CyberCrime & Doing Time: Affiliate Movie Streaming Scam

Philippine Center for Investigative Journalism - A different EDSA story

The following article is a reproduction from an archived original found here, as the PCIJ website is no longer active:
https://web.archive.org/web/20190223012712/https://pcij.org/stories/a-different-edsa-story/
I have so posted this, prompted by this quote from then-President Obama, so as to remind who and how the seeds of illiberalism, a revival of interest in authoritarian rule and even the rehabilitation of the image of the Marcoses, were partly began by a small bunch of vloggers also exploiting the growing popular interest in conspiracy theories on social media, and increasing discontent and annoyance towards the unsure democratic footing of then-President Aquino's administration, who promised a brighter future and prosperity to all Filipinos.
Ironically, Aquino, unlike some of his predecessors, did not pursue legal action towards some of online detractors mostly perhaps out of his respect for freedom of speech, guaranteed by the Constitution. Also, some of the personages mentioned in this article then dismissed the growing neo-reactionary movement as incapable of causing greater damage.
Now the very dark ideas that these vloggers have proselyted in 2012 has taken this country from what was then a nation growing up, becoming assertive and clearly independent, to one that is now becoming a vassal, puppet state ruled by shameless kakistocrats and plutocrats. And that generation, not just generations before them, which endorsed those ideas in 2012, then voted in a demagogue cowboy to power in 2016 who promised instant wealth and security, are now facing the very mistake they brought upon them.
A different EDSA story - Short memories, unfinished businesses
by Ed Lingao
Friday, February 24th, 2012
THERE IS another version of the EDSA People Power story, but it is one that EDSA veterans aren’t liking.
In this new version, former President Ferdinand Marcos is portrayed as the real hero of EDSA for refusing to fire upon the assembled crowds in February 1986; EDSA was a gathering of military adventurists, veteran professional protesters and communists, and hakot crowds; and Corazon Aquino stayed tucked away in the safety of Cebu while unwitting civilians put their lives on the line.
Marcos is hailed as the one who built massive infrastructure projects and rebuilt the economy; he is also the one who turned back the communists at the gates of Malacanang by declaring Martial Law. In addition, Marcos is portrayed as a close friend of oppositionist Benigno ‘Ninoy’ Aquino Jr., whom he jailed during Martial Law. In fact, this version says, Marcos and Ninoy would even chat with each other using scrambler telephones. As such, Marcos could never have ordered Ninoy’s assassination.
As the nation marks the 26th anniversary of what the world has come to know as the People Power Revolution, young Filipinos who never experienced the events of February 1986 are left wondering again what all the ruckus is about. But what is most striking is the fact that this alternate version of the story is one that more and more young Filipinos are tuning into – and apparently identifying with and liking.
This new version of the People Power story is being told over the Internet through social media sites, in a nine and a half minute video that seems like a cross between the Angry Birds game and the movie ‘Gladiator,’ with heart-pounding music, bold primary colors, and moving graphics, yet with simple lines of text that are well attuned to what one viewer calls the “Powerpoint generation.”
Hidden truths?
Titled “Ninoy + People Power: Hidden Truths the Media is not Telling Us!”, the video began gaining popularity in YouTube by the middle of last year and has since become viral. It has appeared or has been reposted in numerous websites and YouTube channels, and pops up repeatedly in FaceBook.
The video’s creator, who calls himself Baron Buchokoy, maintains a YouTube channel called PinoyMonkeyPride. As of mid-February, the video that was posted in Buchokoy’s YouTube account in June 2011 already has more than 200,000 views. Buchokoy implies that the video has had more views, saying that the video in fact was just re-uploaded “since the powers that be hacked and removed it recently from YouTube.”
This is proof, Buchokoy says in his introduction to the YouTube video, that “someone or some group is trying to hide the truth.”
“Please spread the message,” he adds. “Marcos is the least suspect in the Ninoy assassination and that only 2% of the 1986 Philippine population attended EDSA People Power. Let’s end Filipino ignorance. It ends now.”
IN THE past, such assertions had merely been dismissed as rumblings of Marcos sympathizers keen on putting their own spin into the history books to rehabilitate a fallen icon.
“The points are not very new,” says Mon Casiple, executive director of the Institute for Political and Economic Reform (IPER). “These came out immediately after the assassination of Ninoy and right after EDSA 1.”
“All these arguments were made by Marcos-aligned groups,” Casiple says. “It is a mixture of truth, lies, omissions, and, of course, a little bit of popular handling.”
“That falsification or distortion of history may go some length, but it is like you can change the perception of Hitler and the Nazi regime,” comments Rene Saguisag, former spokesman of then President Corazon Aquino. “You saw the human rights violations and the plunder committed by the Marcoses during their merciless martial rule.”
Old version, new traction
But if the number of views and the lively and passionate comments on YouTube are to be any indication, this new “old” version appears to be gaining traction with the youth. Too, the video is told in the language and the pace of the Net and video generation, something that neither pro-EDSA nor pro-Marcos proponents were able to maximize before.
“It’s effective,” says 20-year-old Darlene Basingan, a PCIJ intern from De La Salle University in Cavite, after watching Buchokoy’s video. “Marcos was portrayed very negatively in the stories I had heard about EDSA. So I wondered if it could be true that everything about Cory was positive. Now I have been enlightened as to the truth after watching this video.”
She says Marcos “wasn’t all negative” during the uprising. “Hindi naman pala niya gusto atakihin ang mga tao (He didn’t want to attack the people).”
“This should be viewed by the youth,” says Basingan. “I suppose everything said here is true, based on facts, and not just someone’s imagination. If that is the case, this should be seen by other youth so they can have a bigger perspective of People Power.”
“This is the only time I learned about this,” says JB, a sophomore computer science major. “I had never seen or heard about these things in any documentary. Not everything we heard about EDSA was true.”
In Buchokoy’s YouTube account, a post by MrLangam read, “I used to be fooled by our history teacher using a false book.”
“The only thing I can say is that this country needs a new Marcos, and history needs some revision,” said Maimiewow.
“I cried after watching this video… this country is dying,” said Dyna1226. “Like a patient with cancer stage4.”
Meanwhile, anelio21 said, “Dami na nating nagising na mga Filipino dahil sa video na ito. Maraming salamat sa gumawa nito (There are a lot of us who were awakened with this video. Thank you to the one who made this.).”
Yet while the comments were overwhelmingly in favor of the video and its message, not everyone has been a happy fan. Said genocide222: “Most people who are commenting here are probably too young to really know what happened so please just don’t comment. Cory had a country that were in ruins in every aspect and was destined to fail, Marcos on the other hand came in with an economy that was one of the best in Asia and he just built on that, and he did a good job on that. I just think he became obsessed with the idea that he is the savior? of the country and did not want to let go. That’s why he was threatened by Ninoy.”
Macoy, Ninoy ties
THE VIDEO is divided into three parts. The first part opens with the accomplishments of Ferdinand Marcos during his 21-year reign, including the building of structures like the San Juanico Bridge, the Philippine Heart Center, and the Cultural Center of the Philippines. Marcos, the video says, built more roads, bridges, and schools than any of the other presidents who succeeded him combined; the exchange rate was two pesos to the U.S. dollar, and the country had supposedly become self-sufficient in rice. The video transitions to Martial Law, where Marcos throws suspected communists in jail, including his main opponent, Ninoy Aquino.
The video then relates how Marcos did not implement the death penalty on Ninoy, and even allowed him and his family to travel to the United States. The video goes to some length, using quotes and video clips, to show that Marcos and Ninoy had a special relationship that was “intentionally silenced in Philippine history.” Buchokoy then asserts that Ninoy was never a threat to Marcos, and that Marcos had selected him as his successor.
The second part sets the stage for the EDSA revolt. Marcos won in the 1986 snap elections even though, the video says, there was massive cheating on both sides. When then defense minister Juan Ponce Enrile and Police Constabulary chief Fidel Ramos break away from Marcos, Buchokoy says that “Cardinal Jaime Sin called upon innocent Manilenos, hakot crowds, communists, curious civilians, and the yellow army” to assemble in EDSA.
There were four elements in EDSA, Buchokoy says: an “absent leader” who was identified as Cory Aquino; “zealous nuns”; “veteran professional communist protesters”; and “catholic (sic) civilians” summoned by Sin.
“EDSA revolution was only peaceful and non-violent because of one completely ignored and silenced fact,” Buchokoy says in his video. And this was that Marcos ordered the marines “not to attack.”
In the last part of the video, Buchokoy says the “old oligarchy that Marcos abolished” was back in power, controlling industry and the media and demonizing everything about Marcos. Twenty-five years after EDSA, Buchokoy says its legacy is “monopoly of the oligarchs, hegemony of the media, mediocre life of the middle class, and eternal suffering of the poor.”
Gloss & drama
Veteran television news producer and blogger Paul Farol says there is no denying that Buchokoy’s video was successful in pushing its message across to the youth.
“When I first saw it, I actually had to stop myself from buying into everything it was saying,” confesses Farol. “It was so well-made, it was glossy, it was sexy, it had all the elements, it had dramatic tension, it had imagery that played out the story well. And it did not do it with a voice over or anything like that. It was just images and words and sound bites.”
University of the Philippines professor and former student activist Vim Nadera also says it’s a far cry from all the other documentaries or stories made about EDSA.
“The one who made this comes from the Powerpoint generation,” he says. “The style indicates someone young, not someone from our generation who relied on the mimeograph.”
Speculating that the videomaker could be as young as his students, Nadera says that the text is laid out like poetry — “line by line.” He explains, “If you’re looking for a fair, deep, or accurate message, this is not the kind of sentence form you would use. It is like poetry, with line-by-line cutting. I suspect a youth made this, and he fit everything into the space that can be handled by a cell phone or an Ipad.”
“IT IS a professionally made video, the one who conceptualized this knows his stuff,” says political analyst Casiple. “He observed the rules of mass communication: give just a hint, nothing heavy-handed; it tried to portray itself as balanced.”
This, Casiple says, is where the danger lies: In presenting itself as a balanced account of EDSA, the video liberally uses facts and quotes out of context. For example, says Casiple, it may be wrong to portray EDSA as a gathering of professional communist protesters when the communists themselves were divided over EDSA.
“The context at the time was that the communists had a boycott stance,” he says. “They actually have a problem politically on how to identify with EDSA. And in history, it’s clear that there was a debate about it within the movement.”
“The communists stayed away and admitted that they committed a blunder,” says Saguisag. “In other words, when they say people power, it was really the people, it was not military power or communist power, kundi pami-pamilya na handa magbuhos ng dugo para sa bayan (but families that were ready to shed blood for the nation). That was the time we were asking what can we do for the country, and not what the country can do for us.”
Twisting truth
Nadera’s objection is more fundamental. His sector, the youth, was not even included in the video. He says that he is upset that he wasn’t among those included by the videomaker as having joined EDSA. “He didn’t include me,” he repeats. “There was no youth or student seeking change.”
On the point about Cory Aquino being in Cebu during EDSA, Casiple says the facts had never been in dispute. When Enrile and Ramos announced their breakaway from Marcos on Feb. 22, 1986, Cory Aquino was in a convent in Cebu. “That’s also clear in history, Cardinal Sin was the one who called for EDSA,” says Casiple. “What’s not debatable is that Cory was identified by the people as part of EDSA.”
“There’s a certain twisting of the truth,” he says, “because the video cites actual video and actual quotes, but they’re all out of context. If you’re not careful and you don’t know your history, you can be easily convinced (by it).”
INTERESTINGLY, THE person responsible for all this renewed debate about EDSA has not even revealed himself. For all the attention he has gotten, no one seems to know Buchokoy’s real name, his affiliations, or if he is one person or a group of persons.
“Why doesn’t the creator of this video identify himself? By keeping himself anonymous, the video creator is no different from the other “propagandists” he is? railing against,” said tetablanco in Buchokoy’s YouTube channel three months ago.
In his YouTube channel, Buchokoy described himself as a 35-year-old artist who is “fighting against ignorance in Philippine society through the utilization of graphic materials such as animations and comic strips.”
“This Filipino visual artpiece is created, authored and directed by a conservative Filipino citizen residing in the Philippines,” Buchokoy said. “This video is not Marcos propaganda. It is all about what media is not telling us. After 25 years, it is now obvious that Cory administration is more violent with more journalist dead in her 6 year term compared to Marcos’ 29 years. She also suffered 8 coup attempts which is a reflection of her administrations rampant corruption.”
Buchokoy’s videos in PinoyMonkeyPride have already had a total of 2.1 million views, with 11,909 subscribers. Buchokoy’s channel contains 25 videos, all of them running along similar themes critical of EDSA, the Cojuangcos and the Aquinos, of economic and political policies implemented since 1986, and of the influence exerted by television giant ABS-CBN and the broadsheet Philippine Daily Inquirer on the public and on the government.
PR’s handiwork?
Farol is one of a few who have been in contact with Buchokoy in the past, and only then, it was done through private messages on the Net. Even he is not clear who Buchokoy is or who he represents.
“Some part of me thinks Baron may or may not be just one person,” says Farol. “The work he did I think he cannot do it by himself, unless you have help. Maybe he is working as a group.”
In one message last year, Farol told Buchokoy that a reporter wanted to schedule an interview with him. Buchokoy replied that he would rather remain anonymous. “He said, ‘It is better that no one surfaces, so that people just focus on the work and the message that I’m trying to give’,” Farol recounts.
Casiple, however, believes that Buchokoy is the product of a well-funded production house contracted by a public relations firm whose message is simple: “Si Marcos ay para sa tao, at ang lahat ng nangyari, including people power, were plots against the people (Marcos was for the people, and everything that happened, including people power, were plots against the people).”
Says Casiple: “As a propaganda video, nag succeed siya.”
The PCIJ tried to get in touch with Buchokoy through his Facebook and YouTube accounts, but there was no reply.
Another blogger, Warlito Vicente, who goes by the online name of BongV, says Buchokoy is an animator for “a firm that contracts animation from overseas.” Vicente says Buchokoy preferred to use a pseudonym “as he is cautious about security – you know how it is in the Philippines.”
Flaws in psyche
VICENTE SAYS Buchokoy merely translated into video some of the ideas that he had seen in the websites antipinoy.com and getrealphilippines.com, which he supports. The two websites are not purely political websites. In fact, they are meeting places for politically and socially active Filipinos who have a critical take, not only of Philippine politics, but of Philippine society, culture, and current events.
“Their thing is about critical thinking, not politics,” Farol says. “Although some have adopted more political lines like economic liberalization, parliamentary form of government, and decentralization. They look at the flaws in the Filipino psyche and highlight them so that other people look at it and try to change it.”
Farol dismisses any insinuation that the sites’ active members are pro-Marcos and anti-Aquino. “They are not anti-Noynoy or anti-Cory, but it is very convenient for them to have these characters to dissect, to use Cory as a symbol of what may be wrong in the country,” he says. “There are a lot of people in that group that are anti-Marcos also.”
He also doesn’t think that Buchokoy’s take on EDSA is a rewriting of history. Says Farol: “I think everyone came from EDSA with their own story. Each person who walked between the length of those two camps came out with their story. Maybe this is Baron’s story. Maybe his parents were there. Maybe he heard the story and absorbed it and then made his own story about EDSA. One view of EDSA is no more valid than the other views of EDSA.”
Nadera and Casiple acknowledge that Buchokoy’s identity is not as important as his message, and its impact on a new generation that never experienced EDSA and live through it only through the little they find in the history books.
Promise, results gap
“We did an analysis of the textbooks in the Philippines,” Casiple recounts. “For the period covering martial law, there was a deafening silence by the textbooks on the human rights violations. They treated it like an ordinary period of any presidential term. Edsa was never given a special place.”
He says Buchokoy’s video taps into the yearning and frustrations of the youth for a better life. After hearing all the promises of EDSA that the older generation like to talk about every time February rolls around, many youths feel alienated and at a loss. If EDSA was such a good thing, Casiple notes, then why are we were we are today?
“They see that there are the same problems like corruption,” he says. “What tie them together are aspirations, but there is a twist. They go by the results, not the process.”
“If that trend is not reversed,” says Casiple, “in a few years, we will have a majority of voters who did not go through that period, and who therefore, will be susceptible to videos like this.”
Saguisag for his part says he is not worried, and that there is enough evidence around of Marcos’s dictatorial rule, if only people would bother to look. “I feel confident that this video will not gain a far reaching effect because the relatives, friends, and grandchildren of the victims of Marcos are still here,” he says. “It will not succeed. I hope not. I do not want my grandchildren apologizing, saying my grandfather was stupid for fighting against a hero.”
Not quite finished
But Nadera says the success of Buchokoy’s video is still a reminder to Filipinos that we live in a country of “short memories” and “unfinished businesses.”
“It is the fault of our generation that should have cared for the torch of EDSA,” he says. “We neglected it because we thought that it all ended after we got rid of Marcos. It is easy to get the medal, but to be worthy of wearing it always is another thing altogether. The same goes for our victory in EDSA. It should not have ended with the ouster of Marcos.”
“There is a shortness of memory because there are no reminders,” says Casiple. “If all you know of Marcos is that he is a great speaker, or that he is handsome, well, you are dead, because you do not know roles these people played in the history of the Philippines.
“Some people have realized that when something happens like EDSA, it is not the end of the road where everything is resolved and the hero goes off to lalala land where everything is made of gold,” Farol says. “Democracy is a continuing struggle that is never finished. People must challenge the views out there.”
“Maybe,” mulls Farol, “Baron is challenging the view that Cory gave us democracy. And that is his view, and it is his right.”
Nadera agrees with Farol, but adds one more point. Baron Buchokoy may be critical of the democracy that came after EDSA, but it is the same democratic space that he now uses to have his voice heard. Points out Nadera: “In the time of Cory, you could just criticize her, and you would hear all sorts of things, that she was an ordinary housewife who knew nothing. But you would not be jailed for that.”
“That is democracy, that is what Cory’s government gave us, and that is the legacy of EDSA,” he says. “That you can criticize all you want without fear, just as this video is doing.” – With additional reporting by Winona Cueva, PCIJ, February 2012
submitted by LecheKaFlan to Philippines [link] [comments]

Are you unsure how to get your first 1000 customers? Here is a list of the 12 marketing channels. For each distribution channel, I included proven strategies to help you get your first 1,000 customers.

tl;dr - I'm often asked by startup cofounders three questions:
  1. "What are the different marketing channels?"
  2. "How do I get my first 10/100/1,000 customers?"
  3. "There are sooo many marketing channels. What channels should I focus on first?"
I wrote this guide to explain the 12 major marketing channels. You'll find three strategies/case studies per channel to help you get your first few customers. I then talk about the two types of marketing channels.
Finally, I end by helping you know how to prioritize the channels using the "ICE framework." ICE is the prioritization method used in startups like Facebook, Uber, and Pinterest. I've used it for small startups (under 10 employees) and even a non-profit, so it should work for your startup.
This article was originally written on my website (which you can view here), so my apologizes if the formatting isn't perfect. Got questions? Feel free to drop a comment and I'll do my best to answer it!
Enjoy the read :).
Right now, your startup has one mission.
It isn’t to become the next $1 billion startup. (Though that may come in time). It isn’t to make a difference in the world. (Though you may make a meaningful impact). Nor is it to raise your next round of venture capital. (Though your team may need to do so to complete your mission).
Your mission right now, if you choose to accept, is to find a scalable business model.
As a part of finding a scalable business model, you need to tap the right marketing channels. That’s it.
Of course, that’s easier said than done. What works today may not work tomorrow.
Not too long ago, marketers were all raving about:
  1. Use social media sites like StumbleUpon, Digg, and MySpace.
  2. Writing articles daily on your blog.
  3. Using QR codes to promote your business.
While specific trends and tactics come-and-go, marketing channels will always be around.
If you want to get more customers, it’s helpful to understand each marketing channel. And not only should you know how a marketing channel works, but why it works.
In this article, I’ll share with you the twelve major marketing channels. I’ll then provide a few case studies and strategies for you to test to grow your business.
Note: The book Traction: How Any Startup Can Achieve Explosive Customer Growth shaped much of this article. If you want to become better at getting and retaining customers, I recommend reading both.

