Affiliates Manager – WordPress plugin | WordPress.org

Covert Commissions WP and Video Bundles by Cindy Donovan Review-Covert Commissions Is Your Completely Done For You, 100% Managed Affiliate Marketing System.

Covert Commissions WP and Video Bundles by Cindy Donovan, Everything is done for you: Done for you squeeze pages, Promoting the highest converting offers, Created bonus packages for each promotion, Personally written highly responsive emails and We’ll mail out your affiliate links in every promotion.
See More: https://statisticiweb.net/covert-commissions-wp-and-video-bundles-by-cindy-donovan-review-covert-commissions-is-your-completely-done-for-you-100-managed-affiliate-marketing-system/
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CASE STUDY - Growing Another Purchased Affiliate Site - Attempt #2 - Month 1 (April 2020)

Here we go again! I did a very active Case Study on this subreddit of taking a site from $1,000/mo to now $13,000/mo, selling it, retaining 25% equity, and still managing the site for a fee. Read all of that here in Month 10 of the Case Study. That site is doing well. We closed in on $13,000 profit in April 2020
I am back with another case study. Similar to the first case study, I also purchased this site very recently. Let's get started with where the domain stands as of when it was purchased.

Case Study Website Details

Why Did I Buy This Site

Let's get started on what I did in April 2020 right after buying the website.

Month 1: April 2020

I had a full month in April 2020 to stabilize the site, plus a few days in late March 2020 as well.
Let's start with some April 2020 stats and then we can get into the nitty-gritty of what I did to increase income:
Monetization:

Quick Wins for April 2020

Whenever I acquire a website, I like to go for quick wins. Here are the quick wins that I did within April 2020.

Conversion Rate Optimization (CRO)

If a website has traffic, it's easier to increase income through Conversion Rate Optimization. That's exactly what I did.
  1. Add more affiliate links: Affiliate links were missing on a few critical places on the main landing page of the website.
  2. Added Comparison tables above the fold
  3. Added Amazon Native Ads at the bottom of each post

Improve On-Page SEO

  1. Increase page speed, caching, etc: Changed server hosting to Digital Ocean with plugins like WP Rocket, and services like Cloudflare to make the site much faster
  2. Optimize Image size: Ran the site through ShortPixel to reduce image size
  3. Related Articles: pages on the website did not have any related articles at the bottom of the articles. Users were left with a "dead end" after reading the article. Adding a Related Post plugin increased the Number of Pages view, and decreased the Bounce Rate on the website immediately.
  4. Interlink Articles: Installed Link Whisper plugin. Use the plugin to easily link all of the articles to high-traffic potential articles.

Keyword Research

Using AHREFs, I found hundreds of product-related keywords. Since my domain is strong, I don't really care how much competition the keywords have as my site is an authority in the niche and it will take the top 3 positions rather quickly.
My focus now are keywords with the following format "Best X...", "X vs Y", and "X review". These are easy to rank for and very lucrative.

Content, Content, Content

Using the same process as in my first Case Study, I immediately hired a team of writers. Currently, I have 8 writers. Of those, 3 writers do hands-on reviews for brands that want to sponsor reviews. The others have some background in the niche but I do not give them products to review.
As I said, all of the writers are experts in the niche. Therefore, they actually have many of the products being reviewed. I make sure they write in the 1st person, share personal experiences, provide actual images of the products, etc. This provides a much more valuable article!

Integrated More Amazon Affiliate Links

The previous owner was not strongly promoting Amazon or any network for that matter. They were doing it as a hobby.
Comparison Tables: I immediately implemented comparison tables. I created my own HTML+CSS table so that I can embed both Amazon and other affiliate network links. I use AAWP to create the Amazon links that get embedded into my handmade tables. The tables look great on Desktop and Mobile.
Amazon Native Ads: I usually put one of these at the bottom of each post.

Applied to Other Affiliate Networks

Amazon cut commissions in April. This has caused many affiliates to diversify income. This was part of my plan anyway since most of the manufacturers I am promoting have private affiliate networks through Impact Radius, AvantLink, or Commission Junction.
Therefore, I applied to these networks. I currently am accepted to over 80 company affiliate programs through these networks.
The challenge that this site has is that most people buy random stuff in the niche when going to Amazon. Therefore, other programs will only work if these criteria are met:
If these are not met, then it makes no sense to promote such a product. Smaller priced products should be promoted through Amazon since you have a high chance of extra products being purchased.
Each niche is different. Do your own research on this.

CPA Offers

The niche I am in has many CPA offers through private networks, Clickbank, etc. Of the revenue generated above, $500 or so is from CPA offers.
I was accepted to a private CPA network with specific offers for this niche. Looking to expand into CPA offers over time with this site.

