part of well known academic centers offer the training we deserve. Maybe if you went to a IM program that is a community clinic affiliated with JHU you would learn a lot. But even these programs which are not as hard to get in to as say getting into UCSF main campus or JHU main are still competitive. It is very hard for the rest of us who have not had the access to these programs to adequately be trained.
    1. Remember- even if we are not well trained we are still a reflection of the overall medical community. If we are all going to band together then we all need to have the same quality education. Thats not just online lectures but also access to varied patient pathology.
  2. The problem I encounter regarding doctors is that 'it takes too long to train us.' In this day and age, simply arguing we spent the time is no longer sufficient. 7 years of training does not automatically justify our pay. We must challenge the current teaching norms to fit our times.
    1. How many of us went through anatomy class for months on end only to simply forget and never utilize the anatomy re: the neck and head muscles and organs? Or the gut and colon? Or the esophogus? Why should this matter if we never use it?
  3. The second problem that I encounter is that residencies and medical schools are churning doctors out through rote training to fit some national guidelines on paper. This type of education is not only harming doctors but fast blurring the lines between physicians and APPs.
    1. I cannot mention the number of times I saw a program claim something is met on paper but not really in real life. The refrain I often hear about this is that if a resident is motivated he will learn whatever he needs to regardless of training. This is BS. Unfortunately most of the 'good' training is limited to large academic centers focused on densely populated areas. Good training is not just quality of the educators. Its also about volume and variety of pathology.
      1. However, most doctors do not live nor have access to these sites. Instead, we are part of a larger cohort of residency and medical school training sites very dependent on community and private practice doctors who do not provide us the same level of time or knowledge to adequately prepare us to work to our highest level
  4. Medical school knowledge is painful anachronistic. It focuses on material simply for its sake. Literally we are spending hours to study so we can say we are the best of our class and get the best jobs in the best programs with no view on the material itself. How many memes have we encountered that say we are 'Wikipedia doctors?' Our knowledge needs to be fundamentally useful to our practice. When value based care and physician pay is under a microscope, gone are the days when we can simply just say we went through it just to prove something. Its time now that med schools prove themselves. I'm fine with learning the pathways but that also means what I learn should be useful for residency not just biochemistry for its sake but learning the pathways for dealing with an upper GI bleed or clinical management of thyroid disorders. Not just the pathophysiology of the thyroid gland.
    1. Requiring third and 4th year material testing to better reflect real medical issues. How many of us deal with shelfs where questsion in IM are focused on rare zebras just to make sure we know all the details but fail to adequately stress the more common complaints? Instead of addressing various CKD symptoms and wrinkles and nuances we encounter and how to manage them on various different medications that can cause it, different medical diseases that contribute to it, they focus instead on rarer glomerulonephropathies that we as internists rarely if ever see or deal with. Unless they expect to also train us in biopsing (a purview of IR and nephro that should remain that way) - having us learn about rarer diseases at the expense of more common nuances and wrinkles of common conditions is unhelpful.
      1. part of this is because beyond the guidelines there is not much else to go off of. But this is where the art of medicine comes in. If we cant have access to great clinicians and variety of pathology at large centers how can we expect to pick up the art if the shelfs themselves fail to address this?!
    2. Overhauling third and 4th year training at community centers and private clinics that must reflect the same level of education found at large academic centers. The community training and private training simply cannot match the volume of pathology students see at large centers and the access to expert advice they receive there.
      1. I often hear that rural training offers more knowledge and experience because there is no one to refer to and so the students/residents learn a lot. I agree this is great in writing. But without the volume and expert advice it becomes harder to translate this into a well-trained physician.
      2. I also feel that a lot of these community centers get away with bloody murder. They love raking in the medicare cash but then fail to train us. Not to mention completely inadequate policing by the respective committees.
B- The solutions (in no particular order to the above)
  1. All medical students should be tested extensively on EKG readings. EKG knowledge is an extensive part of most practicing doctors world including ER, IM, FM, Peds, OB, Critical Care, Cardiology, etc. Doctors need to have an absolute foundational background beyond the simple 'I can read STEMIs, Afibs, A flutters.' This means getting rid of or strongly reconsidering material like pathology. I'm not saying pathology is useless- Im just saying that outside of pathologists most of us do NOT engage with any path. This also means that our board testing MUST reflect this. The EKGs I find in my MKSAP books are pathetic. They are not nearly enough of a material to prepare me. Think "A visual Guide to EKG interpretation" over Dubins. I am tired of Dubins being the 'classic text' that everyone harps on in med school. EKG interpretation must be more indepth. https://www.amazon.com/Visual-Guide-ECG-Interpretation-ebook/dp/B01J2ASAIW/ref=sr_1_1?dchild=1&keywords=visual+guide+ekg&qid=1586364495&sr=8-1
  2. Overhaul the community/rural programs. They must have better oversight. This starts with younger doctors. As we become more involved and experienced we must push the committees that oversee accreditation to go beyond paper requirements. They must go beyond yearly checks. They absolutely need to push sites to provide care and improve knowledge gaps for physicians. Committees need to steer smaller programs and larger better equipped programs towards each other and help all doctors learn. If we continue to have bastard step child programs that everyone looks down on then all primary care will be looked down on. It is not the right way of doing things! Patient suffer, APPs take over, and congress cannot figure out why specialists and others should be paid more when costs are so high. If we can help PCPs provide more and better care quality and cost will improve!