Here is a list of the 12 major marketing channels of mass distribution:

  1. Business Development and Partnerships
  2. Paid Advertisements
  3. Sales
  4. Search Engine Optimization (SEO)
  5. Virality and Network Effects
  6. Community Marketing
  7. Content Marketing
  8. Email Marketing
  9. Engineering as Marketing
  10. Press
  11. Social Media
  12. Trade Shows and Offline Events
Warning: The following advice may lead to insane amounts of business growth. Please consult a lawyer, attorney, or doctor before attempting this at home. Each marketing channel has different pros and cons. Your mileage may vary.

1. Business Development and Partnerships

Business development is often a gray and ambiguous term. Some equate it to sales. Others simply say any partnership is business development.
Here’s how I define business development.
*Business development is creating long-term value for your startup by partnering with anyone in your market. *This includes other businesses, influencers, and media outlets.
The focus of this channel is on the exchange of value through the partnership. This channel also includes partnerships from influencer marketing and affiliate marketing.
The goal of each partnership is long-term value.
It should not be a one-and-done transaction. Sure, you might get some money from your first co-promotion. But the highest ROI comes from finding new opportunities from the same partnership.
As a result, partnerships often are a slower channel to scale.
The partnership may or may not include paid compensation.
Keep in mind the relationship will change if you pay the other person. Further, there may be certain expectations a person has about the partnership. This expectation may also change by industry.
For example, an influencer is more likely to promote a blog article for free. But I’ve had a few influencers request I pay them to promote my article. The same influencer who was willing to promote an article for free may expect payment for directly promoting your product.
Offering payment when the party does not expect it may be offensive. And in another scenario, it’s a delightful gift.
Here are some strategies and case studies you can use for partnerships:
  1. Find similar companies and offer one product as an add-on bonus. Chris Gimmer shares his story on Snappa’s partnership with LeadPages here.
  2. Find large companies that have app directories or marketplaces. First, integrate your tool with their tool. Then submit your application to directories. Examples include Shopify’s App Marketplace, Intercom’s App Store, and Zendesk’s App Directory. This was a core part of the early growth for CartHook and for BoldCommerce.
  3. Put together a product bundle for news sites and conferences. Learn how Noah Kagan did this with AppSumo by partnering with Imgur and Reddit here.

2. Paid Advertisements

At the dawn of the Internet, people rallied around old marketing channels with new names:
  1. Influencer marketing (celebrity endorsements began in the 1760s).
  2. Content marketing (Ben Franklin printed Poor Richard’s Almanack in 1732).
  3. Email Marketing (mail order catalogues began in 1498).
Then advertising began to move online. Old advertising channels like billboards, newspaper ads, and radio commercials are now a thing of the past.
Or are they outdated?
Believe it or not, according to the OAAA, out-of-home advertising reach a new record high of $8 billion in 2018:
Image
(Image Source)
I bet you didn't see that one coming.
Paid advertising has several mediums, which I’ll categorize by offline and online ads. Offline ads include TV ads, radio ads, billboards, magazine ads, newspaper ads, and bus ads.
Online ads are also called pay-per-click (PPC) ads. This includes:
  1. Search engine ads (ads on Google, Bing, and other search engines)
  2. Social media ads (ads on Facebook, Twitter, LinkedIn, YouTube, Reddit, and other social media sites)
  3. Display ads (banner ads you see displayed on websites).
  4. Media ads (ads and product placements which are in video games, movies, and other media).
  5. Email ads (ads you see when using your email, such as Gmail).
  6. Newsletter ads (ads in email newsletters)
The benefit of paid advertising is if you have an unlimited budget, it’s easier to scale this channel. It’s an excellent channel to test your messaging, get feedback, and iterate quickly.
But as fast as advertising comes, so too it also disappears fast.
There’s a limited window of exposure because ads rent space. Marketing on other channels gives you an asset that stays up as long as you keep them up.
As your ad spend scales, it becomes more expensive and harder to track. In turn, paid ads can also cover up underlying problems.
Andrew Chen, an investor at Andreessen Horowitz, shared how a startup’s paid cost to acquire a customer can be off as much as 2-5 times what it should be. (Source)
Further, you often do not build a relationship with the customer.
As a result, advertising works best for impulse buys or products which offer fast value to the customer.
For SaaS startups, paid ads are often a secondary channel that supports content marketing.
But for eCommerce products, paid advertising is often the first scalable marketing channel. This is because eCommerce will likely sell products which bring delight faster.
Here are some strategies and case studies you can use for paid advertising:
  1. Media outside the home often will not sell every available ad spot. If it’s not sold, it’s a lost opportunity. This allows you to negotiate for remnant advertising. Tim Ferriss has an excellent article on this here. I used this approach to get $10,000 in billboard space for $2,000. If you run other ads, use your successful campaigns to inspire your billboards.
  2. Create a single keyword ad group (SKAG). [1] Run ads to a dedicated landing page on that topic, optimizing the landing page for SEO. This allows you to continue getting traffic after turning off ads and create a message match to improve conversions. I’ve seen click-through rates (CTR) between 1-9% on SKAGs. For one client, after removing the three worst campaigns, all SKAGs were over 3% CTR. Unbounce has an excellent resource on the importance of message match here.
  3. Create a normal social media post and work with relevant influencers to promote your post. Then promote using an ad so you leverage the social proof from the influencer’s promotion. Learn how to work with influencers on my old marketing site here. And learn how to edit Facebook ads and keep your social proof here.
_[1] Unfamiliar with SKAGs? Let’s say you wanted to sell Ultimate Frisbee discs. In one ad keyword group, you would use three keywords: _
  1. _+ultimate +frisbee _
  2. _“ultimate frisbee” _
  3. _[ultimate frisbee]. _
If an unrelated keyword pops up such as “ultimate frisbee rules,” you move it to your negative keyword list. And if a relevant but unrelated term pops up such as “best ultimate frisbee brands,” you can create a new SKAG and send traffic to a new landing page.

3. Sales

Effective marketing is nothing more than salesmanship in ink. While marketing sells on many-to-one, sales specialize in hand-holding customers one-on-one.
Sales is the process of generating leads, qualifying them, and turning them into paying customers.
Now perhaps you’re wondering, “If marketing is effective salesmanship at scale (many-to-one), why should I hire a salesman?”
Contrary to what most SaaS entrepreneurs believe, sales is a primary scalable channel.
First, sales can accelerate the process marketing starts. Without a proper nurture sequence in place, it can be slow moving a prospect down your funnel. A salesman or woman specializes in moving them faster through the funnel.
Second, big customers often need a sales process. When you’re selling a high-end or enterprise product, it’s common to have a salesman giving the customer the red carpet treatment.
*While sales will help speed up landing big customers, it’s not without a major cost. *
Most suggest hiring at least two sales reps. If they work on a team, one will generate and qualify leads while the other closes them. If you favor competition, you can put the two against each other. Two full-time salaries are more than what you’d pay for most marketing agencies.
How cheap can your product be and afford to have a sales team?
If you have a repeatable sales model, a sales rep has three limits:
  1. The number of calls or demos in a day.
  2. The demo-to-close ratio.
  3. How much you’ll pay to keep the salesman.
Jason Lemkin of SaaStr, a SaaS founder, enthusiast, & investor offers this advice:
(Source)
But that’s not all!
If you maximize your current leads and play your cards right, you can bring in a sales rep for a $99/month product.
Lemkin continues:
But, still, we dropped the price point (necessary) for inside sales to $99. And it worked. Why?
I’m not saying you can build a whole inside sales team around a $1,000 ACV or $99 price point. You can’t. The lowest you can probably go on average is $3,000, based on the math above, and that’s if you are hyper-efficient.
If you aren’t, bump that up to a $5k ACV to account for overhead, waste, turn-over, etc.
Here are some strategies and case studies you can use for sales:
  1. Find people who shared a how-to article related to your product on Twitter. You can use Buzzsumo or Ahrefs to do this. Find their email using a tool like VoilaNorbert. Send them an email and pitch your product. Bryan Harris and two of his students did this to pitch their services, which you can check out here.
  2. Find a list of your competitors. Use a tool such as NerdyData or BuiltWith to find customers who use your competitor. [Send them an email](growthramp.io/articles/email-outreach-program) asking if they’ve experienced common problems with the product. If possible, leverage the names of similar customers you have to the prospect. Nathan Barry did this to take ConvertKit from $1,300 to $725,000 in monthly recurring revenue. Learn how he did that here. More on how to use NeryData here.
  3. If you’ve pre-sold your product, create a customer persona for each person who bought your product. Then use LinkedIn search to find similar people and pitch your product. You can find their email on their profile when you click contact info. If you get real fancy, you can create a video pitch on how your product will benefit them. Learn how Devesh got over $13,000 in recurring revenue doing something similar here.

4. Search Engine Optimization (SEO)

If you have a question on how to do something, where do you turn for an answer?
More than likely, you will turn to a search engine.
This channel includes traditional search engines like Google, Bing, and Yahoo. Most SEO agencies and consultants focus on Google’s search engine because it provides the most traffic.
It also includes popular, but niche search engines like Amazon and YouTube search optimization.
*Scaling SEO can be slower than other marketing channels. *
The key to getting faster results for SEO comes from mastering three areas:
  1. Doing keyword research to find high volume, low difficulty keywords.
  2. Creating the content on that topic which benefits both the customer and Google.
  3. Getting enough links from authoritative websites to be an authoritative article on that topic.
Keyword research helps you learn how often people search for a phrase. It will also inform how competitive it is to get search traffic from that keyword phrase.
In my article, “No Keywords Easy to Rank For? I Call ‘Bullcrap,’” I outlined a simple process to find high volume, low difficulty keywords. Here’s a quick summary of the process:
  1. Do a Google search for your keyword or topic.
  2. Take the first 3-5 articles listed on Google.
  3. Put these into an SEO tool that finds the keywords the page ranks for, such as Ahrefs.
  4. Sort the keyword list by volume.
  5. Filter out keywords not in the top 20 spots. You should also remove keywords with too high of a difficulty score. For Ahrefs, my recommendation is 30 or less for new websites.
When doing keyword research, it’s also important to understand a person’s intent when searching for a phrase. Understanding search intent will inform how long it will take to make a sale.
If someone searches “What is copywriting?” in Google, they are likely looking for basic information. But if that person looks up “copywriting services in Spokane”, they probably want to buy copywriting services from an agency in Spokane.
*Next, you’ll want to create in-depth content to answer people's questions and objections on that topic. *
To do this, content strategists often source ideas from other content. For example, you could:
  1. Go to your customers and list out the questions they have.
  2. Go to Quora and search for questions on your topic.
  3. Go to Reddit and look for articles with a high number of upvotes and comments.
  4. Go to relevant Facebook groups and look for questions people have.
  5. Go to relevant Discord and Slack groups and look for questions people have.
Once done, share everything relevant to this topic. Articles on Growth Ramp often are between 1,500 and 3,000 words.
*After you’ve created your content, you may need some authoritative links. *
Why are links important to improve SEO?
I’ll answer this question with another question.
When you write a research paper, how do you know the information is accurate? You cite your sources. On the web, people cite sources by linking to different pages.
Google’s search engine puts pages with the most relevance to your search higher up. That’s why you want in-depth content. But Google also prioritizes relevant content with more links.
So if an authoritative site like Harvard University or Microsoft cites your article, Google will likely rank it high in their results.
Here are some strategies and case studies you can use for SEO:
  1. After doing competitive research, create landing pages that compare you to your competitors. Potential customers will want to know how you are different from other products out there. It’s one of 10 questions we’ve found customers ask before buying a product. These pages will allow you to educate the customer and add your voice to the conversation.
  2. Create a survey using a tool like Pollfish. Write an article on the original research and promote it. In a 2015 survey by BuzzSumo and Moz, the team found research-backed articles get a lot of traffic and links. This is how Orbit Media got over 430 links in six months.
  3. Similar to what I wrote in “No Keywords Easy to Rank For? I Call ‘Bullcrap,’” you can find easy-to-rank keywords by analyzing your competitor’s content. Plug a competitor into an SEO tool like Ahrefs. Then filter any keywords with a keyword score of 30 or less. You may also want to search for a broad keyword in the results too. Organize the list by traffic, and voila! Instant fast ranking results.

5. Virality and Network Effects

Virality isn’t just when your cat video hits the front page of Reddit or Youtube. It’s about optimizing the time it takes a customer to invite or refer more friends to your product. This is known as a viral loop.
A viral loop happens in three ways:
  1. A customer discovers your product and enjoys it.
  2. This customer then shares your product with other people. Ideally, they share it with your potential customers.
  3. A potential customer buys the product, enjoys it, and shares it with their friends and coworkers.
The more customers who share your product who become customers, the better the viral loop. To measure your viral loop’s effectiveness, you can use a viral coefficient.
David Skok, a venture capitalist at Matrix partners wrote an excellent article on understanding the key variables of viral marketing.
Viral loops are most common in referral systems and network effect products like Facebook and LinkedIn. Network effects occur when there is an increase in value with each new customer using your product.
Virality and network effects are not the same.
Many things can have viral effects without having network effects. Buzzfeed and Upworthy are relentless at improving virality. But that does not mean they have network effects.
And products with network effects don’t always have viral effects. Any of these marketing channels could bring people into the network effect. Facebook used community marketing to get an Ivy League college student to join in its early days. A B2B marketplace might use content marketing to attract their audience.
Unfortunately, while getting free users is valuable, it’s also hard to create viral loops and network effects.
It’s difficult to engineer a viral loop for any product. And virality is even more difficult for SaaS products.
Andrew Chen suggests a viral product should be:
  1. Social in nature.
  2. Has high retention with daily usage.
  3. Applies to many job titles within an organization, so that anyone can use it.
  4. Invites travel through a new channel with a compelling pitch.
  5. Targets extroverts.
Network effect products must have certain features built into the product to create a network effect. At that point, you need to seed the network.
A network has almost no use when no one uses it. How valuable was the fax machine to the first person who bought it? And even with 100 fax machines, if these users do not send messages to each other, the machines were glorified paperweights.
Viral loops and network effects are valuable. The VC firm NFX argues that 70% of the value in tech comes from network effects. Both viral loops and network effects can bring in free customers. The challenge is getting those customers in the first place.
Here are some strategies and case studies you can use for virality and network effects:
  1. Attract customers with a tool that works without a network effect, then keep them engaged with your network. Chris Dixon talks about the philosophy of this approach here.
  2. There are many ways to solve the chicken-or-egg problem in marketplace network effect startups. Here are 19 tactics to try.
  3. To improve your referral campaigns, provide a reward to both parties. Dropbox’s referral program is a famous example of two-sided rewards. Learn about their referral program here and here.