Email Newsletters

There are over 3,400 email subscribers. I have everything set up in Aweber costing about $50 per month.
Using Elementor, I setup popups on the site to capture email subscribers. I am getting about 10 subscribers per day average.
The email list has generated about $200 of revenue so far. This is how I structure the email blasts:
The email list generates traffic back to the site plus gets some revenue coming in. I will be testing the email list over time to see what sticks.
This is my first time with email lists so if you all have any suggestions do let me know.

Social Media

The social media following is above 180,000 for this site on it's Facebook page. The strategy is simple. Using Buffer.com, I schedule out articles 1 month in advance, 4 times day.
My strategy is as follows:
  1. Share Informative articles on the site
  2. Share Buying Guides
  3. Share CPA offers
  4. Share Product review articles with a link to Amazon or another network where the user can buy the product. hoping to generate a nice income from the Facebook following as well
Trying to continue growing the Facebook page. Any advice on how to grow apart from what I am doing, please let me know

June 2020 Plans

Here is what I plan to do in June 2020:
What do I expect in June 2020:
Thanks for reading! I hope you found some tidbits here that was useful. Questions, comments, and criticism welcome!
Edit:
I started a free newsletter where you can read more details of my case studies, how to buy grow sell sites, and more. I have 12 years of experience in this industry and sharing my expertise through the newsletter.
You can join here: https://websiteflipping.substack.com
submitted by msar123 to juststart [link] [comments]

How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
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Q4 2019 Letters & Reports

Investment Firm Date Posted
Earnest Capital Memo January 4
JPM Guide to the Markets January 4
Morgan Stanley 2020 Outlook January 6
Woodlock House January 7
Vltava Fund January 7
2Point2 Capital January 8
East72 Capital January 8
WCM Global Growth January 8
Akre Focus Fund January 10
MPE Capital January 10
Datt Capital January 10
DMX Capital January 11
EGP Capital January 11
Edgebrook Capital January 12
Sandon Capital January 12
Greenwood Investors January 13
Howard Marks Memo January 13
Lindsell Train January 13
RV Capital January 13
Vilas Fund January 13
Wedgewood Partners January 13
Andaz Private January 15
Saber Capital January 15
Sumzero 2020 January 15
Upslope Capital - Focus Financial Short Thesis January 15
Blackrock January 16
Cooper Investors January 16
L1 Capital January 16
MOI Global Best Ideas 2020 January 16
Prescience Point - Medallia Short Thesis January 16
Research Affiliates January 16
JPM Global Alternatives Outlook January 17
Massif Capital January 17
Spree Capital January 17
TGV - Rubicon Fund January 17
Bill Miller January 20
Bill Nygren Commentary January 20
Fundsmith January 20
Salt Light Capital January 20
KKR Global Macro Trends 2020 January 21
SageOne Investment Advisors January 21
Donville Kent January 22
Ensemble Fund January 22
Greenlight Capital January 22
Polen Capital Focus Growth January 22
Apollo Asia Fund January 23
HGC Management January 23
Palm Harbour Capital January 23
Silver Ring Value Partners January 23
Silver Ring Value Partners - Owens-Illinois January 23
White Crane Capital January 23
Wolfhill Capital January 23
Alluvial Capital January 24
Artko Capital January 24
David Herro January 24
Ewing Morris January 24
Ewing Morris - Dark Horse Fund January 24
Greenwood Investors January 24
Sequoia Fund January 24
First Eagle Value Fund January 25
Summers Value Partners January 25
Long Cast Advisors January 26
Mott Capital January 26
TGV - Partners Fund January 26
Artemis Capital January 27
Whitebrook Capital January 27
Arquitos Capital January 28
Curreen Capital January 28
Euclidean Technologies January 28
Euler Hermes on Retail January 28
Forager Funds January 28
FPA Capital Fund January 28
Maran Capital January 28
Stanphyl Capital January 28
Starboard Letter to GCP January 28
Starvine Capital January 28
Turtle Creek January 28
Weitz Fund January 28
Kerrisdale Capital - Principia Biopharma January 29
RGA Investment Advisors January 29
VGI Partners January 29
Boyar's Value January 30
Crescat Capital January 30
Gator Capital January 30
Horizon Kinetics January 30
Martin Capital Management January 30
RLT Capital January 30
Ben Evans - Tech in 2020 January 31
Fairholme Funds January 31
Third Point Capital January 31
1 Main Capital February 3
Alphyn Capital February 3
Lyrical Asset Management February 3
Tweedy Browne February 3
Absolute Return Partners February 4
Argosy Investors February 4
Credit Suisse 2020 Global Outlook February 4
Goehring & Rozencwajg February 4
Huffman Prairie February 4
Perpetual Global Innovation February 4
Alta Fox Capital February 6
Bluetower Asset Management February 6
Bumbershoot Holdings February 6
Laughing Water Capital February 6
Pershing Square Annual Presentation February 6
Compound VC February 7
FPA Crescent Fund February 10
IP Capital February 10
Starboard Letter to Ebay February 10
TGV Truffle Fund February 10
Tyro Capital February 10
Admiral Capital February 11
Horizon Capital - Asia Fund February 11
Verdad Capital - Crisis Investing February 11
Bonhoeffer Fund February 13
GMO February 14
Jeremy Grantham February 14
Kerrisdale Capital - Short Thesis on Match Group/IAC February 14
Aturna Capital February 15
AVI Japan Opportunity Trust February 15
Greenhaven Road Capital February 15
Hayden Capital February 15
TGV Intrinsic Fund February 15
Coho Capital February 18
Askeladden Capital February 19
Broyhill Asset Management February 19
Horos AM February 19
Spruce Point Capital - Dropbox February 19
Agman Capital February 20
Berkshire Hathaway February 23
Bilgari Holdings February 23
Saga Partners February 23
Semper Augustus February 23
Markel February 24
McKinsey - Connected World February 27
McKinsey - Future of Asia February 27
Mckinsey - Private Markets February 27
Tao Value February 27
Leitner Letter March 1
Bain Global Private Equity March 2
JCap - Short Thesis on WiseTech March 2
Absolute Return Partners - March March 3
Howard Marks Memo - Nobody Knows II March 3
Fairfax India March 7
RIT Capital March 7
Special Opportunities Fund March 7
Bonitas Research - Jinko Solar March 10
Desert Lion Capital March 10
RF Capital March 10
Saber Capital - Markets in Panic March 10
Social Capital March 10
Fairfax Financial March 12
submitted by Beren- to SecurityAnalysis [link] [comments]

Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
submitted by alollou to Entrepreneur [link] [comments]

The complete startup/side-project launch checklist - from product conceptualization to launch, to ongoing marketing efforts.

Hey guys! So my co-founder and I launched several projects/businesses over the past 2 years (incl. our marketing agency, local tour agency, and a bunch of other stuff). We usually go through the exact same process for every project launch, so we decided to turn it into a checklist, both for ourselves & the internet people on Reddit.
You can check out the complete checklist here, and here's a Reddit-format-friendly post:

Step #1 - Research Phase

Before you start planning your launch, you need to figure out your overall product and marketing strategy. Here’s what you need to think about:

Step #2 - Slap Together a Website

Time to get things rolling. The next step is to create a website & lay the foundation for your marketing.

Step #3 - Do Some Pre-Launch Marketing

If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves:

Step #4 - Get Some Initial Traction

Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean:

Step #5 - Prep For Launch

Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right:

Step #6 - LAUNCH!

Time to hit that big, shiny red button and LAUNCH!

Step #7 - Ongoing Marketing

BAM, you launched. If you did everything right, you should already have some initial traction. However, you’re far from done. In fact, you’re just getting started! From here on out, you should be doing ongoing marketing to drive growth for your startup. You can use the following marketing channels…
We're going to deep-dive on how to get each channel to work for you below.

SEO

SEO generally involves 3 things:
- Creating high-quality, long-form articles that are meant to rank for a given keyword
- Optimizing your website to Google's best practices
- Getting high-quality links pointed towards your website
Here's how to do all that:

Content Marketing

Content marketing = creating content aimed towards your end-user's pain-points or problems, and promoting it to make sure that they get to see it.
E.g. if you're a resume builder SaaS, you'd create content on how to make the perfect resume.
Here's how to do content marketing right:

Google Ads

Does your product already have an audience looking for it?
Then Google Ads might be the right channel for you.
The general process here is identifying keywords your idea users use to look for your product and running ads on them.
First off, learn some basics on Google Ads. Here are some of the top resources:
Then, here’s how to do Google Ads:

PPC

Since there are a dozen+ good advertising platforms out there, this is going to be a bit generic. The general idea behind PPC ads is setting up your ad account (targeting + ad creatives) in such a way that you're generating a positive ROI.
Looking to learn more about PPC advertising? Here are some of the best guides we’ve read:

Affiliate Marketing

Affiliate Marketing means starting a program that rewards companies who drive registrations and sales to your website. Here's how to set it up:

Referral Marketing

Referral marketing can significantly boost your user acquisition with ZERO added spend. Here's how you can do that:
To learn more about referral marketing, check out:
submitted by DrJigsaw to Entrepreneur [link] [comments]

ECOMMERCE SEO SERVICES

ECOMMERCE SEO SERVICES
We turn digital audiences into dollars for your business and help you scale.