  3. Basic radiographic education needs to be a mandatory component of primary care training. How many of us go through half assed radiology rotations in med school and in primary care or internal medicine residency only to still order xrays and let the radiologists read them? How can we justify our training if we are not comfortable with ordering and interpreting these tests ourselves and capture the risk? What is the point of all that anatomy training? Who cares about cadavers if we cant even apply medical knowledge day to day. All primary care residency programs should be required to graduate residents with the same level of ability as radiologists to read a few types of xrays. Chest xrays, Abdominal Xrays and a few others. Many of these can be read by us, but often times to avoid liability we defer to the radiologists. We should and need to be trained enough to be comfortable taking on the risk. This currently does not exist for primary care doctors. https://www.aafp.org/about/policies/all/radiology.html#iKuritzky L, Haddy RI, Curry RW Sr. Interpretation of chest roentgenograms by primary care physicians. South Med J. 1987;80(11):1347-1351.
  4. Old school PCPs still do their own laryngoscopies, colonoscopies and some endoscopies. Residency training should reflect our ability to perform them on our own. To justify our time in school it should be applied in a useful way. Doctors should be able to perform colonoscopies, endoscopies, and laryngoscopies in the Internist pathway before graduating. They should have minimal basic competencies so they can adequately perform these procedures safely as screening tools. Currently only ENTs can perform laryngoscopies procedures but their extensive training also involves other procedures including surgeries. PCPs should be able to apply their medical education towards performing basic procedures and leave the rest to ENT doctors.
    1. Physicians should be required to learn advanced procedures that are typically done in an outpatient setting that are non-surgical. Did you know that in the UK VEGF (vitreoretinal) injections are done by NPs in some areas? In the US, the retinal specialists have determined that this procedure is so risky that even ophthalmologists should consider referring out. Im not saying that we should start all doing them but we need a serious understanding of training that should be available to us. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3998867/
  5. Before ENTs get upset over this, I completely understand this is your purview currently, but it is a safe procedure that has been done by countless PCPs in the past. It needs to be a standardized part of our clinical training. Otherwise, as costs continue to rise the value of physicians for everyone will decline and your pay WILL go down. here is an article about safe family practice use of laryngoscopy - https://augusta.openrepository.com/bitstream/handle/10675.2/316432/Nasolaryngoscopy+in+a+family+medicine+clinic.pdf;jsessionid=B8B6397E92B97E2982078DCE4647CC9E?sequence=1https://augusta.openrepository.com/bitstream/handle/10675.2/316432/Nasolaryngoscopy+in+a+family+medicine+clinic.pdf;jsessionid=B8B6397E92B97E2982078DCE4647CC9E?sequence=1 I want to re-iterate again and again- WE CANNOT HAVE A TURF WAR. ENT doctors MUST understand that our ability to do them is essential to maintain the medical doctors independence including theirs!
  6. The same needs to be extended to colonoscopies. Screening colonoscopies should be a part of medicine practice. Doctors need to do this. There is a dearth of GI doctors and we risk letting NPs and PAs eventually take over. This misguided turf battle with 'specialists' and 'primary doctors' is going to lead to further and further erosion of the medical doctor. When studies claim no difference between us and NPs it is precisely because our hands are tied. https://www.omicsonline.org/open-access/experience-of-a-nurse-practitioner-performing-colonoscopy-at-a-tertiary-centerin-the-united-states-2161-069X-1000298.php?aid=54513
  7. All internal medicine residencies should be an additional 4th year. The 4th year MUST mandate specific competencies that need to be closely monitored - Our residency programs need to require us to be able to practice at the level of a first year fellow by the time we are done with training. We should be comfortable handling outpatient nephrology, cardiology, endocrinology issues on graduation and be required to have the volume for addressing and managing conditions like addisons, heart failure (in heart failure clinics), certain kidney pathologies that can be managed without procedures like biopsies. Residency programs must meet strict requirements beyond what is on paper.
    1. It is too easy to make it up on paper and pass requirements (something Ive seen first hand). Instead, physicians must document a certain number of cases in each specialty that are commonly encountered and require that residents diagnose enough of them, treat them, and only refer when absolutely necessary (ie procedure or requires more advanced treatment/knowledge ie fellowship trained)
    2. examples include- learning to treat outpatient cardiac non interventional cases that dont require a cardiologist. How many referrals do we make because of a lack of comfort vs being appropriately in the purview of a cardiologist? How many times do we refer to rheum even though we should know what labs and imaging to order because we feel uncomfortable?
  8. As long as we are competitive with each other as students and residents and want to prevent others from accessing the same knowledge base we will all suffer. As we fight amongst ourselves we will continue to see encroachment from APPs.
    1. when most of the trained PCPs are coming from weaker institutions then it becomes harder to distinguish how there is even a difference amongst PCPs and APPs!
    2. Clinical variation and quality and knowledge gaps will only hamper all of us from working to the highest level of our training As a result- Doctors need to have same access as those attending large academic centers. This could include online courses that have video feeds. Feeds that residency programs elsewhere could pay for and require us to sit in testing center like sites so that we wont illegally record them.
    3. Alternatively, we could have doctors simply come to a nearby place and allow doctors to rotate through. Even if they can't place orders they should be allowed to see x # of patients to diagnose and learn the nuances so they can manage on their own. Examples would be allowing us to dx and provide treatment plans for addisons disease, managing heart failure, recognizing arrhythmias that dont require additional EP consultation and knowning when to refer to EP for arrhythmia. Learning to start rheumatologic patients on methotrexate and plaquenil on your own and getting adequate training on correctly diagnosing various rheumatologic diseases.
    4. I know I know, we already get these rotations. The problem is that if you are community based or private practice these rotations are hit or miss. Maybe you do learn how to address these issues but more likely than not you wont. Instead we should have access to the academic sites that our fellow residents there have access to.
    5. Unless we set aside our competitive biases (oh that resident DO from the other program is not the same as me no way Im letting him work alongside my residents) we will only compete and lose against APPs