6. Community Marketing

Community building involves building direct relationships with your customers and potential customers. Developing deeper customer relationships can result in increased activation, retention, and referrals.
One challenge of community marketing is not having an existing audience to start your community.
If you don’t have an established audience, you can become a prominent member of another community. Then use relationships you build in other communities to start your community. Forums, Facebook groups, and Reddit communities (called subreddits) are some of the fastest ways to build relationships in your industry.
Building a community is difficult, but the rewards can be massive. Reddit, Wikipedia, and Stack Exchange are startups built on the community they created.
Here are some strategies and case studies you can use for community marketing:
  1. What’s successful in one community will often be successful in another community. Find what top influencers share on social media and adjust it to fit your context. With the right message, you can promote the same message in other communities.
  2. Use communities to promote your community. The Facebook group Client Science promotes its community by writing articles on Reddit. You can check out their articles posted by BenJackGill. This article received over 700 upvotes.
  3. Create a community on a different type of channel for people already in a community. Reddit has many Discord and Slack groups. /startups has a startup Discord server. At the time of this writing, they promote this community at the top of their subreddit. /bigseo has an SEO Slack group. At the time of this writing, they promote this community in the sidebar of their subreddit. You can do the same by creating a community for a subreddit.

7. Content Marketing

When was the last time you read an article online? How about the last time you heard a podcast? Or perhaps watched a video?
Content marketing spans a wide range of mediums. It includes articles like the one you’re reading to infographics, videos, and podcasts.
When done right, content can help you:
  1. Educate the market.
  2. Build an email list of excited customers.
  3. Land publicity.
  4. Build relationships.
  5. Build your brand.
And so much more. Popular venture capitalists like Mark Suster, Paul Graham, and James Currier are well-known because of their blogs.
Further, you always have the content. Once you spend on advertising, that’s it. But you can get customers from content for years to come.
Unfortunately, content marketing often requires knowledge of another channel to become successful. As such, it’s often slower than other acquisition channels. That is unless you have a solid content promotion system in place.
SEO and social media tend to be the two most common ways of getting traffic to your content. Email marketing is also common to get people to become repeat visitors to your content. But you can also create a paid content funnel using ads, an article, and premium content to get an email address.
Here are some strategies and case studies you can use for content marketing:
  1. Want to find content practically guaranteed to go viral? Go to Reddit and search for your topic. Find articles with a ton of upvotes and comments (aim for at least 100 upvotes, or 250 for bigger subreddits). Write a similar topic on your blog, putting your spin on the topic. Then promote it on Reddit and other sites.
  2. Search for “top X blogs” or “best X blogs,” where X is your industry. Offer to sponsor these bloggers money to review your product. Learn how Noah Kagan paid bloggers $500 to review Mint.com from 0 to 100,000 in six months here.
  3. According to BuzzSumo, two types of content that get a ton of traffic and links are research-backed articles and opinionated journalism. If you can’t get enough survey responses, you can use sites like Pollfish for this information. Learn how Orbit Media got 430 links in six months here.

8. Email Marketing

Email marketing is often declared to have the highest ROI for marketing channels.
Image
(Image Source)
Not only can you use it to find new customers, but you can also use it to engage (activation), retain, upsell (revenue), and generate referrals.
Because messages from your company are right beside updates from friends and family, email often feels very personal. When done wrong, the email will also make people feel angry, damage your brand, and decrease future email deliverability rates.
Keep in mind it’s also difficult to get a large enough email list to acquire customers. By itself, email marketing cannot grow unless you have some mechanism for others to share and join your newsletter.
But it is possible to start just by emailing a few interested friends. Newsletters like The Hustle, Startup Digest, and Product Hunt all began as emails sent to friends. Each of these newsletters has several thousands, if not millions, of people.
Typically marketers pair email marketing with SEO or content marketing to build a list.
Here are some strategies and case studies you can use for email marketing:
  1. Emails that tell your customers the value they get from your product often do well. Can you estimate the money earned or the time saved by using your product?
  2. Consider running a giveaway to build your list. All you need to do is give away a product, tell people about the giveaway, and collect everyone’s email address. Bryan Harris used a giveaway to get 2,239 email subscribers in 10 days. Learn more about that here.
  3. Advertise on newsletters that are complementary to your product. Chances are if someone subscribes to one newsletter, they would love to subscribe to another newsletter like it. Alternatively, you can do a shout-out for each other’s newsletter. This is ideal when the two newsletters are about the same size.

9. Engineering as Marketing

Do you have a team of engineers? You can leverage their skills by building free tools and products to reach your customers.
This a major competitive advantage because you’re giving something free that your competitors charge for.
Free tools are often easier to market than your paid products. As a result, you can get a ton of inexpensive leads. That said, this approach requires you to market the new tool too.
Some common tools include calculators, WordPress plugins, and educational microsites. You can then collect leads through these tools and get people to buy your product. Sometimes a side project becomes successful enough to be the main product.
Here are some strategies and case studies you can use for engineering as marketing:
  1. From 2006 to 2011, HubSpot's Website Grader was used to grade more than 4 million websites. Learn more about this project here.
  2. Look at your most popular articles. See if you can turn that article into a lead-gen product. Chris Gimmer did this with StockSnap, which he used to launch Snappa. Learn more about how he did that here.
  3. Once you have a tool, don’t overlook other ways you can use it to promote other marketing campaigns. WP Engine has a speed test tool. After you opt-in, it takes you to a thank you page with other valuable resources. You can check it out here.
(Continued in comments below).
submitted by jdquey to SaaS [link] [comments]