https://preview.redd.it/opwnr2b02c451.jpg?width=957&format=pjpg&auto=webp&s=c7a25c14593918795f3c43180d0bd358bec95c44
Sid, the owner of an eCommerce store that sells baby products, found himself struggling with getting better ROI.
He was frustrated because the cost of his ads is way higher than the number of sales and the net profit he gets after deducting the ad costs.
However, Sid decided to subscribe to an eCommerce SEO services package that he found online, and a few months later, not only did he get 100% FREE organic traffic from Google and other platforms, he was also able to build brand trust and reputation.
Now Sid is happy because he can generate massive profits, he doesn’t spend a dime on advertising and people are finding his products organically. His conversion rate is amazing, he doesn’t have to worry about getting traffic to his online store and he can sell it consistently, doubling his net income.
Because Sid is now generating insane amounts of revenue from his eCommerce store with organic traffic, he is now able to hire an advertising agency to run ads for his products while keeping the cost low, helping him multiply his profits even more.
Put simply, Sid is now able to scale his eCommerce business while keeping his costs low and profits exceptionally high.
Isn’t this exactly what you want for your eCommerce business? Wouldn’t it be great if you could get FREE organic traffic to your online store and scale your eCommerce business?
This is where our eCommerce SEO services company comes to the rescue. At Destiny Marketing Solutions, we have been helping eCommerce stores build their online presence, grow their traffic, and increase their profits using SEO.
Our goal is to help you land your website on the first page of Google results for several different keywords, which will dramatically increase your traffic and ultimately lead to more sales and leads. We take pride in being one of the best eCommerce SEO agencies.
Our SEO services for eCommerce are not limited to any specific industry. We have clients from various markets whom we offer our search engine optimization SEO work and digital marketing for their site. Contact us today to discuss the details of your project.

Rank Better, Maximize Revenue and Enhance the User’s Shopping Experience

https://youtu.be/7r5IPXFdRQY
Our eCommerce SEO isn’t only about the traditional on-page and off-page stuff. We think way beyond that.
We focus on every nitty-gritty aspect of your online eCommerce store.
From web design to SEO factors, our integrated capabilities, unparalleled skill, and years of industry experience will not only help you rank better, but also achieve a better ROI.
We will not work with you solely as a digital marketing company, but as a strategic partner that will help you improve your customer journey through analyzing the analytics and all key metrics, ensuring successful conversion.

Experience Our Industry-Leading eCommerce SEO Services

https://youtu.be/T1_dQBn2O6M
We have been in the SEO business for the past several years and know it better than our competitors.
Our SEO experience is backed with years of testing, trial and error, and proven methods. Now, we are so confident in our expertise that we have been able to deliver results time after time to each one of our clients.
The reason you have landed on this page is that you searched for “eCommerce SEO services” and our company popped ahead of thousands of other companies.
Growing your eCommerce business through search engine optimization will have a major positive impact on organic visibility and our SEO agency will ensure that you get the desired results you have been looking for.
Our professional search engine optimization SEO agency fully understands the technicalities of search engine algorithms and we also have a solid track record of results and happy clients.
  • Industry Experts: Our eCommerce SEO agency has been at the forefront even before the industry was a thing. Whether you need to just optimize your existing eCommerce store or build a brand-new eCommerce site, we can help you. Give us the chance to apply our proven SEO methods and strategies to help scale your store.
  • Team of SEO Experts: We are one of those SEO companies that have a full team of SEO experts who have years of work experience and provide result-oriented eCommerce SEO. When you collaborate with us, we will have a dedicated team allotted solely to your eCommerce project. This includes web design experts, content writers, and SEO strategists who will deploy advanced techniques that will result in a positive return on your digital marketing investment.
  • Data-Driven Results: We don’t believe in having the same SEO strategy for every type of eCommerce site. Every business industry is different and so is the competition of that industry. Our SEO company keeps track of the latest SEO trends and we have a proven track record of what works and what doesn’t. We don’t make decisions based on guesswork. Our strategies are always backed by data-driven results.

Our eCommerce SEO Guarantees an Increase in Sales

https://youtu.be/dKQrhKQTJ7w
Undoubtedly, SEO is one of the most effective ways to drive targeted traffic to your website. It not only boosts your visibility but also results in more revenue and growth.
Our eCommerce SEO service and a team of experts will help you rank your website higher in Google results for your target keywords that bring in the right audience.
We will not only help you rank for a couple of terms, but for multiple keywords and their variations, which will increase the chances of getting more qualified customers that will click on your products and increase your conversions and revenue.
It is time that you work with us and grow your business.
Our SEO firm has an amazing client retention rate, client recommendation score, and industry trustworthiness that has helped us grow significantly over the years.
If you want to speak directly with an eCommerce SEO specialist, feel free to contact us today on our phone number.