I know this is a lot of tl;dr. I hope you guys will read this and see this as a call to arms.

We need to fight for our independence. We need to fight for our pay. We need to fight for the care we provide. But to do all that we have to prove our worth. We have to change the way we train. We absolutely must collectively improve ALL primary care doctors in the US
submitted by jay1982k to medicine [link] [comments]

Alternatives for Amazon for books

Since Amazon lowered their commissions, I've been on the look out for alternatives for books. (mostly physical, but also ebooks)
Has anyone had any experiences with some good affiliate programs for books they'd like to share?
submitted by mrsuperflex to Affiliatemarketing [link] [comments]

How can I market myself as a web-developer on social media?

I tried to search for a similar question in the FAQ but could not find one.
I am a frontend Web-Developer and I am deeply interested in the field of Web Development • Cloud & Scalability • Artificial Intelligence.
I want to create a social media presence for either of the following reasons:
Which kind of content strategy should I follow? I researched for about 2 months about this field and this is what I learned:
  1. Start by creating your own personal website, choose your domain name as either your name (in case you want to create a personal brand) or with an alias name (if you plan to have people guest-post on your website in the future)
  2. The website should potentially contain the following:
But here comes the big question: How do I market myself as a Software Developer?

Would appreciate some help on the following topics:

1. Which Social Media to use and what to post on them? (I was thinking Twitter, LinkedIn and Reddit?)

2. How to grow your own community/tribe on those social media platforms?

3. How to get awesome software companies to notice your profile and eventually call you for the interview?

4. How to get freelance clients through social media?

Please share your experiences regarding any of the above questions, and any opinions/suggestions regarding the same. I am sure, there are a lot of developers out there who want to build their social presence, and this thread could prove helpful for many!:)
submitted by compilezero to learnprogramming [link] [comments]

Jechan team suspended from Reddit and how should we proceed with r/bruneibay?

Dear Readers,
It is time to reveal the origin of u/jechan85.
The jechan team (comprised of 19 people) was first brought together by Googlecash, one of the best-selling online marketing ebooks from 2004-2009. In 2003, an American guy figured out a way to earn money through directly linking Google Adwords to affiliate programs. At that time Google Adwords was not as widely utilized as today and so the CPC (cost-per-click) was cheap, the guy discovered a gold mine and earned a big amount of money.
Inspired by his success, a group of people came together to implement the Googlecash method, signing up affiliate programs at cj.com and Clickbank.com and market them via Adwords. As times went on, the group expanded and at 2010, when autoblogging became a thing, the group utilized WP-Robot to create massive amount of auto-updating websites and filled them with Google Adsense, a Google monetizing program by which website owners can make money for each click on the ad made by visitors.
Around the same time (2010s) , article marketing was getting popular with the rise of CPA (cost-per-action) affiliate programs. CPA means instead of making a sales to get commission, you can just lead people to sign up offers, fill surveys, etc and you get the commission. The group started paying freelance writers to write articles, linking the CPA offers from MaxBounty.com and Clickbooth.com at the bottom of the articles and mass submit them to article directories. But this was not enough and needed more push. Social bookmarking platforms like Digg, Reddit, StumbleUpon were beginning to take off at that time. It was found that any article receiving a lots of bookmarks on social bookmarking platforms would rank much much higher in Google search. The higher an article ranks in Google search results, the more people will read, and the more possibilities they will act on the CPA offers, making the group more money.
So the group utilized Bookmarking Demon, a software that now has been phased out, to mass create accounts on social bookmarking websites and bookmark articles that are submitted. Jechan85 was among the hundreds of accounts on Reddit autocreated by the software. Over times Reddit got more strict so the group shifted to "soft informational marketing". All 19 people of the group shared access to the hundreds of accounts created.
Jechan85 eventually change course from a marketer to active poster at brunei and later bruneibay, taking up posting as hobby. The rest of other accounts posted at different subreddits. But today, all accounts linked to the group have been suspended. 19 people sharing hundreds of accounts and actively posting marketing and non-marketing materials to many subreddits.... is a breach of Reddit's terms of services. The moderators u/BorneoExecutive and u/SGC861_Division are also from the group and likewise suspended. This left bruneibay non-functional.
All these while we have gained some loyal readerships and would be sad to abandon our readers. We would like your opinion on how to proceed. Should Jechan85 (now Jechan8) stop posting altogether? Should we have Jechan85 continue to post but create a new subreddit and elect some of the more trustworthy members from brunei and bruneibay as moderators. Tell us your opinion.
submitted by jechan8 to bruneibay [link] [comments]

Top Money Making Business Reviews

After many years of experience within the internet market industry, we at Independent Business Reviews want to provide good quality, honest reviews of the top money making programs currently available online that deliver exactly what they promise.
We have spent several months researching and testing the best money making opportunities, to finally arrive at just 3 programs, that in our opinion, we consider offer by far the quickest and easiest route to begin making money online. Below is a list of the 3 reviewed sites that will guarantee your online success –
No 1 Top Product - Ultimate Wealth Package
The Ultimate Wealth Package offers a little bit of something for everyone and stands alone in its simplicity and refreshingly honest approach.
The e-book begins with an overview of highly profitable internet strategies and tips in plain and simple language with no filler. It talks you through how to create and monetize affiliate sites immediately, money making pay per click strategies, simple SEO techniques, selling your own profitable info product and selling on eBay using wholesale suppliers.
Also included in the package is 108 bonus items, which include many that you will not find anywhere else, and a free website built for you that would normally cost $400. If you can inject a small amount of effort and follow clear instructions you cannot fail to make money.
No 2 - The Rich Jerk
The Rich Jerk is exactly that, very rich and obnoxious but a well respected affiliate marketer and a close contender for our top product.
The Rich Jerk’s eBook is a clever, well written, and very informative book detailing internet marketing strategies that really work. It covers everything from creating successful affiliate websites, search engine optimization, unique search engine strategies, selling info products and buying wholesale and selling on eBay. Also included is a chapter highlighting a list of programs, books and tools recommended by The Rich Jerk many of which can be beneficial in optimising your profits. The eBook is not a get rich quick program, neither is it a scam. Thousands of people are making a susbstantial income from following the strategies outlined. This is a great product and well worth the purchase price.
No 3 - Forex Enterprise
A fairly new marketing course set up by its creator Nick Parks with ideas that can create an opportunity to start earning multiple streams of income from a variety of sources.
The program details amongst other things how anyone can create a guaranteed stream of income using Google AdWords and Clickbank, how to buy cheap targeted traffic with great effect and, if on a tight budget an alternative to pay per click advertising.
Included in the package is a website with free web hosting where you could sell over 1000 products. This is well worth the purchase price with the potential to set up a virtual online superstore.
The Forex Enterprise program offers, like the others, a 100% money back guarantee which you have up to 3 months to try out to see if it works. Another great product that can really deliver.
Summary
The key to making money online is knowing how and where to start. Without the right starting point you will waste a great deal of precious time and money. In our opinion, with a little thought and application, all 3 products discussed in our review will guarantee your online success.
For more detailed info click on following - http://forexmarket.site/news-66-network-marketing-why.html
submitted by Giuelith to Travelbroker [link] [comments]

What is the exact niche you are working in?