Mockingbird X.0

Imagine if there was one desk that all stories could cross so that, at 4am, a media plan could be decided upon and disseminated where all news outlets coordinated to set the goalposts of debate and hyper focused on specific issues to drive a narrative to control how you vote and how you spend money; where Internet shills were given marching orders in tandem to what was shown on television, printed in newspapers and spread throughout articles on the World Wide Web.
https://i.imgur.com/Elnci0M.png
In the past, we had Operation Mockingbird, where the program was supremely confident that it could control stories around the world, even in instructions to cover up any story about a possible “Yeti” sighting, should it turn out they were real.
https://i.imgur.com/121LXqy.png
If, in 1959, the government was confident in its ability to control a story about a Yeti, then what is their level of confidence in controlling stories, today?
https://i.imgur.com/jQFVYew.png
https://i.imgur.com/ZKMYGJj.png
In fact, we have a recent example of a situation similar to the Yeti. When Bill Clinton and Loretta Lynch met on the TARMAC to spike the Hillary email investigation, the FBI was so confident it wasn’t them, that their entire focus was finding the leaker, starting with searching within the local PD. We have documentation that demonstrates the state of mind of the confidence the upper levels of the FBI have when dealing with the media.
https://i.imgur.com/IbjDOkI.png
https://i.imgur.com/NH86ozU.png
The marriage between mainstream media and government is a literal one and this arrangement is perfectly legal.
https://i.imgur.com/OAd4vpf.png
But, this problem extends far beyond politics; the private sector, the scientific community, even advice forums are shilled heavily. People are paid to cause anxiety, recommend people break up and otherwise sow depression and nervousness. This is due to a correlating force that employs “systems psychodynamics”, focusing on “tension centered” strategies to create “organizational paradoxes” by targeting people’s basic assumptions about the world around them to create division and provide distraction.
https://i.imgur.com/6OEWYFN.png
https://i.imgur.com/iG4sdD4.png
https://i.imgur.com/e89Rx6B.png
https://i.imgur.com/uotm9Cg.png
https://i.imgur.com/74wt9tD.png
In this day and age, it is even easier to manage these concepts and push a controlled narrative from a central figure than it has ever been. Allen & Co is a “boutique investment firm” that managed the merger between Disney and Fox and operates as an overseeing force for nearly all media and Internet shill armies, while having it’s fingers in sports, social media, video games, health insurance, etc.
https://i.imgur.com/zlpBh3c.png
https://i.imgur.com/e5ZvFFJ.png
Former director of the CIA and Paul Brennan’s former superior George Tenet, holds the reigns of Allen & Co. The cast of characters involves a lot of the usual suspects.
https://i.imgur.com/3OlrX7G.png
In 1973, Allen & Company bought a stake in Columbia Pictures. When the business was sold in 1982 to Coca-Cola, it netted a significant profit. Since then, Herbert Allen, Jr. has had a place on Coca-Cola's board of directors.
Since its founding in 1982, the Allen & Company Sun Valley Conference has regularly drawn high-profile attendees such as Bill Gates, Warren Buffett, Rupert Murdoch, Barry Diller, Michael Eisner, Oprah Winfrey, Robert Johnson, Andy Grove, Richard Parsons, and Donald Keough.
Allen & Co. was one of ten underwriters for the Google initial public offering in 2004. In 2007, Allen was sole advisor to Activision in its $18 billion merger with Vivendi Games. In 2011, the New York Mets hired Allen & Co. to sell a minority stake of the team. That deal later fell apart. In November 2013, Allen & Co. was one of seven underwriters on the initial public offering of Twitter. Allen & Co. was the adviser of Facebook in its $19 billion acquisition of WhatsApp in February 2014.
In 2015, Allen & Co. was the advisor to Time Warner in its $80 billion 2015 merger with Charter Communications, AOL in its acquisition by Verizon, Centene Corporation in its $6.8 billion acquisition of Health Net, and eBay in its separation from PayPal.
In 2016, Allen & Co was the lead advisor to Time Warner in its $108 billion acquisition by AT&T, LinkedIn for its merger talks with Microsoft, Walmart in its $3.3 billion purchase of Jet.com, and Verizon in its $4.8 billion acquisition of Yahoo!. In 2017, Allen & Co. was the advisor to Chewy.com in PetSmart’s $3.35 billion purchase of the online retailer.
Allen & Co throws the Sun Valley Conference every year where you get a glimpse of who sows up. Harvey Weinstein, though a past visitor, was not invited last year.
https://en.wikipedia.org/wiki/Allen_%26_Company_Sun_Valley_Conference
Previous conference guests have included Bill and Melinda Gates, Warren and Susan Buffett, Tony Blair, Google founders Larry Page and Sergey Brin, Allen alumnus and former Philippine Senator Mar Roxas, Google Chairman Eric Schmidt, Quicken Loans Founder & Chairman Dan Gilbert, Yahoo! co-founder Jerry Yang, financier George Soros, Facebook founder Mark Zuckerberg, Media Mogul Rupert Murdoch, eBay CEO Meg Whitman, BET founder Robert Johnson, Time Warner Chairman Richard Parsons, Nike founder and chairman Phil Knight, Dell founder and CEO Michael Dell, NBA player LeBron James, Professor and Entrepreneur Sebastian Thrun, Governor Chris Christie, entertainer Dan Chandler, Katharine Graham of The Washington Post, Diane Sawyer, InterActiveCorp Chairman Barry Diller, Linkedin co-founder Reid Hoffman, entrepreneur Wences Casares, EXOR and FCA Chairman John Elkann, Sandro Salsano from Salsano Group, and Washington Post CEO Donald E. Graham, Ivanka Trump and Jared Kushner, and Oprah Winfrey.
https://i.imgur.com/VZ0OtFa.png
George Tenet, with the reigns of Allen & Co in his hands, is able to single-handedly steer the entire Mockingbird apparatus from cable television to video games to Internet shills from a singular location determining the spectrum of allowable debate. Not only are they able to target people’s conscious psychology, they can target people’s endocrine systems with food and pornography; where people are unaware, on a conscious level, of how their moods and behavior are being manipulated.
https://i.imgur.com/mA3MzTB.png
"The problem with George Tenet is that he doesn't seem to care to get his facts straight. He is not meticulous. He is willing to make up stories that suit his purposes and to suppress information that does not."
"Sadly but fittingly, 'At the Center of the Storm' is likely to remind us that sometimes what lies at the center of a storm is a deafening silence."
https://i.imgur.com/YHMJnnP.png
Tenet joined President-elect Bill Clinton's national security transition team in November 1992. Clinton appointed Tenet Senior Director for Intelligence Programs at the National Security Council, where he served from 1993 to 1995. Tenet was appointed Deputy Director of Central Intelligence in July 1995. Tenet held the position as the DCI from July 1997 to July 2004. Citing "personal reasons," Tenet submitted his resignation to President Bush on June 3, 2004. Tenet said his resignation "was a personal decision and had only one basis—in fact, the well-being of my wonderful family—nothing more and nothing less. In February 2008, he became a managing director at investment bank Allen & Company.
https://i.imgur.com/JnGHqOS.png
We have the documentation that demonstrates what these people could possibly be doing with all of these tools of manipulation at their fingertips.
The term for it is “covert political action” for which all media put before your eyes is used to serve as a veneer… a reality TV show facade of a darker modus operandum.
https://i.imgur.com/vZC4D29.png
https://www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol36no3/html/v36i3a05p_0001.htm
It is now clear that we are facing an implacable enemy whose avowed objective is world domination by whatever means and at whatever costs. There are no rules in such a game. Hitherto acceptable norms of human conduct do not apply. If the US is to survive, longstanding American concepts of "fair play" must be reconsidered. We must develop effective espionage and counterespionage services and must learn to subvert, sabotage and destroy our enemies by more clever, more sophisticated means than those used against us. It may become necessary that the American people be made acquainted with, understand and support this fundamentally repugnant philosophy.
http://www.nbcnews.com/id/3340677/t/cia-operatives-shadowy-war-force/
Intelligence historian Jeffrey T. Richelson says the S.A. has covered a variety of missions. The group, which recently was reorganized, has had about 200 officers, divided among several groups: the Special Operations Group; the Foreign Training Group, which trains foreign police and intelligence officers; the Propaganda and Political Action Group, which handles disinformation; the Computer Operations Group, which handles information warfare; and the Proprietary Management Staff, which manages whatever companies the CIA sets up as covers for the S.A.
Scientology as a CIA Political Action Group – “It is a continuing arrangement…”: https://mikemcclaughry.wordpress.com/2015/08/25/scientology-as-a-cia-political-action-group-it-is-a-continuing-arrangement/
…Those operations we inaugurated in the years 1955-7 are still secret, but, for present purposes, I can say all that’s worth saying about them in a few sentences – after, that is, I offer these few words of wisdom. The ‘perfect’ political action operation is, by definition, uneventful. Nothing ‘happens’ in it. It is a continuing arrangement, neither a process nor a series of actions proceeding at a starting point and ending with a conclusion.
CIA FBI NSA Personnel Active in Scientology: https://i.imgur.com/acu2Eti.png
When you consider the number of forces that can be contained within a single “political action group” in the form on a “boutique investment firm,” where all sides of political arguments are predetermined by a selected group of actors who have been planted, compromised or leveraged in some way in order to control the way they spin their message.
https://i.imgur.com/tU4MD4S.png
The evidence of this coordinated effort is overwhelming and the “consensus” that you see on TV, in sports, in Hollywood, in the news and on the Internet is fabricated.
Under the guise of a fake account a posting is made which looks legitimate and is towards the truth is made - but the critical point is that it has a VERY WEAK PREMISE without substantive proof to back the posting. Once this is done then under alternative fake accounts a very strong position in your favour is slowly introduced over the life of the posting. It is IMPERATIVE that both sides are initially presented, so the uninformed reader cannot determine which side is the truth. As postings and replies are made the stronger 'evidence' or disinformation in your favour is slowly 'seeded in.'
Thus the uninformed reader will most likely develop the same position as you, and if their position is against you their opposition to your posting will be most likely dropped. However in some cases where the forum members are highly educated and can counter your disinformation with real facts and linked postings, you can then 'abort' the consensus cracking by initiating a 'forum slide.'
When you find yourself feeling like common sense and common courtesy aren’t as common as they ought to be, it is because there is a massive psychological operation controlled from the top down to ensure that as many people as possible are caught in a “tension based” mental loop that is inflicted on them by people acting with purpose to achieve goals that are not in the interest of the general population, but a method of operating in secret and corrupt manner without consequences.
Notice that Jeffrey Katzenberg, of Disney, who is intertwined with Allen & Co funds the Young Turks. He is the perfect example of the relationship between media and politics.
Katzenberg has also been involved in politics. With his active support of Hillary Clinton and Barack Obama, he was called "one of Hollywood's premier political kingmakers and one of the Democratic Party's top national fundraisers."
With cash from Jeffrey Katzenberg, The Young Turks looks to grow paid subscribers:
https://digiday.com/media/with-cash-from-katzenberg-the-young-turks-look-to-grow-paid-subscribers/
Last week, former DreamWorks Animation CEO Jeffrey Katzenberg’s new mobile entertainment company WndrCo was part of a $20 million funding round in TYT Network, which oversees 30 news and commentary shows covering politics, pop culture, sports and more. This includes the flagship “The Young Turks” program that streams live on YouTube every day. Other investors in the round included venture capital firms Greycroft Partners, E.ventures and 3L Capital, which led the round. This brings total funding for Young Turks to $24 million.
How Hollywood's Political Donors Are Changing Strategies for the Trump Era:
https://www.hollywoodreporter.com/features/hollywood-political-donors-are-changing-strategy-post-trump-1150545
Hollywood activism long has been depicted as a club controlled by a handful of powerful white men: Katzenberg, Spielberg, Lear, David Geffen, Haim Saban and Bob Iger are the names most often mentioned. But a new generation of power brokers is ascendant, including J.J. Abrams and his wife, Katie McGrath, cited for their personal donations and bundling skills; Shonda Rhimes, who held a get-out-the-vote rally at USC's Galen Center on Sept. 28 that drew 10,000 people; CAA's Darnell Strom, who has hosted events for Nevada congresswoman Jacky Rosen and Arizona congresswoman Kyrsten Sinema; and former Spotify executive Troy Carter, who held three fundraisers for Maryland gubernatorial candidate Ben Jealous (Carter also was a fundraiser for President Obama).
Soros Group Buys Viacom's DreamWorks Film Library:
https://www.forbes.com/2006/03/17/soros-viacom-dreamworks-cx_gl_0317autofacescan11.html#541a895f1f22
Viacom, after splitting off from Les Moonves Les Moonves ' CBS , still holds Paramount Pictures, and that movie studio in December agreed to acquire DreamWorks SKG, the creative shop founded by the Hollywood triumvirate of Steven Spielberg, David Geffen and Jeffrey Katzenberg (a former exec at The Walt Disney Co.). DreamWorks Animation had been spun off into a separate company.
Now it's time for Freston to make back some money--and who better to do a little business with than George Soros? The billionaire financier leads a consortium of Soros Strategic Partners LP and Dune Entertainment II LLC, which together are buying the DreamWorks library--a collection of 59 flicks, including Saving Private Ryan, Gladiator, and American Beauty.
The money you spend on media and junk food and in taxes goes to these groups who then decide how best to market at you so that they decide how you vote by creating a fake consensus to trick into thinking that you want something other than what is best for you; but will inevitably result in more money being funneled to the top, creating further separation between the super rich and the average person. The goal will be to assert creeping authoritarianism by generating outrage against policies and issues they hate. Part of manipulating your basic assumptions is also to use schadenfreude (think canned laughter on TV) against characters who support the cause that might actually do you the most good (which reaffirms and strengthens your confirmation biased along predetermined political lines).
https://i.imgur.com/PW1cRtj.png
We have a population being taught to hate socialism and love capitalism when the truth is no country is practicing either. These terms are merely disguises for political oligarchies where the collection of wealth is less about getting themselves rich and more about keeping everyone else poor.
What can you guess about the world around you if it turned out that every consensus that was forced on you was fake?
How much money would it take to make it look like 51% of the Internet believed in completely idiotic ideas? Combine shill operations with automation and AI’s, and the cost becomes a good investment relative to the return when measured in political power.
Even the people who are well intentioned and very vocal do not have to consciously be aware that they are working for a political action group. A covert political group will always prefer an unwitting tool to help push their agenda, so that they can remain in the shadows.
FDA Admonishes Drug Maker Over Kim Kardashian Instagram Endorsement https://www.forbes.com/sites/davidkroll/2015/08/11/fda-spanks-drug-maker-over-kim-kardashian-instagram-endorsement/#25174a29587b