An Inside Look into Our eCommerce SEO Services

https://youtu.be/pmnQRbuSJ-Q
eCommerce SEO isn’t as simple as local SEO or affiliate SEO. It is pretty complex and multi-faceted. Here is a quick brief of what our SEO services for eCommerce include:
  • Google Search Console setup
  • Google Analytics setup
  • Custom eCommerce SEO strategy
  • Project management schedule
  • Content promotion and marketing on social media platforms
  • Keyword research
  • Optimization
  • Product markup
  • Product image optimization
  • Product SEO copywriting
  • Professional blog and article copywriting
  • Customized digital marketing strategy
Whenever you start an eCommerce site and are doing its marketing, one of the most important things to take care of is how to be found by the right type of customer.
Platforms like Google, Bing, and Yahoo rely on matching words that users search for words that are present on your site.
So, if your site has those words that the user is searching for, you will have more of a chance to be found on the first page.
However, it is quite difficult to figure out the right type of words to add to your site and how to make room for all the different phrases.
This is why, when you start an eCommerce search engine optimization process, it is crucial that you know the exact keywords, their variations, and other phrases to target.
Let us dig deep into the details of our eCommerce SEO services and how they can help you rank higher in search engines!

Keyword Research and Identification

https://youtu.be/luPf0nL-wnw
The first thing we do is identify the right set of keywords and phrases that you need to include in your content. We do this by using highly advanced keyword research tools along with asking your customers how they describe your products. We also work with you to find the keywords that you think are already successful.
For example, if you are selling eco-friendly pet products, your target keywords will likely be along the lines of “eco-friendly cat products,” “eco-friendly dog toys,” and “eco-friendly pet products.”
Similarly, keywords will also be determined by the unique features of your company. For instance, if you are focusing on the harmful products found in cat food, you may target the keyword phrase, “bad ingredients in cat food.”
Although it may sound too simple, identifying the right type of keywords is a critical part of eCommerce SEO services as it helps to establish a strong SEO strategy for your business.

Keyword Implementation

Once keyword research has been conducted, the next step is to implement those keywords on the website. And not just implement them, but place them in the right spots so they are well optimized both for the users and search engines.
These keywords are used in different places on your eCommerce store like the homepage, page titles, meta descriptions, product descriptions, image alt text, and much more.
This is an important part of our SEO strategy. If your site is not properly optimized for relevant keywords, it would become difficult for search engines and users to figure out whether or not your website is relevant to a particular search query.

Product Page Optimization

If you have a 50-page eCommerce site, optimizing the homepage alone would not help rank your inner product pages or blog pages.
You have to optimize every single one of those pages to hit it hard. Moreover, optimizing your product pages is extremely important because they are more likely to rank for specific search phrases, otherwise known as long-tail keywords.
For example, if your eCommerce site sells pet products and you have a fur comb for a dog, you are probably not going to optimize your website’s homepage for the long-tail keyword “fur comb for dogs,” rather you would be optimizing your category page or a specific product.
So, to ensure that your product page gets a high ranking in search results, our eCommerce SEO experts will ensure that each of your product pages is fully optimized.
Optimizing a product page includes creating a page title, a few paragraphs of keyword-rich copy, and adding relevant keyword variations to the page.
Moreover, adding relevant product images and optimizing them is also important and benefits your online store. Search engines like Google, Yahoo, and Bing cannot read the images. They rely on the image’s filename, image alt text, and the nearby content to understand it.
For users, product images provide them with an overview of the product, its size, color, and uses. On the other hand, search engines will get insights into the context of the product page.
This is how our eCommerce SEO services will benefit you. We will conduct an in-depth analysis of every product page, make sure that your page is not missing out on any crucial SEO elements, and put forth a perfect optimized page that both users and search engines will love.

Navigation Optimization

One of the most important aspects of eCommerce SEO is making your website user-friendly.
Your online store must be easy to navigate for the users, especially if you offer a wide array of products.
Our eCommerce SEO experts will ensure that every section on your eCommerce website has an appropriate section or categories and that there is a link to each top-level page from somewhere in the menu section.
Your navigation should be easy to use and understand by the end-user. If it isn’t, then your site users will find it hard or confusing to even scroll through your website and will eventually bounce away from it.
If your eCommerce store has a very high bounce rate, search engines will think that your site is not relevant for the search term that it is ranking for. This is why web design is an important feature of our eCommerce SEO.
A great way to improve your eCommerce SEO is to use breadcrumb navigation. Breadcrumbs are basically small links that usually appear on top of the website’s menu, category, and product page.

Content Development

Content development has always been a challenging task. But, it is also one of the best ways to improve your SEO score and attract more buyers to your eCommerce store. Content for eCommerce websites includes blogs, press releases, ebooks, articles, and much more.
At our digital marketing agency, we have expert content writers and copywriters who will craft a content marketing strategy that serves two purposes: to feed search engines with more content to crawl for keywords and variations and to inform your potential customer that your business is trustworthy and knowledgeable about its industry.