I’m fed up with everyone on this sub and elsewhere talking extensively about their strategy and how much money they make (“with proof” of course) but everyone making their niche such a big secret.
As if someone would steal your idea and become your competitor in 24 hours and your business model would be gone. That’s ridiculous!
Mine is parents and youth workers that plan activities with kids like birthday programs and the like. I can do affiliate marketing for outdoor gear for kids and ebooks with activity ideas (or create these ebooks myself).
What’s yours?
submitted by Joetunn to Affiliatemarketing [link] [comments]

A Quick Guide on How To Make Money Online

Regardless of what others may think, there is money to be made online. There are numerous business models to work for and work from and your earnings will only be limited by the work you put in. This quick guide will present methods on how to make money online and help you determine which is the best option for you.
Let's start.
  1. Freelance jobs
There are thousands of online businesses today that are eager to hire skilled and talented individuals. People that know how to design, write, program, code and teach are often what they look for. A talented and skilled person in these fields can easily find work online. Most of the time businesses offer project-based, part-time, and full-time work.
PROS:
It is easy to find work and there are hundreds of job opportunities to choose from. You also have the freedom to work whenever and wherever you want as long as you finish the job assigned to you.
Your earnings are determined by the quality of time and hard work you put in. Unlike, in most but not all, office jobs that salaries and wages are fixed.
CONS:
You are working for an online boss. You have to answer to someone. If you're not a fan of working for someone then this might not be for you.
Another con is the isolation. You're office boss might be the worst person you had but you could bear it because of your friends. Now eliminate the friends and leave the boss in. Sounds a little sad, right?
  1. Creating an Authority Site or Niche Site
First and foremost, let's differentiate the two:
Authority sites are websites that have proven their expertise in the world wide web. This means that many reputable people on the internet have deemed it to be the "go-to" website because of their service or product.
Niche sites on the other hand are websites that contain and talk about only one specific niche, one specific topic throughout the blog.
Where is Earning Money online fit in all of this? How to make money online creating a website is by monetizing it.
a. Monetizing it using Google AdSense
Many people have made thousands of dollars with Google AdSense. However, it's really hard to get approved by Google. Your website should need around 16-25 quality articles to get approved. Though getting approved isn't a guarantee of making money. Your site visitors should also click the ads by Google. If ads are utilized and placed well, you can earn a significant amount of money.
b. Affiliate Marketing
Affiliate Marketing is promoting other people's products and services on your site. You are basically promoting their products and you get a commission if a site visitor buys your product.
c. Membership website
You create a website that is full of content and quality products that are only exclusive to members. A person may only be able to get the full access to your website is to pay you a membership fee (which you will set). This is a good business model because it is recurring (members pay their fee monthly) and it'll generate income long after you finish the website.
PROS:
You can create recurring passive income for yourself and you can live a lifestyle you've always wanted. The sky is the limit when talking about the potential earnings in creating Authority sites and Niche sites. It's because the earnings will only be limited to the time, effort, connections, and investments you put in the website(s) you have. The more blood, sweat and tears you put on the websites, the more successful the website will be. Certainly, more success = more money.
CONS:
A lot of research, promotion, money and time should be invested in creating an Authority site or Niche site. You will also hit a learning curve since you need to learn many things, such as online language jargons, methods and techniques, copyright, online legal matters and many more.
  1. Selling Your Own Product\Service
"The people that really make the BIG MONEY are the Creators and the Sellers of the product(s). Everyone in between is working for them."
-Anonymous
Nothing beats being the "source" of a quality product. It might be an Ebook, Podcast, Magic Toolbox, Furniture, T-Shirt and etc. As long as you are confident that what you are selling is the BEST, then sell the heck out of it online!
Create a way for people to find your product -- either create a website or put it on sale on a website. Start off from there and slowly build your business.
PROS:
When your product takes off, you'll have what every person wants -- Passive Income.
You will be accessible online 24/7 and you are open 24/7. The earnings will be determined on how valuable and useful the product is. If you consider it the best product then the money will come.
CONS:
Promoting the product will be a struggle; especially if you don't have a website or connections online.
submitted by PresentType to howtomakemoneyonlinei [link] [comments]

6,000 Word guide on Local biz SEO + list of 2,190 websites that accept guest blog posts + 800 SEO terms mapped out on a HUGE infographic, + other SEO templates.

Reddit Intro
This is an intermediate SEO guide. It's not super vague, but I'm also not trying to go into great detail on the more advanced techniques used for highly competitive keywords. The only thing really missing here is more information on Silos and the super basic shit you can find LITERALLY anywhere.
My goal with this guide was to provide SEO guidance for any local business as it grows and evolves. For example, you don't need a full-blown SEO strategy when you've been in business for 4 days--you can, however, benefit from having a GMB listing or single-page website.
If you want basic stuff:
Ahrefs blog post on local SEO
Moz Local SEO checklist
How is it laid out?
It starts with the most important stuff someone should be doing right from the start. Then it grows and expands with the needs of the business. It also tells you the exact pages you need to link to and where you should put the keywords to "optimize" them.
Quick note:
For the most part, any SEO optimization that is not located in this guide can easily be done through the Yoast SEO plugins. They don't give the greatest advice, but it's better than paying someone $1,300/mo to do everything Yoast tells them to do.

Intro

This is the ultimate guide to building and ranking a website. We don’t just want a website to rank though, we want to turn it into a lean, mean, lead-generating machine. My personal philosophy around business and marketing is to pick the low hanging fruit first. I start every effort as close to the sale as possible and build processes to take advantage of as many sales as I can as I move further away from the sale. What I mean, is that I always try to focus on the smallest efforts with the biggest results.
I have a feeling this is still going to confuse a lot of people. Let me give you an example: my cabinet painting company’s content.
Most people in the small business space are focusing on writing how-to guides because they think this makes them seem like an “authority” in their industry, I create case-studies. I take before and after pictures and write little stories about the projects. When someone is looking for a how-to guide, they’re looking to do it themselves. That’s not the type of traffic I want to bring to my website. That type of traffic isn’t going to convert for months--maybe even years!
Someone looking to see if you’re the right fit, on the other hand, they’re going to be looking for proof that you can do what they’re looking for. They want to see that you’re in the trenches providing the services that they’re wanting to eventually purchase. They want proof. This is why I write little case-studies about our projects and not “how to paint cabinet guides”. This isn’t the only reason I do this either. Think about it. How often do you go to a small business website to read a how-to guide? Never. You always big the big, well-known, brands with huge nationally/internationally ranking websites that you could never compete against.
So, why in the world would you want to spend time and effort making something that no one will read? That’s the question every business owner should be asking themselves. Now, I don’t want to say that it’s a totally useless effort. I’m mostly just pointing out that it shouldn’t be your main focus until the time comes when you need to make that type of content. Always start with the sale, and move backward to create a process that helps turn traffic into sales.
Now, let the fun begin.