The OSS files offer details about other agents than famous chef, Julia Child; including Supreme Court Justice Arthur Goldberg, major league catcher Moe Berg, historian Arthur Schlesinger Jr., and actor Sterling Hayden. http://www.nbcnews.com/id/26186498/ns/us_news-security/t/julia-child-cooked-double-life-spy/
USA Today: Businesses and organizations may refer to it as a tool for competitive advantage and marketing; but make no mistake http://archive.is/37tK3
Shareblue accounts caught in /politics posting links to Shareblue without disclosing their affiliation http://archive.is/7HAkr
Psy Group developed elaborate information operations for commercial clients and political candidates around the world http://archive.is/BBblQ
Top mod of /Mechanical_Gifs tries to sell subreddit on ebay for 999.00 dollars. http://archive.is/kU1Ly
Shill posts picture of a dog in a hammock with the brand clearly visible without indicating that it's an ad in the title of the post http://archive.is/Mfdk9
Arstechnica: GCHQs menu of tools spreads disinformation across Internet- “Effects capabilities” allow analysts to twist truth subtly or spam relentlessly. http://arstechnica.com/security/2014/07/ghcqs-chinese-menu-of-tools-spread-disinformation-across-internet/
Samsung Electronics Fined for Fake Online Comments http://bits.blogs.nytimes.com/2013/10/24/samsung-electronics-fined-for-fake-online-comments/?_r=0
Discover Magazine: Researchers Uncover Twitter Bot Army That’s 350 http://blogs.discovermagazine.com/d-brief/2017/01/20/twitter-bot-army/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20DiscoverTechnology%20%28Discover%20Technology%29#.WIMl-oiLTnA
Times of Israel - The internet: Israel’s new PR battlefield http://blogs.timesofisrael.com/the-rise-of-digital-diplomacy-could-be-changing-israels-media-image/
Time: Social Media Manipulation? When “Indie” Bloggers and Businesses Get Cozy http://business.time.com/2013/04/22/social-media-manipulation-when-indie-bloggers-and-businesses-get-cozy/
Content-Driven Detection of Campaigns in Social Media [PDF] http://faculty.cs.tamu.edu/caverlee/pubs/lee11cikm.pdf
the law preventing them from using this in America was repealed http://foreignpolicy.com/2013/07/14/u-s-repeals-propaganda-ban-spreads-government-made-news-to-americans/
Redditor who works for a potato mailing company admits to being a shill. He shows off his 27 thousand dollars he made in /pics
http://i.imgur.com/CcTHwdS.png
Screenshot of post since it was removed. http://i.imgur.com/k9g0WF8.png
Just thought I'd contribute to this thread http://imgur.com/OpSos4u
CNN: A PR firm has revealed that it is behind two blogs that previously appeared to be created by independent supporters of Wal-Mart. The blogs Working Families for Wal-mart and subsidiary site Paid Critics are written by 3 employees of PR firm Edelman http://money.cnn.com/2006/10/20/news/companies/walmart_blogs/index.htm
Vice: Your Government Wants to Militarize Social Media to Influence Your Beliefs http://motherboard.vice.com/read/your-government-wants-to-militarize-social-media-to-influence-your-beliefs
BBC News: China's Internet spin doctors http://news.bbc.co.uk/2/hi/7783640.stm
BBC News: US plans to 'fight the net' revealed http://news.bbc.co.uk/2/hi/americas/4655196.stm
Wall Street Journal: Turkey's Government Forms 6 http://online.wsj.com/news/articles/SB10001424127887323527004579079151479634742?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424127887323527004579079151479634742.html
Fake product reviews may be pervasive http://phys.org/news/2013-07-fake-product-pervasive.html#nRlv
USA Today: The co-owner of a major Pentagon propaganda contractor publicly admitted that he was behind a series of websites used in an attempt to discredit two USA TODAY journalists who had reported on the contractor. http://usatoday30.usatoday.com/news/military/story/2012-05-24/Leonie-usa-today-propaganda-pentagon/55190450/1
ADWEEK: Marketing on Reddit Is Scary http://www.adweek.com/news/technology/marketing-reddit-scary-these-success-stories-show-big-potential-168278
BBC- How online chatbots are already tricking you- Intelligent machines that can pass for humans have long been dreamed of http://www.bbc.com/future/story/20140609-how-online-bots-are-tricking-you
BBC news: Amazon targets 1 http://www.bbc.com/news/technology-34565631
BBC: More than four times as many tweets were made by automated accounts in favour of Donald Trump around the first US presidential debate as by those backing Hillary Clinton http://www.bbc.com/news/technology-37684418
Fake five-star reviews being bought and sold online - Fake online reviews are being openly traded on the internet
http://www.bbc.com/news/technology-43907695
http://www.bbc.com/news/world-asia-20982985
http://www.bbc.com/news/world-asia-20982985
Bloomberg: How to Hack an Election [and influence voters with fake social media accounts] http://www.bloomberg.com/features/2016-how-to-hack-an-election/
"Internet Reputation Management http://www.bloomberg.com/news/articles/2008-04-30/do-reputation-management-services-work-businessweek-business-news-stock-market-and-financial-advice
Buzzfeed: Documents Show How Russia’s Troll Army Hit America http://www.buzzfeed.com/maxseddon/documents-show-how-russias-troll-army-hit-america#.ki8Mz97ly
The Rise of Social Bots http://www.cacm.acm.org/magazines/2016/7/204021-the-rise-of-social-bots/fulltext
CBC News- Canadian government monitors online forums http://www.cbc.ca/news/canada/bureaucrats-monitor-online-forums-1.906351
Chicago Tribune: Nutrition for sale: How Kellogg worked with 'independent experts' to tout cereal http://www.chicagotribune.com/business/ct-kellogg-independent-experts-cereal-20161121-story.html
DailyKos: HBGary: Automated social media management http://www.dailykos.com/story/2011/02/16/945768/-UPDATED-The-HB-Gary-Email-That-Should-Concern-Us-All
Meme Warfare Center http://www.dtic.mil/dtic/tfulltext/u2/a507172.pdf
Shilling on Reddit is openly admitted to in this Forbes article http://www.forbes.com/sites/julesschroede2016/03/10/the-magic-formula-behind-going-viral-on-reddit/#1d2485b05271
Forbes: From Tinder Bots To 'Cuban Twitter' http://www.forbes.com/sites/kashmirhill/2014/04/17/from-tinder-bots-to-covert-social-networks-welcome-to-cognitive-hacking/#4b78e2d92a7d
Hivemind http://www.hivemind.cc/rank/shills
Huffington Post- Exposing Cyber Shills and Social Media's Underworld http://www.huffingtonpost.com/sam-fiorella/cyber-shills_b_2803801.html
The Independent: Massive British PR firm caught on video: "We've got all sorts of dark arts...The ambition is to drown that negative content and make sure that you have positive content online." They discuss techniques for managing reputations online and creating/maintaining 3rd-party blogs that seem independent. http://www.independent.co.uk/news/uk/politics/caught-on-camera-top-lobbyists-boasting-how-they-influence-the-pm-6272760.html
New York Times: Lifestyle Lift http://www.nytimes.com/2009/07/15/technology/internet/15lift.html?_r=1&emc=eta1
New York Times: Give Yourself 5 Stars? Online http://www.nytimes.com/2013/09/23/technology/give-yourself-4-stars-online-it-might-cost-you.html?src=me&ref=general
NY Times- From a nondescript office building in St. Petersburg http://www.nytimes.com/2015/06/07/magazine/the-agency.html?_r=1
NY Times: Effort to Expose Russia’s ‘Troll Army’ Draws Vicious Retaliation http://www.nytimes.com/2016/05/31/world/europe/russia-finland-nato-trolls.html?_r=1
PBS Frontline Documentary - Generation Like http://www.pbs.org/wgbh/frontline/film/generation-like/
Gamers promote gaming-gambling site on youtube by pretending to hit jackpot without disclosing that they own the site. They tried to retroactively write a disclosure covering their tracks http://www.pcgamer.com/csgo-lotto-investigation-uncovers-colossal-conflict-of-interest/
Raw Story: CENTCOM engages bloggers http://www.rawstory.com/news/2006/Raw_obtains_CENTCOM_email_to_bloggers_1016.html
Raw Story: Air Force ordered software to manage army of fake virtual people http://www.rawstory.com/rs/2011/02/18/revealed-air-force-ordered-software-to-manage-army-of-fake-virtual-people/
Redective http://www.redective.com/?r=e&a=search&s=subreddit&t=redective&q=shills
Salon: Why Reddit moderators are censoring Glenn Greenwald’s latest news story on shills http://www.salon.com/2014/02/28/why_reddit_moderators_are_censoring_glenn_greenwalds_latest_bombshell_partne
The Atlantic: Kim Kardashian was paid to post a selfie on Instagram and Twitter advertising a pharmaceutical product. Sent to 42 million followers on Instagram and 32 million on Twitter http://www.theatlantic.com/health/archive/2015/09/fda-drug-promotion-social-media/404563/
WAR.COM: THE INTERNET AND PSYCHOLOGICAL OPERATIONS http://www.theblackvault.com/documents/ADA389269.pdf
The Guardian: Internet Astroturfing http://www.theguardian.com/commentisfree/libertycentral/2010/dec/13/astroturf-libertarians-internet-democracy
The Guardian: Israel ups the stakes in the propaganda war http://www.theguardian.com/media/2006/nov/20/mondaymediasection.israel
Operation Earnest Voice http://www.theguardian.com/technology/2011/ma17/us-spy-operation-social-networks
The Guardian: British army creates team of Facebook warriors http://www.theguardian.com/uk-news/2015/jan/31/british-army-facebook-warriors-77th-brigade
The Guardian: US military studied how to influence Twitter [and Reddit] users in Darpa-funded research [2014] http://www.theguardian.com/world/2014/jul/08/darpa-social-networks-research-twitter-influence-studies
The Guardian: Chinese officials flood the Chinese internet with positive social media posts to distract their population http://www.theguardian.com/world/2016/may/20/chinese-officials-create-488m-social-media-posts-a-year-study-finds
Times of Israel: Israeli government paying bilingual students to spread propaganda online primarily to international communities without having to identify themselves as working for the government. "The [student] union will operate computer rooms for the project...it was decided to establish a permanent structure of activity on the Internet through the students at academic institutions in the country." http://www.timesofisrael.com/pmo-stealthily-recruiting-students-for-online-advocacy/
USA Today: Lord & Taylor settles FTC charges over paid Instagram posts http://www.usatoday.com/story/money/2016/03/15/lord--taylor-settles-ftc-charges-over-paid-instagram-posts/81801972/
Researcher's algorithm weeds out people using multiple online accounts to spread propaganda - Based on word choice http://www.utsa.edu/today/2016/10/astroturfing.html
http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
Wired: Powered by rapid advances in artificial intelligence http://www.wired.co.uk/magazine/archive/2015/06/wired-world-2015/robot-propaganda
Wired: Clinton Staff and Volunteers Busted for Astroturfing [in 2007] http://www.wired.com/2007/12/clinton-staff-a/
Wired: Pro-Government Twitter Bots Try to Hush Mexican Activists http://www.wired.com/2015/08/pro-government-twitter-bots-try-hush-mexican-activists/
Wired: Microsoft http://www.wired.com/2015/09/ftc-machinima-microsoft-youtube/
Wired: Military Report: Secretly ‘Recruit or Hire Bloggers’ http://www.wired.com/dangerroom/2008/03/report-recruit/
Wired: Air Force Releases ‘Counter-Blog’ Marching Orders http://www.wired.com/dangerroom/2009/01/usaf-blog-respo/
Reddit Secrets https://archive.fo/NAwBx
Reddit Secrets https://archive.fo/SCWN7
Boostupvotes.com https://archive.fo/WdbYQ
"Once we isolate key people https://archive.is/PoUMo
GCHQ has their own internet shilling program https://en.wikipedia.org/wiki/Joint_Threat_Research_Intelligence_Group
Russia https://en.wikipedia.org/wiki/State-sponsored_Internet_sockpuppetry
US also operates in conjunction with the UK to collect and share intelligence data https://en.wikipedia.org/wiki/UKUSA_Agreement
Glenn Greenwald: How Covert Agents Infiltrate the Internet to Manipulate https://firstlook.org/theintercept/2014/02/24/jtrig-manipulation/
Glenn Greenwald: Hacking Online Polls and Other Ways British Spies Seek to Control the Internet https://firstlook.org/theintercept/2014/07/14/manipulating-online-polls-ways-british-spies-seek-control-internet/
Here is a direct link to your image for the benefit of mobile users https://imgur.com/OpSos4u.jpg
Reddit for iPhone https://itunes.apple.com/us/app/reddit-the-official-app/id1064216828?mt=8
Why Satoshi Nakamoto Has Gone https://medium.com/@ducktatosatoshi-nakamoto-has-gone-4cef923d7acd
What I learned selling my Reddit accounts https://medium.com/@Rob79/what-i-learned-selling-my-reddit-accounts-c5e9f6348005#.u5zt0mti3
Artificial intelligence chatbots will overwhelm human speech online; the rise of MADCOMs https://medium.com/artificial-intelligence-policy-laws-and-ethics/artificial-intelligence-chatbots-will-overwhelm-human-speech-online-the-rise-of-madcoms-e007818f31a1
How Reddit Got Huge: Tons of Fake Accounts - According to Reddit cofounder Steve Huffman https://motherboard.vice.com/en_us/article/how-reddit-got-huge-tons-of-fake-accounts--2
Whistleblower and subsequent investigation: Paid trolls on /Bitcoin https://np.reddit.com/Bitcoin/comments/34m7yn/professional_bitcoin_trolls_exist/cqwjdlw
Confession of Hillary Shill from /SandersForPresident https://np.reddit.com/conspiracy/comments/3rncq9/confession_of_hillary_shill_from/
Why do I exist? https://np.reddit.com/DirectImageLinkerBot/wiki/index
Already a direct link? https://np.reddit.com/DirectImageLinkerBot/wiki/res_links
Here's the thread. https://np.reddit.com/HailCorporate/comments/3gl8zi/that_potato_mailing_company_is_at_it_again/
/netsec talks about gaming reddit via sockpuppets and how online discourse is (easily) manipulated. https://np.reddit.com/netsec/comments/38wl43/we_used_sock_puppets_in_rnetsec_last_year_and_are
Redditor comes clean about being paid to chat on Reddit. They work to promote a politician https://np.reddit.com/offmychest/comments/3gk56y/i_get_paid_to_chat_on_reddit/
Shill whistleblower https://np.reddit.com/politics/comments/rtr6b/a_very_interesting_insight_into_how_certain/
Russian bots were active on Reddit last year https://np.reddit.com/RussiaLago/comments/76cq4d/exclusive_we_can_now_definitively_state_that/?st=j8s7535j&sh=36805d5d
The Bush and Gore campaigns of 2000 used methods similar to the Chinese government for conducting “guided discussions” in chatrooms designed to influence citizens https://np.reddit.com/shills/comments/3xhoq8/til_the_advent_of_social_media_offers_new_routes/?st=j0o5xr9c&sh=3662f0dc
source paper. https://np.reddit.com/shills/comments/4d3l3s/government_agents_and_their_allies_might_ente
or Click Here. https://np.reddit.com/shills/comments/4kdq7n/astroturfing_information_megathread_revision_8/?st=iwlbcoon&sh=9e44591e Alleged paid shill leaks details of organization and actions.
https://np.reddit.com/shills/comments/4wl19alleged_paid_shill_leaks_details_of_organization/?st=irktcssh&sh=8713f4be
Shill Confessions and Additional Information https://np.reddit.com/shills/comments/5pzcnx/shill_confessions_and_additional_information/?st=izz0ga8r&sh=43621acd
Corporate and governmental manipulation of Wikipedia articles https://np.reddit.com/shills/comments/5sb7pi/new_york_times_corporate_editing_of_wikipedia/?st=iyteny9b&sh=b488263f
Ex -MMA fighter and ex-police officer exposes corrupt police practices https://np.reddit.com/shills/comments/6jn27s/ex_mma_fighter_and_expolice_officer_exposes/
User pushes InfoWars links on Reddit https://np.reddit.com/shills/comments/6uau99/chemicals_in_reddit_are_turning_memes_gay_take/?st=j6r0g2om&sh=96f3dbf4
Some websites use shill accounts to spam their competitor's articles https://np.reddit.com/TheoryOfReddit/comments/1ja4nf/lets_talk_about_those_playing_reddit_with/?st=iunay35w&sh=d841095d
User posts video using GoPro https://np.reddit.com/videos/comments/2ejpbb/yes_it_is_true_i_boiled_my_gopro_to_get_you_this/ck0btnb/?context=3&st=j0qt0xnf&sh=ef13ba81
Fracking shill whistleblower spills the beans on Fracking Internet PR https://np.reddit.com/worldnews/comments/31wo57/the_chevron_tapes_video_shows_oil_giant_allegedly/cq5uhse?context=3
https://i.imgur.com/Q3gjFg9.jpg
https://i.imgur.com/q2uFIV0.jpg
TOP SECRET SPECIAL HANDLING NOFORN
CENTRAL INTELLIGENCE AGENCY
Directorate of Operations
October 16, 1964
MEMORANDUM FOR THE DIRECTOR OF THE CIA
Subject: After action report of
Operation CUCKOO (TS)
INTRODUCTION

1) Operation CUCKOO was part of the overall operation CLEANSWEEP, aimed at eliminating domestic opposition to activities undertaken by the Central Intelligence Agency's special activities division, in main regard to operation GUILLOTINE.