Why An eCommerce Website Needs SEO

https://youtu.be/5XUMx3IG91I
SEO, a.k.a. search engine optimization is all that any website needs, whether it be a local business website, an eCommerce website, or a random blog.
For eCommerce websites, SEO has a great impact on sales and brand reputation. If you opt-out of doing proper SEO for your eCommerce site, it can never reach its full earning potential.
No matter how brilliant of a web design you have, your eCommerce website will only be able to convert a small fraction of traffic from search engines. Whether or not it converts is another concern.
SEO will help drive more traffic to your website, and more traffic means more sales. To make it a little more precise, more targeted traffic will bring in more sales and help you maintain or increase your rate of conversion.
As an eCommerce business owner, you may already be running paid ads to drive traffic, but you will be missing out on a chunk of potential traffic without doing eCommerce SEO.
Our eCommerce SEO company uses a precisely-targeted eCommerce SEO strategy that attracts the right type of potential customers who are interested in your products. So, if you are not doing SEO for your eCommerce business, you are certainly leaving a big chunk of sales on the table.
Above all, with SEO, your eCommerce store will build its online reputation and authority among users and search engines, which is important. Although doing SEO does take a while, it surely pays off in the long-run.

eCommerce SEO is Our Passion

https://youtu.be/2jSQesZB0FE
The majority of SEO campaigns are often capped by geographic region, market size, and the size of the company itself. For instance, when we do SEO for a local business owner, a dentist, for example, our SEO campaign will be limited to that particular geographic location. However, with eCommerce, there is no limit. Your audience could come from anywhere and make a purchase.

eCommerce SEO Can Change a Small Business Owners’ Life

If you are a small business owner, eCommerce SEO can certainly change your life. We want to help small business owners accomplish their sales and revenue goals.

eCommerce Revenue Can Be Easily Tracked

When you spend a monthly retainer on our eCommerce SEO services, you will notice a significant growth in your overall revenue. Our aim is to help you generate at least 10 times the average return on eCommerce SEO services that you paid for. So, if you pay us a dollar, we will help you make $10 by the end of our SEO campaign.
Ready to put your online store sales on steroids with our SEO services? Schedule a free SEO consultation today by calling us and we will answer any questions you may have.

What Makes Our eCommerce SEO Unique?

https://youtu.be/KEERrMZvdiA
nlike other individual SEO consultants or SEO agencies, Destiny Marketing Solutions is unique.
While we offer eCommerce SEO packages, we are also a full-service digital marketing company and have been in the industry for well over a decade now.
We have eCommerce clients and business owners who have been with us for years. This is only because we helped them achieve what they wanted and developed a strong work relationship with them by delivering outstanding results every year.
This is what makes our digital marketing agency’s eCommerce SEO unique:
  • Years of Experience
  • We were studying and doing SEO even before our current competitors knew what SEO was. Our decade’s worth of experience combined with our unparalleled expertise and SEO team will instantly put you ahead in your industry. Our agency stays up-to-date with the latest search engine algorithms and SEO techniques that will help you rank better, see better results, and experience increased revenue like never before.
  • Advanced SEO Tools and Software
  • To be the best, you have to have the best tools and resources. We take pride in having access to some of the most advanced SEO tools and software, which helps us dig deep into the technicalities of advanced eCommerce SEO and deliver our clients with guaranteed data-driven results.
  • Our company is better able to gain insight into your eCommerce store, which allows us to improve its overall performance and make it stand out from its competitors.
  • Full Team of eCommerce SEO Experts
  • As we mentioned, we are a full-service digital marketing agency and we work professionally. We have a full team of SEO experts who have at least five years of work experience each and are always ready to help you grow your business. Best of all, we put together a dedicated team of SEO experts for each project. They then demonstrate their passion, creativity, and dedication to take it to the next level.
  • 100% Transparency
  • A very unique trait of our company is its transparency and our clients love us for that. We are so transparent that we give our clients access to our dashboard so they can easily track the progress of their SEO campaigns. Moreover, we provide 100% authentic and transparent monthly reports and are always ready to answer any questions at any point during the campaign. This is what makes our company stand out from others.
  • Personalized Services
  • We never rely on any cookie-cutter templates for doing SEO. Our agency believes that each client has its own requirements and industry and each industry has its own demands. This is why we always focus on customized strategies and techniques that allow us to effectively boost your store’s online presence.
  • Our experts will spend time learning about your business, industry, and product line-up. We also partner you up with a dedicated manager who will collaborate with you to learn about your business and industry. Once that is done, we will put together a solid eCommerce SEO strategy that will give you a competitive advantage right off the bat.
  • Real Results
  • Our agency is all about performance-driven strategies. We have generated millions in revenue for our eCommerce SEO clients and we hope to do the same for your business. Whether it be growing your product line, improving brand reputation, expanding your service area or anything else, we are ready to help you.