Content

Intro

I break all content into 3 different types: conversion, engagement, and trust. Conversion content, focuses on the immediate goal of turning visitors into sales. Engagement content focuses on drawing the customer in--to read more, click more, and dive deeper into the website. Trust content focuses on showing that you’re a credible resource of information, products, and services.
Content is a huge part of your SEO as well as your ability to turn traffic into sales. Now, the problem is that these 3 content types all interweave between themselves to support and improve each other’s ability to convert website visitors. Many businesses become confused and unsure about where their priorities are when it comes to website content. They read lots of guides online, but most of those guides cater to affiliate marketers or bigger companies that have a much bigger audience.
SEO will bring traffic to your website, but it’s not an automatic sales machine. People don’t just instantly buy whatever you tell them to buy at the drop of a hat. You need to create processes that gently lead them down the path that you would like them to take. This path consists of several different stages, but those stages aren’t definite. Some people move to one stage at one moment in their decision-making process, then move right back to the very beginning.
This part of the guide will go over those processes that help convert traffic. However you will find that throughout the entire guide I will be explaining how to bring traffic to the website so it gets converted.

Google My Business

GMB comes first

Your Google My Business listing is the single most important web asset that you can own as a small business owner. This should always come first. Before you have a website, before you advertise, before ANYTHING. Why? Because it contains all of the most important content elements in a 3rd party system (more trustworthy) AND it brings visitors to your business.
I would say that the biggest reason for getting this set up first though, is because you want to start getting reviews as quickly as possible. Your reviews are a huge part of being able to convert traffic into sales. Typically anyone that finds you through online advertising via Facebook or Google ads, will go look at your reviews and website before contacting you. I call this the background check. People want to feel like they’re making the right decision. They don’t want a bad experience and they don’t want to be scammed.
It’s also probably one of the single most important factors in local business SEO. Without your GMB listing, it will be very difficult--dare I say--impossible to rank without it. I guess it’s not impossible, but it would really fucking stupid not to have it.
There’s already plenty of guides out there on how to set up your Google my business listing, so I’m not going to go into very much detail on the basics. What I will say, is that you need a cheap option for reminding people to give you a review. SMS (texting) has been proven to have an increased ability to get people to write reviews. The problem with this is that a lot of review or public relations software services that provide text reminders cost a lot of fucking money. Instead of paying $400/mo on Podio or Birdeye, use Hopfu.

Home Page

Home page comes second

EVERY business needs a homepage, and you can get away with a lot more than most marketers are willing to admit--with a single-page website. So don’t ever think it’s an all-or-nothing type of situation. This simply isn’t true.
This also doesn’t mean that you should forever have a single-page website. As you start growing, so should the number of pages on your website. If you don’t have the time or money to build a formal website, just stick to this. I would say that it’s good to have a website though. You shouldn’t try and skimp on this. If you want to be seen as credible and charge higher prices than your competitors, a website will go a long way in making this happen.
Here is everything you should have on your website to not only improve your ability to convert traffic but to start a good foundation for your SEO efforts.
Here’s a list of everything you need. Below you will find descriptions.
-Condensed information
-Core offer
-Small contact form
-Sticky phone #
-Clear USP
-Logos/badges
-Real images
-No more than 3 reviews
-3 step process
Use this image for reference:
What is condensed information?
What do I mean by this? I mean that you should really only have blocks of text with no more than 100 words. Brief descriptions or explanations of anything that’s important for people to know. People have short attention spans and despite what everyone says, content length does not dictate a website’s ability to rank on Google. Context is key in ranking and too much content CAN destroy your ability to rank for the specific keywords you’re trying to rank. Not only that, but no one fucking cares and won’t read any of it. Remember the goal is to convert--not just have people visit your website. If you create small bite size chunks of information, then people are more likely to actually read the information. If they’re reading, then they’re engaging. If they’re engaging, they’re more likely to convert. Keep it stupid fucking simple. Make sure you have condensed information about the services you offer on this page.
-100 word chunks of information.
-Have a hierarchical tag (H2 or H3) on top of the information chunk with a topical keyword.
-If you have more than 1 page, link to the other pages that the info chunks talk about.
-1 link per information chunk.
-Copywriting is not an informational chunk.
What is a Core offer?
Your core offer is the offer someone accepts right before a sale. If you’re a smaller business, keep it to this. As your business and website grow, you can add a supplementary offer for anyone that isn’t quite ready to take the leap on your core offer. For most service businesses, your core offer is consultation/assessment/audit/etc. For a product based business, this is a “visit us”, or a “see our products” page, if they can make purchases online.
-Offer closest to the sale. Ie. Estimate, consultation, visit us, etc.
-If a bigger website/business, then create an offer for traffic that isn’t ready for the core offer. Ie. ebook, newsletter sign up, etc.
What is a sticky phone #?
A sticky phone number is a sticky bar that has your phone number on it. A sticky bar is a very small banner that follows the user as they scroll up or down on a website. Phone calls are proven to sell (literally--it’s been proven) 1000% better than forms. So getting phone calls should always be top of mind. It’s even better if you have a cute little picture of yourself next to the phone number with your name. This makes them feel more comfortable by thinking they know who they’re calling when they dial that number. Also, local phone numbers are TWICE as likely to convert than 800 numbers. It also goes without saying that you should make your phone numbers clickable on mobile. This is done with a tel:123-456-7890 link.
-Sticky bar with phone #.
-Put a cute little picture of yourself with your name next to the phone number.
-Local phone numbers convert better.
-Make your phone numbers clickable on mobile.
What is a small contact form?
For the love of all things holy, quit making your contact form super fucking difficult to fill out. You don’t need people’s zip codes, street addresses, blood types, or their mother’s maiden name. If you’re using Neuro-linguistic programming or compliance psychology to improve your conversion rate with a multi-step form, then you can start with a less threatening ask and end with their contact information. Compliance psychology has seen increased conversions of up to 76%, this however does not mean that your small business will benefit that much. The idea behind compliance psychology is if you can get someone to take small actions, they’re increasingly more likely to take big actions. If you want a multi-step form, you can use Leadformly or Jotform.
-Keep it super fucking simple. Name, number, email--nothing else.
-You can increase conversions with multi-step form with less threatening questions to qualify traffic before you get to the core ask (contact info).
What is a unique selling point (USP)?
You should always try and have a unique selling point, but when you’re a small business that isn’t making innovative wakes in your industry--this can be pretty fucking difficult. You can usually find a unique selling point by learning about your target audience. You can read good/bad reviews and learn what your target audience likes/dislikes, then take it to the fucking extreme. Do they complain about a project taking too long? Offer the “Holy hell done in just one hour” package. A company by the name WOW-1-day painting did this. Not everyone is that creative or capable of creating a unique selling point though. So what do you do if you’re one the unlucky majority? Just clearly state what you do or how you benefit others. Best place to do this is the headline.
-Can you come up with a usp? Put it in the headline.
-Not sure if you can? Read reviews of likes/dislikes, then take it to the fucking extreme.
-Least creative person in existence? Benefit or “We do X” in your headline.
What are Logos/badges?
Logos and badges are used for social proof. Social proof is used to build trust and credibility. It shows people you’re trusted by other people and companies, so you should be worthy of your traffic’s trust. The more credible your logos and badges, the better. Use Facebook and Google reviews over Homeadvisor’s, because they’re more credible. However, if you have a Homeadvisor or Upcity badge that shows how awesome you are, then use that too. If you’re a business to business company, then use the companies you’ve worked with. If you’re not solely business to business but offer commercial services, then add the logos of the businesses that you’ve helped on your commercial service page.
-Review badges/logos for social proof.
-Use awards/badges when you can.
-The more credible, the more betterer.
Why shouldn’t you use stock images?
Don’t sacrifice your looks for your ability to convert. Stock images do not promote trust, in fact they do quite the opposite--ESPECIALLY for local businesses. You want to be real and tangible, not fake and unreal. There’s often this saying that many marketers use, “ugly websites convert”. It’s true to a certain point. Huge businesses have nice looking websites and they convert really fucking well. There shouldn’t be any question that a good looking website can convert. BUT they can look good and still be real/tangible. If you want stock images, go hire a photographer and take real photos of yourself and your store. If not, do the best you can to make it look good and still use real photos. Real photos might look ugly, but they convert.
-You want to instill trust. Stock images instill distrust.
-You can still have a good looking website with real photos.
-Ugly real photos will still convert better than good looking stock images.
Why only 3 reviews?
Because people don’t trust narcissists. The more you talk yourself up, the less people will believe you. It’s well known that businesses buy fake reviews. The better it makes you sound, the less people are going to believe it because they think it’s fake. Use clear and concise reviews that preferably talk about your unique selling points or the benefits that you offer people. If you’re advertising, it’s even better if you can get reviews that specifically talk about your core offer. Also, use real people images, not that fake stock image shit. That’s the biggest way to turn people off after having read your awesome review.
-Less is more.
-The more it’s tailored to your audience or offer, the better.
-DON’T USE STOCK IMAGES
What is a 3 step process?
3 step process, uses iconography to explain your process moving forward. The less mystery that people have to experience the more comfortable they feel taking action. If you have a 3 step process for your core offer or for your service, the better people will feel about taking you up on the offer or buying your service. This follows Miller’s law. I don’t want to go into too much detail, but less is more. Keep the steps concise.
Internal linking in this order:
-link to each core service page
-link to each service area/location page
-link to your blog
-link to pricing
-link to link to about us
Keyword in Title:
Not applicable.
Keyword in link:
Not applicable.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “{Arizona or Descriptor} {Service} | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for a {service} in {State}? {Unique selling points/benefits}”
-Your service process, ordering process, core offer process, etc.
-Less mystery = more confidence
-More confidence = higher conversion.