2) Operation CUCKOO was approved by the Joint Chiefs of Staff, Department of Defense and the office of The President of the United States as a covert domestic action to be under taken within the limits of Washington D.C as outlined by Secret Executive Order 37.

3) Following the publishing of the Warren Commission, former special agent Mary Pinchot Meyer (Operation MOCKINGBIRD, Operation SIREN) also was married to Cord Meyer (Operation MOCKINGBIRD, Operation GUILLOTINE) threatened to disclose the details of several Special Activities Divisions' operations, including but not limited to, Operation SIREN and GUILLOTENE.
​1
TOP SECRET SPECIAL HANDLING NOFORN
4) It was deemed necessary by senior Directorate of Operations members to initiate Operation CUCKOO as an extension of Operation CLEANSWEEP on November 30th. After Mary Pinchot Meyer threatened to report her knowledge of Operation GUILLOTENE and the details of her work in Operation SIREN from her affair with the former President.

5) Special Activities Division was given the green light after briefing president Johnson on the situation. The situation report was forwarded to the Department of Defense and the Joint Chiefs of staff, who both approved of the parameters of the operation, as outlined under article C of secret executive order 37 (see attached copy of article).
​PLANNING STAGES
6) 8 members of the special activities division handpicked by operation lead William King Harvey began planning for the operation on October 3rd, with planned execution before October 16th.

7) The (?) of the operation was set as the neighborhood of Georgetown along the Potomac river, where the operators would observe, take note on routines, and eventually carry the operation.

8) After nothing Meyer's routines, Edward "Eddy" Reid was picked as the operation point man who would intersect Meyer on her walk on October 12th, with lead William King Harvey providing long range support if necessary from across the Chesapeake and Ohio canal (see illustration A for detailed map).

9) Edward Reid was planned to be dressed in the manner of a homeless black man, due to his resemblances to local trash collector (later found out to be Raymond Crump) who inhabits the AO and the path that Reid was planned to intersect Meyer.
2
TOP SECRET SPECIAL HANDLING NOFORN
submitted by The_Web_Of_Slime to Intelligence [link] [comments]

Are you unsure how to get your first 1000 customers? Here is a list of the 12 marketing channels. For each distribution channel, I included proven strategies to help you get your first 1,000 customers.

tl;dr - I'm often asked by entrepreneurs three questions:
  1. "What are the different marketing channels?"
  2. "How do I get my first 10/100/1,000 customers?"
  3. "There are sooo many marketing channels. What channels should I focus on first?"
I wrote this guide to explain the 12 major marketing channels. You'll find three strategies/case studies per channel to help you get your first few customers. I then talk about the two types of marketing channels.
Finally, I end by helping you know how to prioritize the channels using the "ICE framework." ICE is the prioritization method used in startups like Facebook, Uber, and Pinterest. I've used it for small startups (under 10 employees) and even a non-profit, so it should work for your startup.
This article was originally written on my website (which you can view here), so my apologizes if the formatting isn't perfect. Got questions? Feel free to drop a comment and I'll do my best to answer it!
Enjoy the read :).
Right now, your startup has one mission.
It isn’t to become the next $1 billion startup. (Though that may come in time). It isn’t to make a difference in the world. (Though you may make a meaningful impact). Nor is it to raise your next round of venture capital. (Though your team may need to do so to complete your mission).
Your mission right now, if you choose to accept, is to find a scalable business model.
As a part of finding a scalable business model, you need to tap the right marketing channels. That’s it.
Of course, that’s easier said than done. What works today may not work tomorrow.
Not too long ago, marketers were all raving about:
  1. Use social media sites like StumbleUpon, Digg, and MySpace.
  2. Writing articles daily on your blog.
  3. Using QR codes to promote your business.
While specific trends and tactics come-and-go, marketing channels will always be around.
If you want to get more customers, it’s helpful to understand each marketing channel. And not only should you know how a marketing channel works, but why it works.
In this article, I’ll share with you the twelve major marketing channels. I’ll then provide a few case studies and strategies for you to test to grow your business.
Note: The book Traction: How Any Startup Can Achieve Explosive Customer Growth shaped much of this article. If you want to become better at getting and retaining customers, I recommend reading both.

Here is a list of the 12 major marketing channels of mass distribution:

  1. Business Development and Partnerships
  2. Paid Advertisements
  3. Sales
  4. Search Engine Optimization (SEO)
  5. Virality and Network Effects
  6. Community Marketing
  7. Content Marketing
  8. Email Marketing
  9. Engineering as Marketing
  10. Press
  11. Social Media
  12. Trade Shows and Offline Events
Warning: The following advice may lead to insane amounts of business growth. Please consult a lawyer, attorney, or doctor before attempting this at home. Each marketing channel has different pros and cons. Your mileage may vary.

1. Business Development and Partnerships

Business development is often a gray and ambiguous term. Some equate it to sales. Others simply say any partnership is business development.
Here’s how I define business development.
*Business development is creating long-term value for your startup by partnering with anyone in your market. *This includes other businesses, influencers, and media outlets.
The focus of this channel is on the exchange of value through the partnership. This channel also includes partnerships from influencer marketing and affiliate marketing.
The goal of each partnership is long-term value.
It should not be a one-and-done transaction. Sure, you might get some money from your first co-promotion. But the highest ROI comes from finding new opportunities from the same partnership.
As a result, partnerships often are a slower channel to scale.
The partnership may or may not include paid compensation.
Keep in mind the relationship will change if you pay the other person. Further, there may be certain expectations a person has about the partnership. This expectation may also change by industry.
For example, an influencer is more likely to promote a blog article for free. But I’ve had a few influencers request I pay them to promote my article. The same influencer who was willing to promote an article for free may expect payment for directly promoting your product.
Offering payment when the party does not expect it may be offensive. And in another scenario, it’s a delightful gift.
Here are some strategies and case studies you can use for partnerships:
  1. Find similar companies and offer one product as an add-on bonus. Chris Gimmer shares his story on Snappa’s partnership with LeadPages here.
  2. Find large companies that have app directories or marketplaces. First, integrate your tool with their tool. Then submit your application to directories. Examples include Shopify’s App Marketplace, Intercom’s App Store, and Zendesk’s App Directory. This was a core part of the early growth for CartHook and for BoldCommerce.
  3. Put together a product bundle for news sites and conferences. Learn how Noah Kagan did this with AppSumo by partnering with Imgur and Reddit here.

2. Paid Advertisements

At the dawn of the Internet, people rallied around old marketing channels with new names:
  1. Influencer marketing (celebrity endorsements began in the 1760s).
  2. Content marketing (Ben Franklin printed Poor Richard’s Almanack in 1732).
  3. Email Marketing (mail order catalogues began in 1498).
Then advertising began to move online. Old advertising channels like billboards, newspaper ads, and radio commercials are now a thing of the past.
Or are they outdated?
Believe it or not, according to the OAAA, out-of-home advertising reach a new record high of $8 billion in 2018:
Image
(Image Source)
I bet you didn't see that one coming.
Paid advertising has several mediums, which I’ll categorize by offline and online ads. Offline ads include TV ads, radio ads, billboards, magazine ads, newspaper ads, and bus ads.
Online ads are also called pay-per-click (PPC) ads. This includes:
  1. Search engine ads (ads on Google, Bing, and other search engines)
  2. Social media ads (ads on Facebook, Twitter, LinkedIn, YouTube, Reddit, and other social media sites)
  3. Display ads (banner ads you see displayed on websites).
  4. Media ads (ads and product placements which are in video games, movies, and other media).
  5. Email ads (ads you see when using your email, such as Gmail).
  6. Newsletter ads (ads in email newsletters)
The benefit of paid advertising is if you have an unlimited budget, it’s easier to scale this channel. It’s an excellent channel to test your messaging, get feedback, and iterate quickly.
But as fast as advertising comes, so too it also disappears fast.
There’s a limited window of exposure because ads rent space. Marketing on other channels gives you an asset that stays up as long as you keep them up.
As your ad spend scales, it becomes more expensive and harder to track. In turn, paid ads can also cover up underlying problems.
Andrew Chen, an investor at Andreessen Horowitz, shared how a startup’s paid cost to acquire a customer can be off as much as 2-5 times what it should be. (Source)
Further, you often do not build a relationship with the customer.
As a result, advertising works best for impulse buys or products which offer fast value to the customer.
For SaaS startups, paid ads are often a secondary channel that supports content marketing.
But for eCommerce products, paid advertising is often the first scalable marketing channel. This is because eCommerce will likely sell products which bring delight faster.
Here are some strategies and case studies you can use for paid advertising:
  1. Media outside the home often will not sell every available ad spot. If it’s not sold, it’s a lost opportunity. This allows you to negotiate for remnant advertising. Tim Ferriss has an excellent article on this here. I used this approach to get $10,000 in billboard space for $2,000. If you run other ads, use your successful campaigns to inspire your billboards.
  2. Create a single keyword ad group (SKAG). [1] Run ads to a dedicated landing page on that topic, optimizing the landing page for SEO. This allows you to continue getting traffic after turning off ads and create a message match to improve conversions. I’ve seen click-through rates (CTR) between 1-9% on SKAGs. For one client, after removing the three worst campaigns, all SKAGs were over 3% CTR. Unbounce has an excellent resource on the importance of message match here.
  3. Create a normal social media post and work with relevant influencers to promote your post. Then promote using an ad so you leverage the social proof from the influencer’s promotion. Learn how to work with influencers on my old marketing site here. And learn how to edit Facebook ads and keep your social proof here.
_[1] Unfamiliar with SKAGs? Let’s say you wanted to sell Ultimate Frisbee discs. In one ad keyword group, you would use three keywords: _
  1. _+ultimate +frisbee _
  2. _“ultimate frisbee” _
  3. _[ultimate frisbee]. _
If an unrelated keyword pops up such as “ultimate frisbee rules,” you move it to your negative keyword list. And if a relevant but unrelated term pops up such as “best ultimate frisbee brands,” you can create a new SKAG and send traffic to a new landing page.

3. Sales

Effective marketing is nothing more than salesmanship in ink. While marketing sells on many-to-one, sales specialize in hand-holding customers one-on-one.
Sales is the process of generating leads, qualifying them, and turning them into paying customers.
Now perhaps you’re wondering, “If marketing is effective salesmanship at scale (many-to-one), why should I hire a salesman?”
Contrary to what most SaaS entrepreneurs believe, sales is a primary scalable channel.
First, sales can accelerate the process marketing starts. Without a proper nurture sequence in place, it can be slow moving a prospect down your funnel. A salesman or woman specializes in moving them faster through the funnel.
Second, big customers often need a sales process. When you’re selling a high-end or enterprise product, it’s common to have a salesman giving the customer the red carpet treatment.
*While sales will help speed up landing big customers, it’s not without a major cost. *
Most suggest hiring at least two sales reps. If they work on a team, one will generate and qualify leads while the other closes them. If you favor competition, you can put the two against each other. Two full-time salaries are more than what you’d pay for most marketing agencies.
How cheap can your product be and afford to have a sales team?
If you have a repeatable sales model, a sales rep has three limits:
  1. The number of calls or demos in a day.
  2. The demo-to-close ratio.
  3. How much you’ll pay to keep the salesman.
Jason Lemkin of SaaStr, a SaaS founder, enthusiast, & investor offers this advice:
(Source)
But that’s not all!
If you maximize your current leads and play your cards right, you can bring in a sales rep for a $99/month product.
Lemkin continues:
But, still, we dropped the price point (necessary) for inside sales to $99. And it worked. Why?
I’m not saying you can build a whole inside sales team around a $1,000 ACV or $99 price point. You can’t. The lowest you can probably go on average is $3,000, based on the math above, and that’s if you are hyper-efficient.
If you aren’t, bump that up to a $5k ACV to account for overhead, waste, turn-over, etc.
Here are some strategies and case studies you can use for sales:
  1. Find people who shared a how-to article related to your product on Twitter. You can use Buzzsumo or Ahrefs to do this. Find their email using a tool like VoilaNorbert. Send them an email and pitch your product. Bryan Harris and two of his students did this to pitch their services, which you can check out here.
  2. Find a list of your competitors. Use a tool such as NerdyData or BuiltWith to find customers who use your competitor. [Send them an email](growthramp.io/articles/email-outreach-program) asking if they’ve experienced common problems with the product. If possible, leverage the names of similar customers you have to the prospect. Nathan Barry did this to take ConvertKit from $1,300 to $725,000 in monthly recurring revenue. Learn how he did that here. More on how to use NeryData here.
  3. If you’ve pre-sold your product, create a customer persona for each person who bought your product. Then use LinkedIn search to find similar people and pitch your product. You can find their email on their profile when you click contact info. If you get real fancy, you can create a video pitch on how your product will benefit them. Learn how Devesh got over $13,000 in recurring revenue doing something similar here.

4. Search Engine Optimization (SEO)

If you have a question on how to do something, where do you turn for an answer?
More than likely, you will turn to a search engine.
This channel includes traditional search engines like Google, Bing, and Yahoo. Most SEO agencies and consultants focus on Google’s search engine because it provides the most traffic.
It also includes popular, but niche search engines like Amazon and YouTube search optimization.
*Scaling SEO can be slower than other marketing channels. *
The key to getting faster results for SEO comes from mastering three areas:
  1. Doing keyword research to find high volume, low difficulty keywords.
  2. Creating the content on that topic which benefits both the customer and Google.
  3. Getting enough links from authoritative websites to be an authoritative article on that topic.
Keyword research helps you learn how often people search for a phrase. It will also inform how competitive it is to get search traffic from that keyword phrase.
In my article, “No Keywords Easy to Rank For? I Call ‘Bullcrap,’” I outlined a simple process to find high volume, low difficulty keywords. Here’s a quick summary of the process:
  1. Do a Google search for your keyword or topic.
  2. Take the first 3-5 articles listed on Google.
  3. Put these into an SEO tool that finds the keywords the page ranks for, such as Ahrefs.
  4. Sort the keyword list by volume.
  5. Filter out keywords not in the top 20 spots. You should also remove keywords with too high of a difficulty score. For Ahrefs, my recommendation is 30 or less for new websites.
When doing keyword research, it’s also important to understand a person’s intent when searching for a phrase. Understanding search intent will inform how long it will take to make a sale.
If someone searches “What is copywriting?” in Google, they are likely looking for basic information. But if that person looks up “copywriting services in Spokane”, they probably want to buy copywriting services from an agency in Spokane.
*Next, you’ll want to create in-depth content to answer people's questions and objections on that topic. *
To do this, content strategists often source ideas from other content. For example, you could:
  1. Go to your customers and list out the questions they have.
  2. Go to Quora and search for questions on your topic.
  3. Go to Reddit and look for articles with a high number of upvotes and comments.
  4. Go to relevant Facebook groups and look for questions people have.
  5. Go to relevant Discord and Slack groups and look for questions people have.
Once done, share everything relevant to this topic. Articles on Growth Ramp often are between 1,500 and 3,000 words.
*After you’ve created your content, you may need some authoritative links. *
Why are links important to improve SEO?
I’ll answer this question with another question.
When you write a research paper, how do you know the information is accurate? You cite your sources. On the web, people cite sources by linking to different pages.
Google’s search engine puts pages with the most relevance to your search higher up. That’s why you want in-depth content. But Google also prioritizes relevant content with more links.
So if an authoritative site like Harvard University or Microsoft cites your article, Google will likely rank it high in their results.
Here are some strategies and case studies you can use for SEO:
  1. After doing competitive research, create landing pages that compare you to your competitors. Potential customers will want to know how you are different from other products out there. It’s one of 10 questions we’ve found customers ask before buying a product. These pages will allow you to educate the customer and add your voice to the conversation.
  2. Create a survey using a tool like Pollfish. Write an article on the original research and promote it. In a 2015 survey by BuzzSumo and Moz, the team found research-backed articles get a lot of traffic and links. This is how Orbit Media got over 430 links in six months.
  3. Similar to what I wrote in “No Keywords Easy to Rank For? I Call ‘Bullcrap,’” you can find easy-to-rank keywords by analyzing your competitor’s content. Plug a competitor into an SEO tool like Ahrefs. Then filter any keywords with a keyword score of 30 or less. You may also want to search for a broad keyword in the results too. Organize the list by traffic, and voila! Instant fast ranking results.