Benefits of eCommerce SEO

![Alt Text]( https://destinymarketingsolutions.com/wp-content/uploads/2020/05/best-ecommerce-seo-company-destiny-marketing-solutions.jpg

Improves Online Visibility

Our eCommerce SEO services will help to improve your online visibility in search engines like Google, Yahoo, and Bing. Boosting your online visibility is usually the first step towards making it easier for end consumers to find your website and products.
Rather than you appearing on page two of search results, your website will show up on page one, which will help drive more targeted traffic leading to more conversions.
On the contrary, if you ignore SEO, your business will suffer from lower search result ranking, extremely low conversions, and less revenue.
Unless you are driving laser targeted traffic to your website, forget about making any sales. Eventually, your business will bring in very little profit and would not be sustainable.
Destiny Marketing Solution promises an effective eCommerce SEO strategy that will maximize your search visibility and boost your profits. Our team will spend extra time learning about your business and industry and the target audience and then craft the perfect strategy that guarantees maximum results in the least amount of time.

Easily Find High-Ticket Customers

You may have some high-end products in your online store that your average consumer isn’t buying or cannot afford. So, how will you find the right customer for those products? Which terms should you rank for so that you land a high-ticket customer on that specific product page?
This is where our eCommerce SEO services come into play. We know how to optimize your store so that it is visible to almost every type of consumer. Whether they want to buy a $100 product or a $1000 product, we will help you place your eCommerce store in front of the right type of buyer.

Optimization of Your Entire Product Line

When we SEO optimize your eCommerce store, it will optimize your entire product line. If you have an expansive product line, it is important that your target audience finds your goods when they search online.
Our eCommerce SEO strategy will help optimize every single one of your products. Our strong on-page optimization techniques are one of the best to enhance your search results. We also make sure we provide the best SEO content to our clients and distribute that content on various social media platforms.
So, if someone searches for “memory foam cat bed,” they will not only find your website but also your products. )

Compete Against Your Competitors

If you are not doing SEO for your online store, forget about beating your competitors even 10 years from now. No matter how amazing your website looks or how attractive its web design is, without a solid SEO marketing strategy in place, you will never be able to outrank your competitors. This is what makes us stand out from other SEO companies.
We also analyze your competitor's SEO work, on-page optimization, and content strategy to boost your rankings.
Our eCommerce SEO agency will help you outrank your competitors every single time and for every search phrase that you're going after. When you work with us, we will develop a customized strategy that instantly places your business on the front line.

Long-Term Revenue

Paying a monthly retainer for our SEO services right now may not seem pleasant to you, but a few months from now, you will be thanking us. Moreover, you will have a close rate of almost 15% of all the leads that come through SEO. This is the bare minimum.
Also, SEO is an ongoing process and not an overnight ride. But one thing is for sure, it works and guarantees long-term sustainable results.
This is perhaps one of the many reasons as to why digital marketing is becoming a more trusted choice for eCommerce stores nowadays.
When you decide to work with our agency, you will notice the steady growth of your online store over time. Our goal is to help your company achieve its long-term goals, and we know that our SEO services can help you.

The Cost-Effective Way to Market

Do you know that traditional marketing strategies only have a 1.5% closing rate on average? They also happen to be extremely expensive.
On the other hand, search engine optimization is an extremely cost-effective way of marketing as it focuses on the keywords that your target audience is using. All you need to do is optimize your website for those keywords and watch the results roll in.
You could be saving hundreds and thousands of dollars that you are currently spending on expensive traditional marketing strategies and using them to grow and expand your online store. You can use SEO PPC advertising or email marketing to increase your overall sales and revenue. This is what makes us stand out from other SEO companies.

Useful Facts About eCommerce Stores

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If you have recently started a new eCommerce business or have been doing it for a while, here are some amazing facts about eCommerce that you may not know:
  • The eCommerce industry is currently growing at a pace of 23% per year and roughly 67% of Millennials prefer to buy online than in a store;
  • About 80% of Americans have purchased something online during the past month and 51% prefer to shop online; and
  • 59% of Baby Boomers have made at least one purchase online during this year.
Above all, a whopping 43% of all online retail sales go through Amazon and 46% of American small businesses do not have a website.
Simply put, you have already taken the first step to be ahead of the competition, all you need to do now is optimize your website and make it stand out from your online competitors.

We Want to Be Your Long-Term Strategic Partners

We don’t just want to sell you another SEO package. Rather, we want to be your long-term eCommerce SEO agency that helps you consistently grow your business every year.
We have a very efficient SEO reporting platform and you will have access to it to view monthly SEO reports that highlight tasks completed, upcoming tasks, statistics, progress reports, and much more.
Moreover, you will be able to see which one of our team members completed each task. Simply put, we will not leave you in the dark to wonder what’s happening with your SEO campaign and what’s going to happen in the future.
The custom monthly reports will give you meaningful insight into the KPI metrics, organic search traffic, audience behavior, conversion, and many other factors that play an important part in improving your overall SEO. We will make sure that we separate organic revenue from your SEO PPC campaigns and we can even customize your reports as you like.
Best of all, you will have 24/7 access to our amazing customer support. No matter what type of questions you have, our SEO team is always available to answer your calls or emails.
We also schedule monthly calls with all of our clients to walk them through a quick review of the campaign’s progress and assure them that everything is going smoothly.
Because we provide you with step-by-step business goals and how we intend to achieve them to help your business grow, you will feel confident and optimistic about your eCommerce SEO campaign. By the end of each month, we will review our goals and whether or not they have been achieved. This way, we stay on the same page as our clients and make sure that they are successful.