Product or service pages

Product or service pages come 3rd.

As your company grows and expands, you need to grow your website. Product or service pages are normally for engagement content. They answer many of the questions that your website traffic has about, well, your products or services. This is not true for any e-commerce businesses, but this guide isn’t for e-commerce--it’s for local businesses. Again, this is why so many business owners get confused. There’s so much information out there for e-commerce and affiliate marketing, but nothing for the local biz.
Your product or service pages should be organized under a /services/ or /products/ parent page. If you don’t know how to do this--Google it. You also shouldn’t have any more than 3-4 core services. Too many times do I see local businesses put every single possible service in the navigation and that’s literally the dumbest thing you can do. There’s a little something called decision fatigue. This is why landing pages don’t have navigation and they only have one offer, instead of many offers. It’s also why salesmen limit the amount of options they give you by saying things like, “are you available this afternoon or evening?”.
It works.
It also works for SEO. Too many stupid supplementary services confuses Google and can causes it to choose the wrong things to rank. Instead, you should have supplementary services under their closest related core service. What exactly do I mean by this? Okay let’s do an example. Let’s say you’re a painter. If you’re doing it wrong, your service pages will look like this:
Services
-Door painting
-Interior painting
-Face painting
-Murals
-Wall painting
-Metal trim painting
-kitchen painting
-Fence painting
Your URLs for sake of explanation will look like this: Website.com/services/face-painting
Instead of doing that, do this:
Services
-Interior painting (h1)
--Doors (h2)
--Kitchens (h2)
--Indoor Murals (h2)
-Exterior painting (h1)
--Fence (h2)
--Metal trim (h2)
The reason this works is it adds more context to your core services and helps Google to understand what you offer. It’s also better for the customer experience. You can add small descriptions for each supplementary service with before and after pictures. You can also compare and contrast the supplementary services, level offers (good, better, best qualities), FAQs, etc.
Your /Services/ parent page should have descriptions of your core services, FAQs, and all the other important stuff that your customers need to know.
Your product and services pages are also a really good opportunity to add some story-telling and branding to your website for added kick of conversion probability. Give people an inside look of your shop and show pictures of you performing the services or making the products.
Internal linking
-link to pricing
-link to portfolio
Keyword in Title:
Just the service/product.
Keyword in link:
Just the service/product.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “{Descriptor ie. Affordable/cheap/professional} {Service} | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for a {Descriptor} {Service}? {Unique selling points/benefits}”
Takeaways
-AGAIN keep everything simple.
-Less is more.
-Write content that helps them make a decision. FAQs, Comparisons, Before/Afters, case studies, etc...
-Nothing shady with a clear ulterior motive like, “why you need to hire a X”. That’s fucking stupid and no one believes you.
-Link to relevant information. Pricing, portfolios, and service areas/locations are relevant to your product or service.