5. Virality and Network Effects

Virality isn’t just when your cat video hits the front page of Reddit or Youtube. It’s about optimizing the time it takes a customer to invite or refer more friends to your product. This is known as a viral loop.
A viral loop happens in three ways:
  1. A customer discovers your product and enjoys it.
  2. This customer then shares your product with other people. Ideally, they share it with your potential customers.
  3. A potential customer buys the product, enjoys it, and shares it with their friends and coworkers.
The more customers who share your product who become customers, the better the viral loop. To measure your viral loop’s effectiveness, you can use a viral coefficient.
David Skok, a venture capitalist at Matrix partners wrote an excellent article on understanding the key variables of viral marketing.
Viral loops are most common in referral systems and network effect products like Facebook and LinkedIn. Network effects occur when there is an increase in value with each new customer using your product.
Virality and network effects are not the same.
Many things can have viral effects without having network effects. Buzzfeed and Upworthy are relentless at improving virality. But that does not mean they have network effects.
And products with network effects don’t always have viral effects. Any of these marketing channels could bring people into the network effect. Facebook used community marketing to get an Ivy League college student to join in its early days. A B2B marketplace might use content marketing to attract their audience.
Unfortunately, while getting free users is valuable, it’s also hard to create viral loops and network effects.
It’s difficult to engineer a viral loop for any product. And virality is even more difficult for SaaS products.
Andrew Chen suggests a viral product should be:
  1. Social in nature.
  2. Has high retention with daily usage.
  3. Applies to many job titles within an organization, so that anyone can use it.
  4. Invites travel through a new channel with a compelling pitch.
  5. Targets extroverts.
Network effect products must have certain features built into the product to create a network effect. At that point, you need to seed the network.
A network has almost no use when no one uses it. How valuable was the fax machine to the first person who bought it? And even with 100 fax machines, if these users do not send messages to each other, the machines were glorified paperweights.
Viral loops and network effects are valuable. The VC firm NFX argues that 70% of the value in tech comes from network effects. Both viral loops and network effects can bring in free customers. The challenge is getting those customers in the first place.
Here are some strategies and case studies you can use for virality and network effects:
  1. Attract customers with a tool that works without a network effect, then keep them engaged with your network. Chris Dixon talks about the philosophy of this approach here.
  2. There are many ways to solve the chicken-or-egg problem in marketplace network effect startups. Here are 19 tactics to try.
  3. To improve your referral campaigns, provide a reward to both parties. Dropbox’s referral program is a famous example of two-sided rewards. Learn about their referral program here and here.

6. Community Marketing

Community building involves building direct relationships with your customers and potential customers. Developing deeper customer relationships can result in increased activation, retention, and referrals.
One challenge of community marketing is not having an existing audience to start your community.
If you don’t have an established audience, you can become a prominent member of another community. Then use relationships you build in other communities to start your community. Forums, Facebook groups, and Reddit communities (called subreddits) are some of the fastest ways to build relationships in your industry.
Building a community is difficult, but the rewards can be massive. Reddit, Wikipedia, and Stack Exchange are startups built on the community they created.
Here are some strategies and case studies you can use for community marketing:
  1. What’s successful in one community will often be successful in another community. Find what top influencers share on social media and adjust it to fit your context. With the right message, you can promote the same message in other communities.
  2. Use communities to promote your community. The Facebook group Client Science promotes its community by writing articles on Reddit. You can check out their articles posted by BenJackGill. This article received over 700 upvotes.
  3. Create a community on a different type of channel for people already in a community. Reddit has many Discord and Slack groups. /startups has a startup Discord server. At the time of this writing, they promote this community at the top of their subreddit. /bigseo has an SEO Slack group. At the time of this writing, they promote this community in the sidebar of their subreddit. You can do the same by creating a community for a subreddit.

7. Content Marketing

When was the last time you read an article online? How about the last time you heard a podcast? Or perhaps watched a video?
Content marketing spans a wide range of mediums. It includes articles like the one you’re reading to infographics, videos, and podcasts.
When done right, content can help you:
  1. Educate the market.
  2. Build an email list of excited customers.
  3. Land publicity.
  4. Build relationships.
  5. Build your brand.
And so much more. Popular venture capitalists like Mark Suster, Paul Graham, and James Currier are well-known because of their blogs.
Further, you always have the content. Once you spend on advertising, that’s it. But you can get customers from content for years to come.
Unfortunately, content marketing often requires knowledge of another channel to become successful. As such, it’s often slower than other acquisition channels. That is unless you have a solid content promotion system in place.
SEO and social media tend to be the two most common ways of getting traffic to your content. Email marketing is also common to get people to become repeat visitors to your content. But you can also create a paid content funnel using ads, an article, and premium content to get an email address.
Here are some strategies and case studies you can use for content marketing:
  1. Want to find content practically guaranteed to go viral? Go to Reddit and search for your topic. Find articles with a ton of upvotes and comments (aim for at least 100 upvotes, or 250 for bigger subreddits). Write a similar topic on your blog, putting your spin on the topic. Then promote it on Reddit and other sites.
  2. Search for “top X blogs” or “best X blogs,” where X is your industry. Offer to sponsor these bloggers money to review your product. Learn how Noah Kagan paid bloggers $500 to review Mint.com from 0 to 100,000 in six months here.
  3. According to BuzzSumo, two types of content that get a ton of traffic and links are research-backed articles and opinionated journalism. If you can’t get enough survey responses, you can use sites like Pollfish for this information. Learn how Orbit Media got 430 links in six months here.

8. Email Marketing

Email marketing is often declared to have the highest ROI for marketing channels.
Image
(Image Source)
Not only can you use it to find new customers, but you can also use it to engage (activation), retain, upsell (revenue), and generate referrals.
Because messages from your company are right beside updates from friends and family, email often feels very personal. When done wrong, the email will also make people feel angry, damage your brand, and decrease future email deliverability rates.
Keep in mind it’s also difficult to get a large enough email list to acquire customers. By itself, email marketing cannot grow unless you have some mechanism for others to share and join your newsletter.
But it is possible to start just by emailing a few interested friends. Newsletters like The Hustle, Startup Digest, and Product Hunt all began as emails sent to friends. Each of these newsletters has several thousands, if not millions, of people.
Typically marketers pair email marketing with SEO or content marketing to build a list.
Here are some strategies and case studies you can use for email marketing:
  1. Emails that tell your customers the value they get from your product often do well. Can you estimate the money earned or the time saved by using your product?
  2. Consider running a giveaway to build your list. All you need to do is give away a product, tell people about the giveaway, and collect everyone’s email address. Bryan Harris used a giveaway to get 2,239 email subscribers in 10 days. Learn more about that here.
  3. Advertise on newsletters that are complementary to your product. Chances are if someone subscribes to one newsletter, they would love to subscribe to another newsletter like it. Alternatively, you can do a shout-out for each other’s newsletter. This is ideal when the two newsletters are about the same size.

9. Engineering as Marketing

Do you have a team of engineers? You can leverage their skills by building free tools and products to reach your customers.
This a major competitive advantage because you’re giving something free that your competitors charge for.
Free tools are often easier to market than your paid products. As a result, you can get a ton of inexpensive leads. That said, this approach requires you to market the new tool too.
Some common tools include calculators, WordPress plugins, and educational microsites. You can then collect leads through these tools and get people to buy your product. Sometimes a side project becomes successful enough to be the main product.
Here are some strategies and case studies you can use for engineering as marketing:
  1. From 2006 to 2011, HubSpot's Website Grader was used to grade more than 4 million websites. Learn more about this project here.
  2. Look at your most popular articles. See if you can turn that article into a lead-gen product. Chris Gimmer did this with StockSnap, which he used to launch Snappa. Learn more about how he did that here.
  3. Once you have a tool, don’t overlook other ways you can use it to promote other marketing campaigns. WP Engine has a speed test tool. After you opt-in, it takes you to a thank you page with other valuable resources. You can check it out here.
(Continued in comments below).
submitted by jdquey to Entrepreneur [link] [comments]

The Hidden Agenda of 'Positive News' - by Joanna Mang - 12 June 2019

There is nothing more depressing than “positive news”
The world is often a bummer, but a whole ecosystem of podcasts and Facebook pages have sprung up to assure you that things are actually great.
Scroll below any news network’s tweet about an act of human kindness or survival and you’ll find the grateful replies: “Finally, some good news for a change,” and “We need more stories like this!” and “Faith in humanity restored!” These enthusiasts are the reason a video of a police officer knotting a teenager’s tie on the street outside a high school graduation ceremony can rack up 41,000 faves in two days. It would seem that the American news consumer is at all times hovering perilously close to a freefall of catastrophic misanthropy, only yanked back to safety by two paragraphs on a charitable recycling project or a video of a dad who beatboxes with his baby. These remarks indicate a belief that the news is overwhelmingly and indeed unnecessarily negative, and we need an antidote to its poison.
Enter “positive news” — an upbeat subsection of the human-interest story, a genre comprised of podcasts, news aggregators, and some very popular Facebook pages. The Good News Network, an online newspaper that has 585,000 likes on Facebook, was created in 1997 by founder Geri Weis-Corbley “because the media was failing to report the positive news.” GNN says its stories are “inspiring” their readers, though we are left to imagine just what they are being inspired to do. A typical GNN front page might contain stories about an animal rescue, an anecdote about environmental preservation, a homeless person experiencing a windfall, or a child who started his own business.
Positive news is categorized not just by content but by framing and prominence — it is not simply that a nice thing happened, but said nice thing gives us hope for the very future of humanity that we are elsewhere denied. And this, to seekers of positive news, is exactly the point. The media could present stories in a more uplifting fashion, but instead wants to titillate and frighten us. This is somewhat true. You don’t have to be a particularly savvy reader to know when you’re being baited. But for the positive news consumer the issue is not a melodramatic headline here or there. Rather, the positive news lover believes that straight news isn’t just negative, but essentially fake, and positive news does more than make a reader feel good, it delivers a fundamental truth. GNN’s website tells us, “Thomas Jefferson said the job of journalists was to portray accurately what was happening in society,” and the site exists to compensate for their failure. Jefferson also wrote that “that the man who never looks into a newspaper is better informed than he who reads them,” but it’s best not to let the Sage of Monticello clutter the “About” page with anti-literacy rants.
The Good News Podcast, produced by Cards Against Humanity, advertises itself as a salve for the news-poisoned, a listening experience that will “make each day more bearable.” Each episode is roughly four minutes long, which is almost unbearably cute. For reference, my favorite podcast is two guys spending roughly the length of a movie discussing that movie, so my tolerance may be unusually high. One two-minute episode, “Good News About Animals,” features 30 seconds on the doubling of Nepal’s tiger population. The segment assumes the listener’s awareness of endangered species but avoids any “negative” references to the sixth extinction. After all, it’s tough to get into the drought-shriveled weeds in two minutes.
Aggressively Positive, a newer podcast with a smaller following, has a longer format. Each 30-minute episode features host Adam Theroux reading positive news stories and rambling about the importance of being nice. Theroux mixes a shock jock growl with the dip-and-uptalk vocal cadence of an evangelical youth pastor, which is exactly as unsettling as it sounds. His signature style is to yell the positive news items at you in between verbal paroxysms such as “I AM SO HAPPY” and Tony Robbins speechifying: “Life is good. Right? It has to be. I’m in charge of it. I’m gonna make sure it’s enjoyable.” After reading a story about an elderly Canadian woman who has waved to schoolchildren every day for twelve years, Theroux tells us, “If you wanna be happy, do happy. make happy. Happy happy... just TRY. Try to be happy. Sooo, are you happy? I am!” This failed to cheer me.
Lamenting journalistic negativity isn’t just for peppy podcasters and presidential tweets; it’s a cornerstone of modern American conservatism, the origins of which lie in the Nixon Administration. The disingenuousness of the Administration’s public complaints about an “elite” media exerting undue influence on the American people is revealed in the Nixon tapes when the president tells his staff, “the press is the enemy, the press is the enemy.” Publicly, the complaint was about delivering truth to constituents; privately, it was an attempt to pacify an anxious nation. Speechwriter William Safire — by way of Nixon’s vice president, Spiro Agnew — referred to the news media as “nattering nabobs of negativism” who “have formed their own 4-H Club — the ‘hopeless, hysterical hypochondriacs of history.’’
In 1970, Agnew was irritated about mouthy news types exposing his secret bombing campaigns; hysteria meant telling the truth about what the government was doing. He no doubt had the same complaint about the district attorney investigating him for felony tax evasion. According to the Nixon Administration, a silent majority of Americans waited for good sense to reassert itself against the counter-culturists and anti-war activists. The current positive news sites, too, claim to be serving a silent majority that shakes their heads at the comment threaders, the protest marchers, the refugee advocates, and anyone who wants to talk about affordable daycare. Yes, there are immigrant children in concentration camps on American soil, and that’s depressing. The people demand a change of subject. The desire for positive news may occur among either political affiliation, but it reflects regressive and even reactionary values.
In the Trump Era this phenomenon takes on new urgency and perhaps new implications. With a negative/positive model, consumers can choose a flavor of news based not on the content, but emotional impact. In this way, the consumption process mirrors positive news itself: it centers the individual, and the individual is usually the subject of the positive news story. Structural problems are only mentioned when they’re being overcome by particularly plucky free agents who choose benevolence and charity out of pure free will. Positive news is necessarily regressive because it does not identify, much less critique, systemic problems or injustices. On the contrary, it often elides and obscures conflict; in fact, that’s one of its main appeals. That video I mentioned earlier, of the police officer and the high schooler who needed help with his graduation outfit? The cop is black, the teen is white, and it takes place in Georgia.
Ideas about motivation and individual action, rather than social circumstance or political will, are indeed the genesis of positive news curation. Critics of the so-called hyper-negativity of the news cite studies showing that unhappy stories create depression and apathy in readers, but this reasoning suggests that knowledge of a problem is useless unless it inspires work towards a solution. And positive reporting, in its presentation of problems as not just solvable but currently being solved, can be just as demotivating. For example, The Guardian’s positive news or “constructive journalism” section, The Upside, recently featured a story about a Peruvian 14-year-old who founded a children’s bank that gives microloans to kids who collect trash for recycling. This item satisfies two major positive news criteria: environmental solutions and poor people helping themselves. Like much “inspirational” content, though, the effect on the reader could easily be just as de-motivating, because what action needs to be taken? The Peruvian children are doing great. They have a trash bank now.
Positive news is often lauded for inspiring faith in our fundamental goodness, and if we religiously seek out and cling to uplifting stories, that’s probably not a coincidence; the word gospel comes from the Greek and Old English words for good news. Many of the most popular modern translations of the Gospels have Jesus sharing “good news” to those he meets on his travels. Hebrews 4, written sometime in the century after Christ’s death, warns new Christians not to disregard “the good news” as their Israelite predecessors did, an oversight which resulted in an entire generation being barred from entering the Promised Land. Readers of positive news are saved, in a sense, from despair, and from their own impulses towards selfish negativity.
Interesting, then, that many of the modern purveyors of positive news are YouTube pundits and logic lovers whose shtick can be traced through the New Atheist movement. On a December 2018 edition of political talk show The Rubin Report, host Dave Rubin interviewed Marian Tupy, a Cato Institute policy analyst and editor of HumanProgress.org, a positive news aggregator and data bank whose website claims “there is often a wide gap between the reality of human experience, which is characterized by incremental improvements, and public perception, which tends to be quite negative about the current state of the world.”
Tupy, a blandly attractive European with half a South African accent, lists developments that recommend the world of today: longer lives, less poverty, far fewer Medieval peasants. Rubin, who spends most of his time on Twitter complaining to his half a million followers about supposed deplatforming and attacks by autocratic tech companies and a coordinated, conversation-averse Left, concludes that modern people “nit-pick about little things constantly and think they’re massive when yeah, we’re not dying of mass — we’re doing a lot with disease... we’ve made our lives way safer and extended our lives.” When climate change comes up, Tupy declines to comment on its dangers, emphasizing economic development instead. He refers to a future in which Africans can buy air-conditioners and Argentinians have access to heaters, appearing to suggest that the danger of climate change comes down to the individual’s comfort level in her own home. Rubin’s thoughts on climate change run to “is it possible that in some of the places that it’s warming, it’s actually good that it’s warming?”
It’s easy to laugh at Rubin for this — I certainly did — but he’s echoing a line of thought whose adherents are called lukewarmers or climate optimists. These skeptics accept climate change, and anthropogenic climate change to an extent, but predict temperature rise well below IPCC estimates and dismiss the “alarmist view of global warming.” Climate optimism is a perplexing concept, because those they accuse of apocalyptic fatalism and fear-mongering are the ones putting forward solutions: the Green New Deal and the Paris Agreement both resulted from the “negative” reasoning the optimists decry. Climate optimists take a longview: if we’re on the decline, it’s only because circumstances periodically decline irrespective of human activity. This good news reassures us that progressive policy and structural reform are unnecessary reactions to imaginary threats. And that’s the real positive news: you don’t have to do anything. Nothing has to change.
Early last year the National Review Online published a piece by alt-right icon Ben Shapiro, “2018 Is a Great Time to Be Alive,” a response to leftist discussion of rising income inequality. Shapiro writes of his recent trip to a speaking engagement, listing 21 products and services that enriched his experience along with the dates they were invented. The oldest is his electric toothbrush and the latest is his MacBook Pro, with additional shout-outs to Advil and the availability on iTunes of the Brandenburg Concerto, which recording he claims to have listened to on an airplane. His point is that our quality of life is getting better all the time: we have, on average, bigger houses and longer lives than our grandparents did. To Shapiro, the claim that Americans are worse off than they were in 1970 can be disproven by an inventory of our personal electronics caches. So you say real wages have declined. Well, do you own an iPhone? Q.E.D. He doesn’t even bother rebutting claims about rising inequality; he can’t, and his audience doesn’t care.
The point isn’t that the other side makes a compelling or fact-based point, but that they need to stop bitching. Take an Advil (courtesy of 1974, perhaps enjoyed by Richard Nixon as he himself railed against the unappreciative whiners) and buy yourself one of those sprawling ranch-styles your ancestors would envy. A contemporaneous Quillette article reports that “Income inequality may have increased, but a greater proportion of people than ever before enjoy wealth that only two or three generations ago would have been unfathomable.” Essentially, if I have a DivaCup where my grandmother had a sanitary belt, I can’t be upset that my student loan balance exceeds my annual income.
The psychologist and Panglossian dolt Steven Pinker makes his living reassuring us that the world is getting better all the time and criticizing the media for obscuring that fact. Pinker recently tweeted a graph from his new book showing that news reporting has become more negative even while our lives improve. This data comes from Kalev Leetaru, co-creator of the Global Database of Events, Language, and Tone. GDELT “monitors the world's broadcast, print, and web news from nearly every corner of every country in over 100 languages,” cataloguing the content by various metrics: names, themes, tone. Pinker uses data published in 2011 that shows, in Leetaru’s words, “a steady, near linear, march towards negativity” in New York Times articles between 1945 and 2005. The methodology at work here involves a process called sentiment mining or tone mining, which catalogued the articles’ language by the mood it evokes..
This is pretty cool, but also potentially misleading; the effect of this content on the reader can depend on the extent to which she conflates a news item’s tone with its content. After all, “the death of iTunes” is only bad news if you think iTunes has anything left to offer us. And anyway, they just split its functions into three separate apps. Furthermore, is this showing an increase in the percentage of negative words used, or an increase in negative words total, which could be partly explained by an increase in the gross number of articles published? It’s probably important to note that two months after the publication of this data, in late 2011, Leetaru was fired from the University of Illinois for research misconduct..
What yokes Pinker and Shapiro and Rubin together with your kooky aunt who posts relentlessly about surprising animal friendships on Facebook is the idea of what we are supposed to do with the information they provide: precisely nothing. The throughline of positive news and rebranded conservative intellectualism is the reassurance that action is not necessary. Progress is what happened to get us here, and current problems can surely be dealt with in a manner that doesn’t cause discomfort. Any negative emotion is the enemy, be it despair about climate or a burgeoning suspicion that your words are causing real harm to others. “If you wanna be happy, do happy. make happy. Happy happy... just TRY. Try to be happy. Sooo, are you happy?” I am not, and you probably shouldn’t be either.
Joanna Mang is an adjunct professor of English. https://theoutline.com/post/7552/the-danger-of-positive-news
submitted by finnagains to leftwinger [link] [comments]