We Don’t Brag, We Deliver

Destiny Marketing Solutions puts together customized strategies that meet the unique needs of each client.
We believe in delivering proven results rather than bragging about our success stories. Your success is our success.
Our team of SEO experts will determine what exactly it will take to achieve your goals. Once we have crafted a high-level strategy, we will break it down into small processes and start implementing it.
We promise that we will help you grow your eCommerce business in terms of sales, conversions, revenue, profits, and brand authority.

FAQ

What is eCommerce SEO?

eCommerce search engine optimization refers to SEO for eCommerce websites. As compared to the traditional SEO techniques used for local businesses or affiliate websites and blogs, eCommerce SEO differs in the strategies and techniques that are used. It helps to improve the website’s ranking in the search results of search engines like Google, Yahoo, and Bing.

Why is SEO important?

In the past, not ranking for your most important keywords was considered OK. Now, it is a marketing must for every website, especially eCommerce stores as their conversions and revenue rely heavily on it. Think of your website as an interactive multimedia advertisement for your business. You cannot expect this advertisement to be effective unless you put it in front of the right audience. By doing SEO of your website, it becomes easy for the users to find your site and see what your business is about and what it offers.

How much do eCommerce SEO services cost?

The price of eCommerce SEO varies and depends on the agency and its plans. However, when you work with Destiny Marketing Solutions, you can expect these services to vary depending on the size of your eCommerce business. We also have customized plans for larger online stores.

How long does it take to see results?

There are several different factors that explain the time it takes to notice any significant results. For instance, the competitiveness of the industry you are in, your website’s age, where you currently rank, how strong your existing SEO profile is, whether you have been hit by a Google penalty in the past or recently, and your brand’s authority all affect how quickly you will see results. Also, the fact is that the majority of people never scroll past page two, meaning that even if you rank on page three for your main keywords, you cannot see any significant increase in your traffic until you hit page one. We mostly give a time frame of three to six months to our clients for seeing increased rankings and traffic.

Which online stores can use our eCommerce SEO marketing services?

Almost any type of online store can benefit from eCommerce SEO. At Destiny Marketing Solutions, we have been doing eCommerce SEO for the past several years and we have helped several brands from different industries reach page one of Google. We have worked with clients who use Magento, Shopify, Wix, Weebly, BigCommerce, Squarespace, Miva, WooCommerce, 3dcart, and Volusion.

Are there any guarantees?

While we promise our clients that we will take every possible step to deliver results, we believe that any SEO company that promises you guarantees for rankings is probably shady. Why? Google algorithms change frequently throughout the year, and unless we optimize your website as per those algo changes, you cannot see any improvements in your search rankings. However, we do provide a commitment to quality work, plus we have a solid track record of helping our eCommerce clients achieve measurable results.

What is the benefit of SEO for eCommerce stores compared to paid ads?

You might be wondering why not simply use paid ads and start driving traffic to your website? But, what about testing, lowering your ad cost so you are profitable, hiring an ads manager, setting a budget for your ads, and scaling your business? With SEO, you will be able to tap into the best source of traffic, which is absolutely free and highly-targeted.

What if your website has been penalized by Google?

Don’t worry! We have a solid experience in recovering websites from search engine penalties. Although it takes a bit longer to deliver results, as a lot of time is spent recovering the penalized website, especially if it is an eCommerce one, we will surely get you out of the hole and get you to page one.

What happens once you are ready to start working with us?

Once you have discussed the details of your projects on the FREE strategy call with us, the first step would be to estimate the monthly retainer for your campaign. This is based on the information you provide us with. We usually get back to you on this the same day to gather more details from you. We will then work with you to map out your long-term goals and match up the deliverables to help you get there.

What ROI can I expect?

Our goal is to help your eCommerce website get more target organic search traffic from search engines. Once the traffic increases, you will notice an immediate boost in your conversions. And, as we scale and grow your traffic every month, your ROI will keep on increasing.

Let Us Help You Increase Your Traffic, Sales, Revenue, and Conversions

Our eCommerce SEO company has helped hundreds of eCommerce business owners increase their organic traffic, sales, revenue, and conversions. We not only help you achieve better rankings but also maintain them consistently.
With our years of expertise, advanced SEO tools, and a strong passion for eCommerce SEO, your business can achieve new heights of online success.
Leverage our expertise for your eCommerce marketing campaign.
Contact us today at (888) 846-4937 and book your FREE, no-sales strategy call with us.
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