Service area/location pages

Service area/location pages are 4th

This is when you start doing SEO. Going to keep this super simple. Do NOT put your service area/location pages under a parent page, unless you’re in multiple states/countries.
Just do this: website.com/city/
Don’t be a trasy wanna-be SEO expert and use: website.com/service-in-city/
Content:
Typically these are going to be like your homepage, but they need to double down on material that converts. These pages SHOULD be attracting people that are the most likely to convert, therefore, you should treat them as such.
-Core CTA
-USP
-Before/After
-Real photos of real people
-Skimmable service points (that link to service pages)
-Logos/badges
-3 step process
-3 reviews
The big thing here is you should try and tailor everything to that specific city as much as possible. Use pictures you took in that city, use advertising copy that relates to that city’s audience more than others, etc…
A lot of people think the content can’t be the same between the city pages. That’s a fucking lie. You can just switch out the city and you’re good. Not recommended, but it’s not going to kill your SEO. In fact, all of my city pages have the same exact meta description, content, anchor-text, keywords, etc-- and they’re all on the first page. I even changed things up on 2 pages, just to see if there would be a difference. NOPE. No difference in ranking AT ALL. In fact, there’s a lot of myths in SEO and I’ll cover some of them later.
Internal linking:
-Service pages
Keyword in Title:
Service + city name or city name + service.
Keyword in link:
Just the city name.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “{City} {Servicer ie. house painter} | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for a {servicer} in {city}? {Unique selling points/benefits}”

About Us page

About Us comes fifth.

Your About Us page really only supplements everything that we’ve covered up until this point. If you have all the other stuff and don’t have this page, you’ll do just fine. The same goes for only having another page’s preceding page if you’re a smaller business. Again, as the business grows, then you should add more to improve your ability to convert. The bigger you are, the more the smaller nuance stuff is going to matter. The smaller you are, the less effect it will have.
Your about us should have the following:
-Our team with pics and bios
-Credentials with PDF link to your proof of license, insurance, and/or certifications. No one does this, they just say they have it--this will set you apart.
-Company story (what inspired you to run the business)
-Company Mission (why you continue to run the business)
Why is About Us important?
The about us section is important because of a little psychological phenomenon called familiarity or tribalism. People who feel like they know you, tend to like or approve of you. They’re less likely to discredit you, which is why so many parents have a hard time believing their kids turned into criminals. If they’re less likely to try and discredit you and they like you, they will buy from you. Especially if you have some kick ass content on your About page.
I’d quickly like to address hypocrisy
Don’t be a fucking hypocrite when you’re writing your mission statement. If you aren’t about customer service, serving people, making the world better--don’t lie about it. It’s only going to hurt your brand. If you’re really that much of an asshole that this stuff doesn’t actually apply to you, then spin it differently--just be honest.
Easy to follow framework for a mission statement
A lot of people know this idea, but haven’t read the book. This is Simon Sinek’s company mission framework. Start with why (your core moral/value). Next, explain how you benefit your customers. Finally, end with what you do.
Here’s an example:
I believe most content sucks ass and I want to change that. I’m not a great writer, but I can still do this by going into great detail AND explaining why you should do the things I’m telling you to do. Above all else, I’m just a badass content marketer.
How to write your business’ story?
If you want to go all out, then do this: start with your hero (you) going on a journey, that finds a guide, faces a big decision, then triumphs over evil by doing good. You don’t necessarily need to do this, but it definitely won’t hurt if you do.
Here’s an example:
I’ve always wanted to be an entrepreneur, but didn’t have the confidence to really go through with it (relatable hero on a journey). One day came across an opportunity like no other--my friend was selling his business (the guide)! I bought it from him in hopes of getting my feet wet in the business world. It was a steep learning curve to say the least and I faced a lot of adversity like quitting my job without a single dollar in my savings account (big decision). In the end, despite all my obstacles, I’m here today. The owner of a wonderful business that I can call my own.
It’s even better if you can really make pain palpable.
Why you should use your real credentials
Don’t just say you’re licensed, bonded, and insured. Whip it out and slam it on the table. Show them that you actually are. Not a lot of people will even look at this stuff, but anyone that does will be impressed. You’re different, you’re real, you have nothing to hide. With proof comes confidence and with confidence comes spending. Upload the PDFs to your websites media storage, then link from the about us page to your certificates and licenses.
Internal linking:
-Link to contact page
Keyword in Title:
Not applicable.
Keyword in link:
Not applicable.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title: Not applicable
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “About Us | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Hear about our story, read our mission statement, and see what makes us a credible business.”
Takeaways
-Keep it real.
-Keep it short, but take them for a wild ride.
-Start with your why, explain how you benefit the customer, end with your what.
-Tell your story like a fucking boss.

Blog

Blog comes last

Your blog is for SEO. However, you can also use it for case studies and other content that affects SEO less, but converts more. You should definitely focus on the content that converts more when you’re first starting out. As you’re building your business and expanding your reach, maxing out your other marketing channels and moving into the SEO space, then you can start building other content that builds your topic relevance. No one is going to write your how-to guides if you’re a local business. Even if you’re a B2B business like a web designer or whatever, what ends up happening is you attract business owners that want to do everything themselves or will let you do all the hard work, then fire you.
Silo-ing
The architecture of your website is super important for bigger businesses, but as a small business owner, you probably hear how imperative it is for you to do the same. The thing is that the more information your website has, the more you need to put into files and categorize it in order for Google to make a quick understanding of what your website is all about. The smaller the website and the more niche it is, the less important this becomes. However, we’re still going to go over proper silo-ing.
The silo set up
The smaller the business, the smaller the silo--which is good for you! First, you’re going to make categories out of your core products or services. Then, you want to make subcategories with your supplemental services and other related topics. You should have at least 5 posts for every category or sub-category, so make it count.
Example:
Smaller Site example:
Category: /Interior-painting/
Blog Post: /kitchen-painting-guide/
Link: website.com/interior-painting/kitchen-painting-guide/
Bigger Site example:
Category: /Residential-painting/
Subcategory: /Interio
Blog Post: /kitchen-painting-guide/
link: website.com/residential-painting/interiokitchen-painting-guide/
Don’t do this:
Category: /guides/
Sub-category: /how-to/
Why shouldn’t I do that??
You don’t want to use words that are too broad and aren’t immediately relevant to your main category topics. Having the main category as a random, not immediately relevant, the keyword will throw Google for a curveball and tank your rankings. Basically any main category you make tells google that your website is about that category. So if you have Interior painting and exterior painting categories, that tells Google that you have a local painting business. If your main category is "guides", then that tells Google that your website is about guides. But which guides? How to make margaritas? How to make guides?
It's better if you have the main category as /painting/ then have /guides/ as a subcategory, but it's even better to use a word that's more relevant to the topic such as interior painting or exterior painting.
If you’re an affiliate website, then you would turn a page into a category page and add it to your head navigation. For example: /monitors/gaming/best-gaming-monitors-review
Physical silo
When you separate words into folders /like/this/ it's called a physical silo. It's not enough to just tag your posts with categories. You need to put them into folders by going in and adding the categories into the perma-link.
Internal linking:
-Link categories to subcategories
-Link subcategories to individual blog posts.
-Link where applicable.
Keyword in Title:
Not applicable.
Keyword in link:
Not applicable.
Yoast:
You’ll want to get the Yoast SEO for everything else I’m about to tell you to do.
Keyword in SEO title:
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “Blog | {Company name}”
Keyword in Meta Description:
This is the description that shows up in search results under your SEO title. Keep the keyword to the left as possible. Can’t think of a good description? “Looking for helpful guides? We have everything you need here to learn about {service}.”