The Economist 2015 Cover Predictions and Serco

Everyone needs to keep in mind at all times that the symbol of the Illuminati is the PHOENIX. It's colors are Purple, Red and Gold. It is associated with and the Sun. It represents immortality through death and rebirth. Dragons, Eagles and Falcons will sometimes be used as alternative symbols to represent the Phoenix to try and hide it.

Cover of The Economist - The World in 2015
Anything bolded in brackets is my own added commentary. [EXAMPLE]
The Economist 2015 Cover is Filled With Cryptic Symbols and Dire Predictions
January 8, 2015
I wouldn’t normally dedicate an entire article analyzing the cover of a publication, but this isn’t any publication. It is The Economist and it is directly related to the world elite. It is partly owned by the Rothschild banking family of England and its editor-in-chief, John Micklethwait, attended several times to the Bilderberg Conference – the secretive meeting where the world’s most powerful figures from the world of politics, finance business, and media discuss global policies. The outcome of those meetings is totally secret. It is, therefore, safe to say that the people at The Economist know things that most people don’t. For this reason, its “2015 prediction” cover is rather puzzling.
The bleak and sinister cover features political figures, fictional characters and pop culture icons that will surely make the news in 2015. However, most importantly, it also includes several drawings that are extremely symbolic and allude to important elements of the elite’s Agenda. Here’s the cover :
At first glance, we see political figures like Obama and Putin, references to the Rugby cup and the new Spider-Man movie. But a closer look reveals a plethora of disturbing elements. Here are some of them.
Two-Faced Globe
https://vigilantcitizen.com/wp-content/uploads/2015/01/world.jpg
[Just like the Double Headed Phoenix of Russia, Trump's and the Scottish Rite Freemanon's Coat of Arms]
One side of the globe gazes stoically towards the West while the other side appears irate. Does this represent a confrontation between the East and the West? The cover features a few other symbols referring to the “rise of the East”. What’s more unsettling is that immediately under that angry globe, are pictured a mushroom cloud (the kind that happens after a nuclear bomb goes off) and a spy satellite launching into space.
https://vigilantcitizen.com/wp-content/uploads/2015/01/mushroom.jpg
[The NASA spy satellite could represent Trump's Space Force. We're going to drop a nuke on North Korea or Iran]
The Color of the Faces
Take a closer look at the faces of the personalities featured on the cover. Some of them are in full color while others are in black and white. Why is that?
https://vigilantcitizen.com/wp-content/uploads/2015/01/faces.jpg
Among those in black in white are Putin, Merkel, Obama, Hilary Clinton and David Cameron. Among those in color are David Blaine, a young person holding a “Singapore” banner (Singapore is the host of the 2015 SEA games) and a random guy wearing virtual reality equipment. A quick compilation of this data reveals that those in black and white appear to be part of the elite (including the ISIS guy who probably works for them) and those in color are “outsiders”. Is this how the elite perceives the world?
Pied Piper
https://vigilantcitizen.com/wp-content/uploads/2015/01/piper2.jpg
The presence of the Pied Piper on this 2015-themed cover is downright unsettling. The Pied Piper of Hamelin is a German legend about a man who used his magical flute to lure away the children of the city of Hamelin, never to be seen again.
http://vigilantcitizen.com/wp-content/uploads/2015/01/800px-Pied_Piper2-e1420662741656.jpg
The Pied Piper leads the children out of Hamelin. Illustration from Robert Browning’s “The Pied Piper of Hamelin”
This folkloric figure dating from the Middle-Ages is said to represent either massive death by plague or catastrophe, or a movement of massive immigration. It also perfectly represents today’s youth being “lured” and mystified by the “music” of mass media. Conveniently enough, there’s a small boy right under Piper’s flute.
[Pied Piper is obviously Trump/Putin. Leading people into their deaths as well as the child separation thing at the border]
Clueless Boy
https://vigilantcitizen.com/wp-content/uploads/2015/01/boy.jpg
Right under the Pied Piper, we see a young boy with a dumbfounded look on his face. He is watching a game called “Panic”. The words “Federal Reserve” and “Chi” (which probably stands for China) are on top while the words “Green light!” and “sis!” (which probably stands for “Isis!” or “Crisis!”) are at the bottom. The little boy watches as this twisted game of Plinko unfolds the same way the clueless masses watch powerlessly while various events unfold on mass media. As the name of the game states, the ultimate goal is to cause Panic around the world as crises are almost randomly generated by those who control the game. And that’s on a magazine cover owned by the Rothschilds.
[Trump is poised to try and take over the Federal Reserve and China could dump our bonds just like Russia is doing while his supporters look on like the "Clueless Boy"]
Crop-O-Dust
https://vigilantcitizen.com/wp-content/uploads/2015/01/Untitled-1.jpg
In front of Putin is a small aircraft on which is written Crop-O-Dust. This refers to the concept of crop dusting which is “the process of spraying crops with powdered insecticides or fungicides from an aircraft.” Right under the helicopter is a kid … eating something. Unsettling.
https://vigilantcitizen.com/wp-content/uploads/2015/01/kid.jpg
Sitting right under the crop-o-dust, this kid is eating a heavily processed package of noodles. Is he ingesting the poison that was spread by the aircraft?
China
http://vigilantcitizen.com/wp-content/uploads/2015/01/china-e1420664430567.jpg
A panda bear wearing a China-flag Speedo while flexing its muscles is a rather clear way of portraying the fact that China is gaining power. Next to it is a sumo wrestler holding a big battery on which the polarities (+ and -) are clearly indicated. Are they alluding to a switch in polarity in world power from the West to the East?
[This is definitely happening right now]
Ghost
https://vigilantcitizen.com/wp-content/uploads/2015/01/ghost.jpg
Emerging from behind Obama’s leg is a ghost reading a magazine entitled “Holiday”. Why is this ghost, which represents a dead person, planning a vacation? Does it represent the fact that the masses will be so impoverished that the only time they’ll be on a holiday is when they’re dead? Does it relate to the countless people who died while traveling in the past months? Creepy.
Turtle
https://vigilantcitizen.com/wp-content/uploads/2015/01/turtle.jpg
Standing in front of everything else, gazing right into our souls is a turtle with emphasis lines around its shell. What does it represent? Will turtles make a huge comeback in 2015? Probably not.
An angry tortoise is the symbol of the Fabian Society, an extremely powerful organization that has been working for over a century towards to formation of a single world government.
http://vigilantcitizen.com/wp-content/uploads/2015/01/when-i-strike-i-strike-hard.jpg.bmp
The motto of the Fabian Society is “When I strike, I strike hard”.
The philosophy behind Fabian socialism is basically the blueprint of what we call today the New World Order.
The Fabian Society is a very old group originating in England in 1884, with the purpose of forming a single, global socialist state. They get their name from the Roman general Fabius, who used carefully planned strategies to slowly wear down his enemies over a long period of time to obtain victory. “Fabian Socialism” uses incremental change over a long period of time to slowly transform a state as opposed to using violent revolution for change. It is essentially socialism by stealth. Their original emblem was a shield with a wolf in sheep’s clothing holding a flag with the letters F.S. Today the international symbol of the Fabian Society is a turtle, with the motto below: “When I strike, I strike hard.” – The Fabian Society, The Weather Eye
The Fabian Society used to openly advocate a scientifically planned society and supported eugenics by way of sterilization. Its original logo was a wolf in sheep’s clothing … But I guess that was not the best way to conceal the wolf from the masses.
https://vigilantcitizen.com/wp-content/uploads/2015/01/Fabian_Society_Logo.jpg
The original logo of the Fabian Society was a wolf in sheep's clothing.
Bringing forth a global system through small incremental changes is exactly what the world elite is currently doing. This is probably why there’s an angry tortoise on the cover of this Bilderberg-connected publication – standing in front of the chaos behind it.
11.3 and 11.5
https://vigilantcitizen.com/wp-content/uploads/2015/01/dirt.jpg
The lower right side of the cover features some more cryptic symbols. There’s a pile of dirt on the ground and two arrows on which are inscribed 11.5 and 11.3. Are those dates to remember? Why are they next to a pile of dirt? If you look up these figures as coordinates, they point to somewhere in Nigeria. Displaying numbers that can only be truly understood by “those in the know” is one of the occult elite’s favorite hobbies.
Standing in front of the dirt is Alice in Wonderland looking upwards towards the Cheshire Cat.
https://vigilantcitizen.com/wp-content/uploads/2015/01/cat.jpg
This iconic cat is known for disappearing entirely, leaving only visible its creepy grin. We, therefore, see another allusion to a world of fantasy, illusion, and deceit as perceived by Alice – a representative of the masses. Along with the somewhat unnecessary inclusion of David Blaine – a magician – the cover mixes real-world events with illusions.
Other notable symbols on this cover include a piggy bank flying from James Cameron’s pockets; A model wearing an Alexander McQueen creation (the elite’s favorite designer who died in strange circumstances) and an Asian officer wearing a facemask to protect him from a deadly disease.
2015 seems great, doesn’t it?
In Conclusion
The Economist is not a random newspaper that publishes quirky 2015 predictions to sell a few additional copies. It is directly connected to those who shape global policies and who make sure that they are applied. The publication is partly owned by the Rothschild banking family of England and its editor regularly attends Bilderberg meetings. In other words, The Economist is connected to those who have the means and the power to make “predictions” a reality.
The 2015-themed cover basically reflects the overall Agenda of the elite and is peppered with cryptic symbols that appear to be included for “those in the know”. And the masses, like Alice watching the Cheshire Cat disappear, will focus on illusions while the wolf in sheep’s clothing will strike … and strike hard.
Keep in mind that this was posted in January of 2015, 3 and a half years ago, and almost all of it is happening right now.
Some things the author of the article couldn't have known, you notice how Obama is wearing a deep blue suit with a red tie? When has he ever worn that? But you know who does?
https://images.vogue.it/Storage/Assets/Crops/10853/12/10633/trump_392x0.jpg
Merkel and Putin standing side to side with Merkel doing the supposed Illuminati hand signal, just like Trump does all the time.
http://lh3.ggpht.com/-yKm-ekRru9k/T_CUgkSQuPI/AAAAAAAAE0Q/coBLH4vdcOA/Merkel%252520gestures_thumb%25255B7%25255D.jpg?imgmax=800
Apparently she's made this "her" hand signal and a signal that Germany is in good hands...
https://qph.fs.quoracdn.net/main-qimg-88b6082de68b8482c4f878bdfacd8adb
Trump does this all the time.
Why Are Trump’s Hands Always Making the Symbol for ‘Vagina’?
https://cdn.images.dailystar.co.uk/dynamic/1/photos/979000/trump-conspiracy-theory-655979.jpg
The Prime Minister of India, Narendra Modi on the far right. He is a big proponent of AI and the Transhumanism agenda. As well as being one the leaders to ushering in the use of blockchain for all sorts of things.
PM Modi Pitches For Usage Of AI and Blockchain In Agriculture
“India’s youth can lead a revolutionary movement using AI and blockchain technologies with a value addition,” PM Narendra Modi said during a convocation ceremony held recently at Sher-e-Kashmir University of Agricultural Sciences and Technology, Jammu.
“With blockchain technology, this problem can also be controlled. Through a real-time monitoring of the supply chain, the technology can bring in transparency in the agricultural trade — starting from the production process to making it available for the farmers as products can be examined at every stage.”
“This will have a complete network comprising farmers, processing units, regulatory authorities and consumers. Because one affiliated to this chain can keep an eye on this, therefore, the scope of corruption will also be reduced. Most importantly, this will check the mischievous acts of the middlemen and the harvest will not go wasted,” PM Modi said.
G20 Countries Eye For Cryptocurrency AML Regulation Standards By October 2018
After the G20 watchdog the Financial Stability Board (FSB) recently submitted its report to the G20 Finance Ministers and Central Bank Governors on the work of the FSB and standard-setting bodies on crypto-assets, the G20 nations now plan to bring in the cryptocurrency market under the purview of international AML standards, said an official statement released during a meeting in Buenos Aires recently.
The G20 forum, in which India is a prominent member, plans to apply the anti-money laundering (AML) regulatory standards for the cryptocurrency sector by October this year.
For its part, the FSB has already developed a framework in collaboration with the Committee on Payments and Market Infrastructures (CPMI), to monitor the financial stability implications of developments in crypto-asset markets. The report published recently sets out the metrics that the FSB will use to monitor crypto-asset markets as part of its ongoing assessment of vulnerabilities in the financial system.
As per the statement, members agreed to the implementation of the FATF standards and have asked the Financial Action Task Force (FATF) – an international body of 37 nations – to clarify in October 2019 how its standards apply to crypto-assets.
Iran Turns To Cryptocurrency Post The US Sanctions
As the US President Donald Trump recently took a U-turn from the multi-nation Iran-US-EU nuclear deal and announced fresh Iran-related sanctions which might curb Iran’s oil business, Iran is reportedly working on its cryptocurrency to bypass the new economic sanctions posed by the US.
Iran government’s official news channel PressTV reported quoting the department’s deputy head in charge of investment affairs Alireza Daliri that a fiat cryptocurrency development project is ongoing in cooperation with the Central Bank of Iran.
“We are trying to prepare the grounds to use a domestic digital currency in the country,” stated Daliri.
Canada wants to help India lead 'blockchain revolution'
Blockchain Technology used to record 50 Million DNA data in India
Notice the woman with the Phoenix on her head? Gold wings with purple in them. A nest with eggs right in the center of her forehead.
Putin has sunglasses on as a way to hide from something I think and he and Obama/Trump both have red ties on symbolizing unity I'm thinking.
Does anyone know who the two guys looking over Obama's shoulders are? That seems significant but I don't know who they are.
See the drawing of a Chinese man hiding behind the Singapore banner? The North Korea situation anyone? Especially with David Blaine right in front of it.
It looks like Hillary and Putin are looking at each other and that's why Putin has sun glasses on. Putin has sort of a sly smirk on his face and Hillary's is pretty expressive. I think they all wanted Trump to get elected. Even in those DNC hacked emails they said their strategy was to make Trump the guy they ran against. Even referred to him as a "Pied Piper Candidate". Which is why Obama told everyone to stand down when they realized that Russia was hacking us.
https://images.firstpost.com/wp-content/uploads/2016/10/pied-piper.jpg
The Pied Piper is right next to Putin for a reason and the fish coming from behind his legs? Those are Christians. Jesus told his disciples to be fishers of men.
The leader of China seems to be pretty aligned with Obama/Trump. Which makes sense because the infamous Steele Dossier says that Trump and his team didn't care much about the Russia stuff because then people won't be looking into his other business dealings like those with China.
I'm really curious about the football shaped Earth that looks like its about to be punted away. Hope that doesn't mean what I think it means. Maybe its an egg in a nest just like the Phoenix lady with the nest in the middle of her forehead?
The fact that the Cheshire cat and the Ghost looking at a vacation magazine are coming from behind Obama/Trump is really interesting and just shows that it's all just an illusion. Not sure what the ghost represents. Maybe the Holy Ghost?
Then there's a big vehicle right behind India and China's legs (mostly India's). I wonder if that means they'll be taken out somehow.
What looks like 2 Islamic terrorists, one in the back holding up an AK and one on the left looking through some binoculars to the west, seem to be reminding us that they're still here, watching us, waiting to strike. Are they waiting for the "green light" that is under the Planco Panic game? I wonder if the conspiracy theory about the White Helmets is true and the real reason they got evacuated so quickly from Syria by Israel and other allied nations was so they could be relocated to where they need to be when the power gets cut off.
https://upload.wikimedia.org/wikipedia/commons/thumb/2/2b/La_belle_ferronni%C3%A8re%2CLeonardo_da_Vinci_-_Louvre.jpg/300px-La_belle_ferronni%C3%A8re%2CLeonardo_da_Vinci_-_Louvre.jpg
This is the portrait on the bottom right corner of the cover.
La belle ferronnière - Wikipedia
La belle ferronnière is a portrait of a lady, usually attributed to Leonardo da Vinci, in the Louvre. It is also known as Portrait of an Unknown Woman. The painting's title, applied as early as the seventeenth century, identifying the sitter as the wife or daughter of an ironmonger (a ferronnier), was said to be discreetly alluding to a reputed mistress of Francis I of France, married to a certain Le Ferron. The tale is a romantic legend of revenge in which the aggrieved husband intentionally infects himself with syphilis, which he passes to the king through infecting his wife.
Leonardo's Lady with an Ermine, has also been known by this name. This was once believed to be a portrait of Cecilia Gallerani—one of the mistresses of Lodovico 'il Moro' Sforza, Duke of Milan.[1] The narrative and the title were applied to Lady with an Ermine when it was in Princess Czartoryski's collection, and became confused with "La Belle Ferronniere" by the presence in this image also of a jewel worn on a delicate chain across the forehead, called a ferronnière.
Not sure really what that means. Maybe Trump will get syphilis from banging all these Playboy models.
https://fellowshipofminds.files.wordpress.com/2015/01/spiderman-serco.jpg
That vehicle that looks like a rocket, aside from having the flag of Great Britain on it, has a bunch of company names. One of which is called Serco. Apparently, they are involved in a lot of shady shit.
Serco - The Biggest Company You've Never Heard Of - Youtube
https://en.wikipedia.org/wiki/Serco
Serco Group plc is a British provider of public services with headquarters based in Hook, Hampshire. Serco operates in six sectors of public service provision: Health, Transport, Justice, Immigration, Defence, and Citizens Services.
It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The majority of Serco's turnover is generated from UK operations, but the company also operates in Continental Europe, the Middle East, the Asia Pacific region and North America.
UK operations
Border security
Serco operates the National Border Targeting Centre for UK Visas and Immigration and provides the carrier gateway—the interface between carriers and the agency.
Work and pensions
Serco is contracted to the Department for Work and Pensions (DWP) to provide telephone advice on behalf of DWP to recipients of Support for Mortgage Interest (SMI), which ends in April 2018.
Transport
Serco operates the Santander Cycles scheme (for Transport for London) and the NorthLink Ferries Northern Isles lifeline ferry service in Scotland. Serco also has a joint venture with Abellio, the international arm of Dutch national rail operator Nederlandse Spoorwegen, to operate passenger trains in the UK. Serco-Abellio has a 25-year concession for Merseyrail in Liverpool until 2028 and operated the Northern Rail franchise from December 2004 until March 2016. Serco's Home Affairs division, run by Tom Riall, also operates speed camera systems throughout the UK and, until November 2013, designed, wrote and tested the software that controls the matrix message signs, signals, emergency roadside telephones (SOS) and traffic monitoring on England's motorway network including, until 2011,[20] the National Traffic Control Centre. It previously operated the Docklands Light Railway.
On 31 March 2015, Serco commenced a 15-year contract to operate the Caledonian Sleeper between London and Scotland.
Science
Serco managed the UK's National Physical Laboratory until 2015 and also provides IT Services, Industrial Support and Cryogenic Operations Support and Maintenance at CERN. Serco also was part of a consortium running the National Nuclear Laboratory under contract, until October 2013.
Prisons and justice
In Britain Serco supplies electronic tagging devices for offenders and asylum seekers. Serco, as well as its rival G4S, was accused of overcharging the Ministry of Justice on its contract to tag offenders. The firm issued a profit warning for 2014 as a result of the costs of becoming embroiled in an electronic tagging scandal. Serco repaid £68.5 million to the government for its overcharging on the contract. In May 2014 a Survation poll for campaign group We Own It, found that 63% of respondents thought Serco should be banned from bidding for any new public contracts after the firm was investigated for overcharging on government contracts.
It runs four prisons, a Young Offenders Institution and a Secure Training Centre. It has also operated two Immigration Removal Centres since 2007. Serco is also responsible for the contracted-out court escort services in the south-east area (formerly a role undertaken by HM Prison Service).
In September 2013, Serco was accused of extensive sexual abuse coverups of immigrants at Yarl's Wood Immigration Removal Centre prison in Bedfordshire, England In August 2014, Serco was criticised for using immigrant detainees as cheap labour, with some being paid as little as £1 per hour. The decision to give the firm a new £70 million eight-year contract to run Yarl's Wood has been criticised. Natasha Walter, of Women for Refugee Women, said "Serco is clearly unfit to manage a centre where vulnerable women are held and it is unacceptable the government continues to entrust Serco with the safety of women who are survivors of sexual violence."
Defence
Serco held defence contracts in 2004, including the UK Government's contract for the maintenance of the Ballistic Missile Early Warning System at RAF Fylingdales; contracts are also held for the operation and maintenance of RAF Brize Norton, RAF Halton, RAF Northolt[39] and RNAS Culdrose in the UK and RAF Ascension Island in the mid-Atlantic. Serco also provides support services to garrisons in Australia. Serco also manages many aspects of operations at the Defence College of Management and Technology in Shrivenham. Serco is one of three partners in the consortium which manages the Atomic Weapons Establishment. Serco also has a 15-year contract worth £400 million to provide facilities management services to the Defence Science and Technology Laboratory (Dstl).
Serco Marine Services is responsible for fleet support at the three main UK naval bases, HMNB Portsmouth, HMNB Devonport and HMNB Clyde.
Aviation
Serco provides air traffic control services at international airports in the United Arab Emirates and at some smaller airports in the United States and Canada. Starting in 2004 Serco had a £5m a year contract from the US government to manage airports in Iraq for 18 months.[49] Serco also operate Scatsta Airport on Shetland. In June 2010 Serco signed a £4 million contract to operate all air traffic control services for Coventry Airport.
Health
Serco provide facilities management services at the Norfolk and Norwich University Hospital, Leicester Royal Infirmary, Wishaw General Hospital and at Plymouth's Derriford Hospital.
The company had the contract for out-of-hours GP services in Cornwall from which it withdrew in December 2013 after the company left the county short of doctors. The company also said it would stop running Braintree hospital in Essex as it pulled out of managing GP services and large hospitals.
In health services, Serco's difficulties include the poor handling of pathology labs and fatal errors in patient records. At St Thomas' Hospital, the increase in the number of clinical incidents arising from Serco non-clinical management has resulted in patients receiving incorrect and infected blood, as well as patients suffering kidney damage due to Serco providing incorrect data used for medical calculations. A Serco employee later revealed that the company had falsified 252 reports to the National Health Service regarding Serco health services in Cornwall.
It emerged in November 2013, Serco, which won a contract for Suffolk Community Healthcare in 2012, had 72 vacancies after earlier cutting 137 posts. Problems identified by Ipswich and East Suffolk Clinical Commissioning Group include “staff capacity, skill mix, workload, succession planning and morale, training, communication, mobile working, care co-ordination centre processes, incidents and near miss incidents”.
In April 2014 Serco revealed that it would lose almost £18 million on three of its NHS contracts. The firm has made provisions for losses in its Braintree and Cornwall contracts, which were cancelled early. It has also made provisions for losses in its contract for services in Suffolk. The company claims it will take longer to deliver the operational efficiencies it hoped for, despite saying in May 2013 that it expected to make a profit on the three-year, £140 million contract for community services. It said that staff had not recorded activity accurately on the Electronic health record and that activity had increased significantly during the course of the contract.
In August 2014 it was reported that the company had decided to withdraw from the clinical health services market in the UK after a review of the cost of delivering “improved service levels” and meeting the performance requirements of several existing contracts.
On 24 October 2017, it was reported that Serco was preparing to buy healthcare contracts from facilities management business Carillion. The deal included 15 contracts, with annual revenues of approximately £90m, for which Serco would pay £47.7m, with Carillion losing £1bn from the value of its order book.
Education
Serco held a ten-year contract with Bradford City Council between 2001 and 2011 to manage and operate the local education authority, providing education support services to the city's schools. This period was marked with "real problems" according to senior council officials and was taken back in house by the local authority after this period. Serco similarly manages and operates Walsall[66] and Stoke-on-Trent local education authorities. Serco is one of Ofsted's three Regional Inspection Service Providers, responsible for school inspections in the English Midlands.
Leisure
Serco Leisure Operating Ltd. operates a number of leisure centres across the UK including Wet 'n' Wild in South Shields and the Manchester Aquatics Centre, the aquatic venue for the 2002 Commonwealth Games in Manchester.
Information technology
Serco administers the publicly funded UK Business Link website. It won a five-year tender in 2007 to run the IT Infrastructure for the London Borough of Southwark.
Waste
Serco operates waste collection services for local councils.
Outside the UK
Drivers' licensing
Serco, through a purpose-made division Serco DES, holds a ten-year, $114 million contract with the Province of Ontario to operate the province's DriveTest driver examination centres. These tests include vision, road, and knowledge tests for all persons seeking to become a licensed automobile driver in the province.
Parking meter servicing
Serco has a contract with the City of Chicago, Illinois, to enforce parking meter regulations.
Health in the United States
In July 2013 Serco was awarded a $1.25 billion contract to manage the implementation of the Patient Protection and Affordable Care Act.
Prisons and Justice
Serco runs partly privatised Hünfeld Prison in Hesse, Germany.
In Australia, Serco runs Acacia Prison in Western Australia and Borallon Correctional Facility in Queensland as well as the national contract for immigration detention centres, including Christmas Island and the Villawood detention centre in Sydney.
The Union of Christmas Island Workers highlighted the systemic failure by Serco to manage the Christmas Island Immigration Reception and Processing Centre. The centre detains a large number of refugees including 1,000 children. Under Serco, there has been an increase of deaths in custody, self-harm, and of Serco staff beating prisoners. As well, there has been a deterioration of facilities leading to the decline of the physical and the mental health of detainees and of staff. Ombudsman Allan Asher said on the Australian radio show AM, "In the first week of June when I visited Christmas Island, more than 30 incidents of self-harm by detainees held there were reported". Serco, in a staged memo leaked to The Australian, blamed the detainees for "creating a culture of self-harm", in order to use it as a "bargaining tool". The former manager of the Serco run detention centre stated the centre was grossly understaffed whereby it was "typically 15 staff members short every day".
In Auckland, New Zealand, Serco operated the Mount Eden remand prison and in March 2012 was awarded a contract to build and operate a 960-bed prison at Wiri. Serco was heavily criticized for the existence of 'fight clubs' within Mount Eden prison that were not investigated until after they became public knowledge on 16 July 2015 when footage emerged online and was reported by TVNZ. On 24 July 2015, Serco's contract to run the Mount Eden prison was revoked and operation was given back to the New Zealand Department of Corrections. Serco was ordered to pay $8 million to the New Zealand government as a result of problems at Mount Eden Prison while it was under Serco's management. The New Zealand government did not accept that this was a failure of governmental contracting and oversight. It brought in correctional officers from afar to provide adequate staffing at Mount Eden, and by December 2016 had spent NZ$2 million housing up to 40 of them in Auckland hotels.
Transport
From 1997, Serco ran Great Southern Rail in Australia. In March 2015, the business was sold to Allegro Funds.
Serco operates the Dubai Metro and Dubai Tram in Dubai, the United Arab Emirates. Serco formerly operated the Copenhagen Metro in Copenhagen, Denmark, with Ansaldo STS, until it sold its share with effect on 1 January 2008.
In Sydney, Serco has operated the Transport Info service since 1 July 2010.
It secured an eight-year contract in 2013 with its Swedish joint venture partner Strömma Tourism & Maritime (sv) to operate four Djurgården ferries on behalf of Stockholm County Council and public ferry company Waxholms Ångfartygs.
Offshore holdings in Mauritius
The 2017 Paradise Papers revealed that Appleby carried out a risk assessment of Serco and noted it had a "history of problems, failures, fatal errors and overcharging" and had faced allegations of fraud and cover-ups.
Anything look familiar on this helicopter? It's a Phoenix. This is even a part of their "Fire Services" division.
http://www.stuartsaviationpictures.co.uk/Fire%20Burning%20Ground/IFTS%2031%20(D12-362)%20(XZ652).jpg%20(XZ652).jpg)
Notice how he keeps positioning his hands?
Ronnie Coutts- Serco Fire Services - Youtube
They sure seem to like the color purple with a bit of yellow mixed in.
https://i.pinimg.com/originals/bb/12/61/bb1261a577231c9df189c749d4178ef7.jpg
http://gunningdesign.com/wp-content/uploads/bfi_thumb/maria-photo-kux3vtsnafpq0c6vbyqyl6uk0d8ncaieee2j8d05fs.jpg
http://gunningdesign.com/wp-content/uploads/bfi_thumb/youre-the-one-that-I-want-photo-kux3w6ydy47qivnr74fqk3j0brfsc1yn477by8gn0o.jpg
SERCO Owns the World, | Big Brother Watch - Youtube
SHOCKING Global Control System Exposed - Youtube
Serco = Serpent Company?
They partnered with this company in 2013 who's symbol is a Red Dragon.
http://www.cardiffaviationtraining.co.uk/wp-content/uploads/2014/06/Banner_1v2-940x300.png
Cardiff Aviation partners with Serco to deliver painting services in South Wales
This company is undoubtedly the big player in the NWO agenda, connecting everything together under it's umbrella. If Trump is REALLY on OUR side, the people, he'll get rid of Serco's hold on America and the world if he can. If not, he's just another puppet.
I wonder what the significance of the drum set with the 50th on it is with the guitar smashed through it. Then there's still the Drone with the Amazon package, a bunch of other people I don't recognize including a picture of maybe a Frenchmen right next to the Singapore banner. Not sure who the black guy is behind Hilary and Merkel. Is that his hand above Putin's head? The woman in color between Putin and the Pied Piper. The Japanese (I think) man all the way in the back inbetween the black gentleman and the blonde Phoenix lady. The lady with the purple sash around her neck in between China and India. The guy directly to the right of her. Winston Churchill with the 2 fingers held up high in a bright blue suit and a red bow tie. And the white woman with glasses all the way on the right side, looking towards everything to the left. I think that's everything.
Anyone have any answers for these other people or other interpretations? Amazing how this was over 3 years ago and this stuff is coming true. I'm really starting to think that time travel or at least traveling to parallel universes is real.
submitted by Oblique9043 to conspiracy [link] [comments]

Get inspired by these 21 real-life examples of successful affiliate websites. Our team has reverse engineered their traffic sources, monetization and more! Since its birth in 2011, the Wire Cutter has grown into one of the top 6,000 sites online by incessantly focusing on finding the best product in each category. Discover the 5 examples of successful Amazon affiliate websites. 2017 update: Added 9 more examples of sites monetized with other affiliate programs. The WireCutter was founded in 2011 by Brian Lam, a former Editorial Director at Gizmodo, when he was so fed up with the advertising model of traditional media empires. Can we use affiliate A giant affiliate site that dominates SEO in the personal finance niche.. To build a website like Nerd Wallet is every affiliate marketer’s dream. They are the leading example of a successful SEO blog that crushes affiliate marketing, and they’re doing so in one of the most profitable (and competitive) industries in the world – personal finance. Customers who view your About Us page will spend 22.5% more than those that don't. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. These statistics considered – are you paying enough attention to your About Us page? Rand Fishkin once tweeted, “Best way to sell something—don't sell anything. Earn the awareness, respect, and trust of those who might An affiliate website is a website created with the intention of selling third-party products. For example, Amazon has an affiliate program for anyone to link to their site and make a commission when products are purchased. An affiliate website should not be confused with an e-commerce website.

[index] [3799] [3011] [14783] [8664] [9597] [11574] [6706] [11673] [2341] [8241]