Link building

Content isn’t king, link building is.
Backlinks have the single biggest effect on your SEO ranking. 99% of technical SEO I just spelled out for you. Backlink building is just as simple and will create 80% of your results in SEO.
This is what appears on Google when someone searches for a keyword and sees your page in the results. Can’t think of a good SEO title? “Looking for a X in Y?
Download SEO Edge to keep track of your rankings in real time. This app will do a literal google search for your keywords and let you know exactly where you stand.

Dispelling a few SEO myths right of the bat

SEO is full of myths. I think this is because people watch like 3 youtube videos and become experts in their fields. It really is that bad. The other reason for this is people who are actually pretty good at what they do--affiliate marketers/black hat SEOs. Black hatters are people who try to manipulate Google to try and rank with little to no effort. Google is always trying to get rid of them, so black hatters come up with all kinds of ridiculous rules that they think apply to SEO.
Speed optimization
It's seriously not as important as all these nerds make it seem. Divi theme is notoriously hated by SEOs because it's slow. Jokes on them, because websites built with Divi still out-rank them. One of the world's biggest advertising agencies, Strawberry Frog, uses it--as well as many other large companies. Just cache your page with WP Rocket and optimize images with Imagify.
That's literally like 99% of speed optimization. The other stuff doesn't do anything. Google only uses your 'time to first paint' as the only speed metric used in its algorithm. I've literally halved my speed and waited a couple of months of not touching NO INCREASE IN RANKING.
Natural/Diversity
The word ‘natural’ is one of the most overused terms in SEO. So is ‘diversity’. Google is a series of algorithms. It’s not some human closely looking for ‘natural’ links. It would need a really sophisticated algorithm to determine what is and isn’t natural. The hilarious thing is, what most SEO’s call ‘natural’ is a million miles from what naturally really is.
Anchor Text
For starters, diversity is not natural. Neither are exact anchors, LSI anchors and certainly not anchors like “click here”. Legitimate sites have an overwhelming number of brand anchors, followed by url, with a few lsi mixed in. When have you ever been reading a blog post, and you see a link to an external site as “click here”? Or “visit this”? “Click here” is a CTA on sales pages. Not an anchor for external pages.
The only time you’ll see diversity, is where there’s been SEOs at work.
Natural Link Profile
The next thing is, there is NO such thing as “a natural link profile”. What’s natural for a news site, is not natural for a local plumbing business, or a forum, or a blog. So saying you need comments, and nofollow this and that to diversify and look natural is gross over-thinking.
Every type of site is different. Natural links for blogs will include comments. Although these aren’t “natural”, as such, they’re “natural” in that the blog owner isn’t trying to get backlinks by commenting, but rather build their brand.
Basically, there is no overall “natural” link profile. The closest thing you’ll find to natural is that most big sites have 50 to 90% brand/url anchors. Usually brand is the dominant one, but sometimes url.
Google would have to build some sort of topic/site based link profile heuristics and try to determine what’s natural for say “blogs about insurance”, and “forums about insurance”, then “insurance companies”. Then the problem is how does it get the seed lists for all those categories? What if it starts with seeds that had SEOs working on them?
Any SEOs want to argue with me? Argue with Ahrefs instead.
How Google REALLY Works
People grossly over-complicate SEO and what Google is capable of. In a small test environment some interesting things can be achieved, but to roll out such sophisticated algorithms worldwide on their index would be chaos. Look at how much trouble they had with penguin and panda. It’s taken them years to improve, and panda/penguin aren’t that complex.
Google only looks for simple triggers. 1000 new backlinks a day on a fresh site? 80% exact anchors? Penalized.. Extreme cases of things.
The SEO industry is full of hogwash. While the SEOs who spread this ideology have no hidden agendas, they’ve been brainwashed by the industry into thinking all this crap needs to be done. It doesn’t. It’s all crap.

What DOES Work (the only backlinks you need)

Want to know what works? Contextual do-follow backlinks from relevant, powerful pages. You could build 100’s of links, all contextual do-follow, 100% do-follow, no comments, no social, no directory, no article marketing, none of that shit. You’ll rank.
As for anchors. Exact match keywords aren’t needed. Why? Contextual backlinks. Context. Google knows what the page is about. Want to rank for “best hamster wheels”? Do a brand link from an article entitled “Best Hamster Wheels”. I’ve tested this. I’ve seen jumps from page 9 to page 3 from 1 brand link from an expired site. Which keyword went up the most? The one in the title of the article with the brand link.
Want to rank on google? Just create contextual do-follow brand links from articles targeted to the keywords you want to rank for.
The other thing you’ll need as a small business are local listings/citations. You can get these from websites like bright local or Yext.
The truth is. If everyone knew this then all the SEO sellers providing big complicated services with a billion tiers and supreme ultimate diversification would go out of business.
Ranking is simple, but it’s not easy.
These are all Google drive links:
List of US business listings
List of niche business listings
Citations workbook
Google Stack template
2,000+ guest post opportunities
800 SEO terms all mapped out
Content Pillatopic cluster template for more advance SEOs
Reddit posts:
My Reddit post on finding guest posts
Shameless Plug: I recently started a Google ads/Facebook ads agency working with small to mid-size businesses. Prices are very cheap and negotiable at the moment. I will also do some industries free. Just send me a PM.
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